the evolution of social media residency
TRANSCRIPT
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The Evolution of Social Media Residency
Lee Aase (@LeeAase)
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Origins of Social Media Residency
• Goal: Create a hands-on social media crash course emphasizing practical application in health care and development of strategic plans
• 1.5-day intensive course with faculty/student ratio of 1:8
• First held Oct. 20-21, 2011 in Rochester, Minn. after #MayoRagan Social Media Summit
• Residency metaphor but no overnight shifts
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First-Year Feedback• Favorable response and lots of learning
• Issues with Resident burn-out
• General punchiness after 5 p.m.
• At end of a long week, the overnight writing assignment was underappreciated
• Residency metaphor didn’t break down, but participants did
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Social Media Residency 2012
• Kept 1.5-day format, but ended at 5:30 vs. 7 p.m.
• Held 2x (Spring/Fall) in Rochester, Jacksonville and Scottsdale/Phoenix
• Moved Oct in RST to front of Social Media Week
• Starting Fresher
• Encouraging application during #MayoRagan
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Social Media Residency 2013
• Continued Spring/Fall in Rochester, Jacksonville and Scottsdale/Phoenix
• Held course in NYC, Dallas and Seattle
• Discussed improvements for 2014 with EAB
• Shorten to one day to reduce costs
• Online “prerequisite” modules
• SMHN members hosting opportunity
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Prerequisites
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Salt Lake City
• University of Utah Health Care was first SMHN Member Host on April 15, 2014
• Promoted to employees and Utah Hospital Association
• Sold Out with >90 registrants
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Helpful Feedback:Move Metrics to the
Morning
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Monday in Rochester
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Measuring the Learning Impact of
Social Media Residency
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Before
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After
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After
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After
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After
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After
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Before
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After
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Before
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After
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1
2
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Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube
Before After
SLC Average Competency Scores
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Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube
Before After
RST Average Competency Scores
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0.375
0.75
1.125
1.5
Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube
SLC RST
Post-Course Competency Increase
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1.1
2.2
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Prereq EPL Twitter FB Blog Video Metrics
SLC RST
Usefulness of Program Elements
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Future Plans
• Continue to Refine Program based on feedback
• Upcoming sessions scheduled
• Sept. 15 in Arizona
• Oct. 20 in Rochester
• Nov. 10 in Jacksonville
• Virtual Residency and Hosted Sessions TBD