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© 2012 Eaton Corporation. All rights reserved. The Evolving Data Center Dominic Loh Product Manager, Power Quality, APAC

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© 2012 Eaton Corporation. All rights reserved.

The Evolving Data Center

Dominic LohProduct Manager, Power Quality, APAC

2© 2012 Eaton Corporation. All rights reserved.

Data Centers are enabling global growth

• Proliferation of mobile computing• Digitalization of everything• Big Data

3© 2012 Eaton Corporation. All rights reserved.

Room level focus Rack level focus Virtualized

Evolution of Data Centers

Mainframe dominant• Segregated by function• CPU – DASD – Tape• Centralized environment• Consolidated applications

Migration to Decentralized Systems• Segregated by system• Systems distributed to department• Applications run on purpose built

systems

Server Dominant / Secure & Reliable• Segregated by function• Power Density - Availability• Centralized environment• Consolidation of applications

1978 - 1988 1989 - 1996 1997 - 2002 2003 - 2010 2011 - ??

Virtual / Cloud• Ultra high density• POD environments• Virtual applications

rule

Server Dominant / Rack & Stack• Rackable servers and storage• Segregated by system• Decentralized• Independent applications

4© 2012 Eaton Corporation. All rights reserved.

Data center business imperatives

• Maintain High Reliability• Lower TCO

• Reduce Capital• Increase Efficiency

• Improve Flexibility• Adopt Future Technologies• Scale Capacity

• Enhance Safety

5© 2012 Eaton Corporation. All rights reserved.

Efficient and sustainable products

• Vendors have been challenged to produce products that offer higher levels of efficiency and are sustainable

Maturity Adoption

• In a large data center a 1% improvement in efficiency can save significant operating expense

• ~50% of the “Global 500” have written plans for sustainability

• Transformer Free UPS• Multi-Mode UPS operation• Fans with VFD• In Row cooling• Aisle containment• Busway use in data center

6© 2012 Eaton Corporation. All rights reserved.

Convergence of subsystems

• Data center engineers must now take a holistic view of a site to optimize reliability, safety, efficiency• Electrical, Mechanical and IT

Maturity Adoption

• Electricity is the highest operating cost in many large data centers

• Designing subsystems in isolation leads to overbuilding and inhibits advances in automation

• Complexity of data center operations is rising while performance expectations grow

• Data Centers with application specific reliability

• Multi-tier data centers

• Vendors are getting more involved in design development

• Site performance is more important than any one product

PUE =Power Usage Effectiveness

Total data center input power

IT load power

7© 2012 Eaton Corporation. All rights reserved.

Enhanced electrical safety

• As data centers grow in power and complexity, selectivity and arc flash mitigation strategies can allow interfacing with switchgear without moon-suits

• Arc incidents cause downtime for the data center and capital and legal costs

• In the USA there are 4000 non-disabling, 3600 disabling and over 360 deaths per year due to electrical hazards

Six safety strategies:1. Label Equipment & Train Personnel

on Good Safety Practices2. Reduce Available Fault Current3. Shorten Clearing Time4. Move People Further Away5. Redirect Blast Energy6. Prevent Faults

Maturity Adoption

8© 2012 Eaton Corporation. All rights reserved.

Higher data hall temperatures

• ASHRAE and server vendors have introduced broader allowable environmental ranges for ITC operation

• Operating data center above dew point saves energy by eliminating humidification / dehumidification

• CRAC / CRAH units take up valuable floor space, and costly to maintain

• Data centers are now being designed without chiller plants or CRAC units

• They will be more sensitive to disruptions in cooling

• Proper air flow management and rack hygiene are important

Maturity Adoption

9© 2012 Eaton Corporation. All rights reserved.

Modular data centers

• Data centers are starting to be designed for modular and prefabricated construction

• This approach challenges conventional thinking

• Modular construction is attractive in the proper circumstances; • Scalability • Decreased cycle times• Consistent quality • Lower TCO

• Modular data center market is still evolving• Containerized approach• Prefabricated subsystems in

traditional shell• Spectrum of standardized and

customized offerings

Maturity Adoption

10© 2012 Eaton Corporation. All rights reserved.

More hours of economizer cooling

• Number of cool hours has become a key criteria in site selection

• Increase in number of chiller free data centers

• Mechanical systems are often the largest source of wasted energy in the data center

• Chiller plants with cooling towers have a high capital expense

• Chillers are being sized smaller (or eliminated) and used as backup

• More packaged air handling units

• Mix between air side and water side economizers

Maturity Adoption

11© 2012 Eaton Corporation. All rights reserved.

Virtualization and Cloud

• Decoupling of software from hardware platforms

• Increase IT utilization to ~80%

• Utilization of IT assets is traditionally <10%

• Allows companies to expand data center capacity without construction (temporarily)

• Work load balancing and Site Recovery Services can complicate management of data center

• Legacy power monitoring platforms can cause downtime

Maturity Adoption

12© 2012 Eaton Corporation. All rights reserved.

Robust monitoring platforms

• Today’s monitoring solutions are collecting more detailed data from more devices than ever before

• Historically need to monitor power quality and investigate outages

• Recently more focus has been put on energy and resource management

• Allows for cost allocation to customers or other departments

• Strong need to integrate diverse hardware systems

• More metering devices are preinstalled into electrical equipment

• One supervisory system to report power, environmental, life safety and conservation data

Maturity Adoption

13© 2012 Eaton Corporation. All rights reserved.

