The Evolution of P2P Technology

Robert Levitan, CEO Pando Networks

P2P MEDIA SUMMIT, CES 2008

Finally...It’s Time for P2P !

Robert Levitan, CEO Pando Networks

P2P MEDIA SUMMIT, CES 2008

So What…Why Does P2P Matter ?

Robert Levitan, CEO Pando Networks

P2P MEDIA SUMMIT, CES 2008

• Disrupt

• Enable

• Extend

4

P2P Technology Lifecycle

Nascent P2P Market (before 2007)

• P2P viewed as rogue technology

• Stand alone P2P applications

• Pando, BitTorrent, Azureus, Veoh

• Pando go-to-market strategy:

• release free, viral Pando app

• prove technology, scale network

• develop unmatched P2P expertise

Commercial P2P Market (2007+)

• P2P becomes part of content delivery infrastructure

• Major players select P2P technology partners

• Verisign and Akamai already on path

• Content owners prefer to buy integrated solution

• More investment in platform and services, less client development

5

Maturing P2P Market

• Free Pando Application for Consumers• 16 + million nodes• 2.5M + 30-day online nodes• 500k + daily media deliveries• 140TB of data delivered daily• Usage spanning over 150 countries

• www.pando.com

• Integration into Media Workflow• CDN Integration• Email: Yahoo!, Hotmail, Gmail, AOL, Outlook• IM: Skype, Yahoo!• Web: RSS, web services, toolbar integration

• Platform not a Destination• Technology is field tested and scaled• More nodes than any CDN network• www.pandonetworks.com

Building the Pando Content Delivery Platform

6

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

May-06 Jul-06 Sep-06 Nov-06 Jan-07 Mar-07 May-07 Jul-07 Sep-07

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

May-06 Jul-06 Sep-06 Nov-06 Jan-07 Mar-07 May-07 Jul-07

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

Nov-06 Jan-07 Mar-07 May-07 Jul-070

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Nov-06 Jan-07 Mar-07 May-07 Jul-07

Total Installs Daily Media Deliveries

30 Day Online Nodes30 Day Active Nodes

Pando is a Proven Platform

7

8

Hybrid P2P

Intelligent Hybrid Networking

P2P HTTP

Seamless add-on to any CDN. No configuration required.

Dynamic HTTP+P2P blending produces maximum efficiency.

Cost savings and performance continually optimized throughout content demand curve.

QoS maintained regardless of # of consumers or flash crowds.

PO

PU

LA

RIT

Y

Dynamically Blended P2P + HTTP

9

Extends Your CDN’s Edge to the Consumer

CDN Optimization

Origin Server

CDN Servers

CDN capacity and reach increases dynamically with consumption.

Stream or Download

• Accelerated • High Quality• Local Media• Low Cost

Peer Cloud

10

User Experience

Simple, Light, Transparent, Polite

Pando Media BoosterWebAccelerates Web embedded HD video streams and downloads

Transparent P2P engine (No UI)

Small installer

Quick install

Browser based user experience

CPU and Net resource polite

Fully customizable webtop and desktop download manager optional via robust API and UI templates.

DesktopPowers custom desktop media applications

• Disrupt• Enable• Extend

– Consumers– Content Owners– Content Delivery Networks– ISPs– Device Manufacturers

11

P2P Technology Lifecycle

• Consumers• Faster downloads• Access to higher quality content

• Content Owners• Higher margins = better business model• Higher quality content = better brand value

• Content Delivery Networks• Meet pricing demands of customers• Extend value chain to the desktop• Network intelligence (data, smart routing, caching)

12

P2P Extending Value

• ISPs• More network efficiency (P4P)• New services for subscribers• New revenue streams

• Device Manufacturers• Set top boxes, handsets, routers, home media servers• Value added functionality• New revenue streams• Deeper customer relationship

13

P2P Extending Value

“Pando may represent the

future of media distribution.”