the evolution of logos
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The Evolution of Logos. A company’s logo definitely plays a very important role in getting any brand recognized. People remember a brand mostly because of a logo. Logos help people in differentiating between brands. The Evolution of Logos. - PowerPoint PPT PresentationTRANSCRIPT
The Evolution of Logos
• A company’s logo definitely plays a very important role in getting any brand recognized.
• People remember a brand mostly because of a logo.
• Logos help people in differentiating between brands.
The Evolution of Logos
• It is very important for all business owners to associate their brand with a well-designed logo that can stay into people’s mind for a long time.
• Logos are constantly evolving with the passage of time and to cater the needs of today.
Apple
• Apple introduced their first logo in 1976 with an image of Sir Issac newton discovering gravity.
Shell
• Shell’s logo has seen a lot of evolution ever since 1900, when it was first introduced.
• As of now the design has been redefined a little with no text in the logo.
Microsoft
• The Microsoft logo was introduced in 1975 where it was written as ‘Micro-soft’ however, soon the hyphen was removed from the name and a distinctive O was introduced.
• The new logo had a cut in O which gave it a name of pacman logo.
Volkswagen
• Introduced in 1939, the logo looked like a gear however, the logo evolved with the ending of World War II.
• The gear and bumped teeth were removed and later in 2000, the logo was colored into blue from black.
Nike
• The logo now is a fine example of simplicity as it contains only a Nike swoosh and is still so recognizable.
Pepsi
• Pepsi’s logo has witnessed countless changes ever since 1898.
• By 1972, they transformed the bottle cap with using blue, white and red color and thanks to this evolution.
• Today Pepsi’s logo is that stripped circle.
Wal-Mart
• Walmart’s logo has been pretty much the same since 1962 as they prefer the name of their brand over any design.
• They have been changing colors every now and then and the final version has the company’s tagline with it with a yellow star symbol.
Logos with Hidden Meanings
• Professional logo designers know that there is much behind a logo than simple text with an image or symbol thrown on it.
• They want to make something unique, something that is exceptional, something with a deeper meaning.
Fed-Ex
• Look between the “E” and the “x”, yes, there is a white space which makes an arrow.
• The arrow represents speed and precision.
NBC
• There is a peacock in the middle, in white color. It was quite obvious years ago, but now the peacock is a bit tough to spot
Goodwill
• Have you ever noticed that the “g” in “goodwill” and the smiling face look quite similar? Yes, they are same!
Big Ten
• There are now 12 schools in the Big 10, but when the logo was designed there were 11.
• The conference didn’t want to change its name, so they added the logo magic!
• You can see two 1 s by the each side of ‘T’.′
Baskin Robbins
• Baskin-Robbins is famous for having 31 flavors, one for each day!
• So they have incorporated the ’31 in pink ′color in their ‘BR’.
The Pittsburgh Zoo
• You can see the tree, but the sides of the tree have a white space, which makes up a monkey and lion staring each other.
Atlanta Falcons
• The Atlanta Falcons logo is a really cool looking bird, which also makes the shape of a big letter “F”.
Amazon
• Amazon logo is not only smiling but notice that the arrow goes from “a” to “z”.
• Yup, Amazon has everything from A to Z.
Milwaukee Brewers
• The glove is actually made up of the letters “b” and “m”.
Hershey’s
• Hershey’s kisses logo has to be big for you to notice it, but just see what lies between the “K” and the “I”.
Assignment
• On the front of your folder, design a logo that best describes and represents you.– Remember people need to look at this logo and be
able to easily recognize what/who the logo represents.