the evolution of ux challenges
TRANSCRIPT
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The evolution of
UX challengesZoltan Kollin
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Hello, I’M Zoltan KollinUX director at Ustream
AN IBM COMPANY
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the Ultimate ux challenge?
to make compromises
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UX
UserS
Business Technology
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UX
UserS
Business Technology
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UX
UserS
Business Technology
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UX
UserS
Business Technology
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The rise and fall of skeuomorphism
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The rise of simplification
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“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” - Antoine de Saint-Exupéry
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Old challenges New challenges
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The small screen challenge
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The rise of mistery icons
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The usability challenge
usability first, design trends second
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UX
UserS
Business Technology
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90 trillion emails were sent in 2009
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90 trillion emails were sent in 2009
81% were spam
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Today, less than 0.1% of email in the average Gmail inbox is spam.
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Mobile developers and publishers sent somewhere north of a trillion push notifications in 2014 alone
2
2
1
3
1
8
3 important messages
2 friend requests since yesterday
Woohoo, 16 people liked your post
You have 7 new followers!
17 app updates available
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Nine of 10 people suffer from phantom vibration syndrome where they mistakenly think their mobile phone is vibrating in their pocket
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Remember this?
Skip Intro »Skip Intro »
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Roadblocks now
Hey there!Have a question? Chat with us.
Send a message…
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Roadblocks now
You should really download our brilliant e-book to boost profits.
Enter your email address… GET YOUR FREE EBOOK
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The business challenge
push without distracting or roadblocking
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UX
UserS
Business Technology
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Technology can roadblock users, too
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Technology should solve problems, not create new ones
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designing for technology
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Designing for users
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The technology challenge
Fall in love with problems, not technology
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UX
UserS
Business Technology
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Keep focusing on users question everything
find that balance
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Thank you@kollinz