Ongoing experimentation

• Alternative Energy• High V dc distribution• Rotary heat exchanger• Alternative energy storage• Liquid server cooling

14© 2012 Eaton Corporation. All rights reserved.

Data center products and services

UPS

IFS

Uninterruptible Power Container

Design, Build, Support Services

DC Power LV Switchgear

Monitoring

MV Switchgear

Satellites

ParallelingSwitchgear

PDU

RPP

Generator

LV Transformer

Aisle Containment & AMS

Rack PDU

Busway

15© 2012 Eaton Corporation. All rights reserved.

Data center products and services

• Electrical room• Paralleling switchgear /

automatic transfer switches

• Medium voltage switchgear

• Unit substations• UPS• Low voltage switchgear• Integrated facilities

systems / switchboards• Power factor correction

filters / SPD

• Data hall• Rack enclosures• Airflow

management• Power distribution

(PDU/RPP)• Busway• Rack PDU• DC power• In-row cooling• Rack UPS

• Services• Power Xpert software

and meters• Product services• Professional services

16© 2012 Eaton Corporation. All rights reserved.

Eaton 3Phase UPS

9355• On Line• Double conversion• 8kVA - 40kVA• IGBT technology• ABM, Hot Sync, • Active Rectifier• Parallelable up to

4 units

9395• On Line• Double conversion• 200kVA - 1100kVA • IGBT technology• ABM, Hot Sync• Internal Redundant• Parallelable up to 8

units

9390• On Line• Double conversion• 40kVA - 160 kVA• IGBT technology• ABM, Hot Sync• Active Rectifier• Parallelable up to

6 units

BladeUPS• On Line• Double Conversion

on demand• 12kW - 60kW

IGBT technology• ABM, Hot Sync• Active Rectifier• Scaleable, N+X

Redundant

Eaton has a consistent product family through 1100 kVA

17© 2012 Eaton Corporation. All rights reserved.

Hot Aisle vertical wall containment

18© 2012 Eaton Corporation. All rights reserved.

Racks/Enclosures

ePDUs

Intelligent ePDUs

Software, meters monitoring, and

management

Power Distribution

Services

Factory-certified technicians

Six dedicated spare parts

logistics centers strategically

located around the world

UPS

Total solutions from Eaton

© 2012 Eaton Corporation. All rights reserved.

Eaton Corporation – Power Management Solutions

Building a more

powerful tomorrow

20© 2012 Eaton Corporation. All rights reserved.

Eaton power management solutions help you power your business more effectively

Our proven technologies can• Increase your productivity• Reduce your energy consumption• Help build a more sustainable world

21© 2012 Eaton Corporation. All rights reserved.

Powering businesses worldwide for 100 years

• Founded in 1911 by J.O. Eaton• World Headquarters in Cleveland, Ohio USA• Regional Headquarters in Shanghai, China; Morges,

Switzerland; Sao Paulo, Brazil• Innovation Centers in the USA, China and India• Customers in more than 150 countries• 2011 sales of $16 billion• Approx. 70,000 employees• Chairman & CEO –Alexander M. Cutler

22© 2012 Eaton Corporation. All rights reserved.

We are a power management company and global technology leader

• Designing eco-efficient aircraft that reduce fuel consumption and operating costs.

• Improving fuel economy and reducing emissions in autos, trucks and other essential forms of transportation.

Discover the Eaton power management advantage!

• Building more energy-efficient buildings, communities and infrastructure.

• Accelerating the development of renewable energy technologies.

• Powering construction equipment and other machines more productively and safely, while reducing their environmental impact.

Insert images from folder

23© 2012 Eaton Corporation. All rights reserved.

SaveEnergy

Protect the Environment

Automatic Transfer Switches

9

Energy Efficient and Harmonic Mitigating Transformers

4

Variable Frequency Drives and Soft Starters

3

Pow-R-Command Lighting Control

1

Power Xpert Software and Meters

5

Energy Audits6

Power Factor Correction Capacitors and Filters

7

Uninterruptible Power Systems

2

Paralleling Switchgear8

Busway15

13

Circuit Breakers

10

Integrated Facilities Systems

11

Integrated Power Assemblies

14

Medium Voltage Switchgear

Refurbishing Services

126

9

43

8

1

5

7

2

15

13

10

11

14

12

Eaton’s electrical power solutions can help reduce energy usage by up to 30 percent in buildings

24© 2012 Eaton Corporation. All rights reserved.

Our strength is global reach with local responsiveness and support

• Customers served in more than 150 countries

• Diverse channels ensure reliable availability and support• Field sales teams support large, direct relationships• Broad product availability through specialized distributors• Retail availability through hardware and big box stores

• Design and engineering teams provide support for standard products and custom solutions

• Eaton experts offer efficient product and application training

25© 2012 Eaton Corporation. All rights reserved.

Eaton is ready

Ready solutions.Ready support

Ready to help you.

26© 2012 Eaton Corporation. All rights reserved.

Questions?

27© 2012 Eaton Corporation. All rights reserved.