the experience canvas: how to use a core tool from the experience-driven playbook
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JURGEN SPANGL • HEAD OF DES IGN • ATLASS IAN • @JURGENSPANGL
The Experience CanvasPLAY, AS A TEAM
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Are you following an agile methodology?
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Do you have designers on your team?
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JURGEN SPANGL • HEAD OF DES IGN • ATLASS IAN • @JURGENSPANGL
The Experience CanvasPLAY, AS A TEAM
![Page 6: The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook](https://reader034.vdocument.in/reader034/viewer/2022051314/54c722e14a7959cf018b45b9/html5/thumbnails/6.jpg)
The Agile ManifestoIndividuals and interactions over processes and
tools
Working software over comprehensive
documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
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Agile
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User Centered Design
Photoshop
VALIDATE DESIGN
RESEARCH
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Agile
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R&D team
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Where are we heading?
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Not Yet Another Process
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Play, as a team
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PLAYBOOK
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Atlassian Design Playbook
AtlassianDesignPlaybookFundamental UX design exercises key to a successful design team.
Experience Canvas Workshop
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Experience CanvasHYPOTHESISWe think that ... will have the following effect ...HYPOTHESISWe think that ... will have the following effect ...HYPOTHESISWe think that ... will have the following effect ...HYPOTHESISWe think that ... will have the following effect ...HYPOTHESISWe think that ... will have the following effect ...HYPOTHESISWe think that ... will have the following effect ...PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
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Let’s play
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Example: Blank Page ProblemHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESIS
PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
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Example: Blank Page ProblemHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESIS
PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
•Blank page problem
•Users don’t know what to use Confluence for
•Where to start?•I saw how they
used it for meeting minutes, how can I get this?
![Page 22: The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook](https://reader034.vdocument.in/reader034/viewer/2022051314/54c722e14a7959cf018b45b9/html5/thumbnails/22.jpg)
Example: Blank Page ProblemHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESIS
PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
•Blank page problem
•Users don’t know what to use Confluence for
•Where to start?•I saw how they
used it for meeting minutes, how can I get this?
We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more.
![Page 23: The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook](https://reader034.vdocument.in/reader034/viewer/2022051314/54c722e14a7959cf018b45b9/html5/thumbnails/23.jpg)
Example: Blank Page ProblemHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESIS
PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
•Alana•Max
•Blank page problem
•Users don’t know what to use Confluence for
•Where to start?•I saw how they
used it for meeting minutes, how can I get this?
We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more.
![Page 24: The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook](https://reader034.vdocument.in/reader034/viewer/2022051314/54c722e14a7959cf018b45b9/html5/thumbnails/24.jpg)
Example: Blank Page ProblemHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESIS
PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
•Mike•Bill
•Sherif, PM•Hank, Designer•Dave, Dev Lead•Peggy, Developer
•Blank page problem
•Users don’t know what to use Confluence for
•Where to start?•I saw how they
used it for meeting minutes, how can I get this?
•Alana•Max
We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more.
![Page 25: The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook](https://reader034.vdocument.in/reader034/viewer/2022051314/54c722e14a7959cf018b45b9/html5/thumbnails/25.jpg)
Example: Blank Page ProblemHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESIS
PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
•Faster creation•More content•Better structure•Learn tool faster
•Higher engagement
•Bookings uptake
•Blank page problem
•Users don’t know what to use Confluence for
•Where to start?•I saw how they
used it for meeting minutes, how can I get this?
We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more.
•Alana•Max
•Mike•Bill
•Sherif, PM•Hank, Designer•Dave, Dev Lead•Peggy, Developer
![Page 26: The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook](https://reader034.vdocument.in/reader034/viewer/2022051314/54c722e14a7959cf018b45b9/html5/thumbnails/26.jpg)
Example: Blank Page ProblemHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESIS
PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
•Smart templates•Wizard•Prominent create
action
•Blank page problem
•Users don’t know what to use Confluence for
•Where to start?•I saw how they
used it for meeting minutes, how can I get this?
We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more.
•Faster creation•More content•Better structure•Learn tool faster
•Higher engagement
•Bookings uptake•Sherif, PM•Hank, Designer•Dave, Dev Lead•Peggy, Developer
•Mike•Bill
•Alana•Max
![Page 27: The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook](https://reader034.vdocument.in/reader034/viewer/2022051314/54c722e14a7959cf018b45b9/html5/thumbnails/27.jpg)
Example: Blank Page ProblemHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESIS
PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
•3 templates•Don’t slow down
power users
•Blank page problem
•Users don’t know what to use Confluence for
•Where to start?•I saw how they
used it for meeting minutes, how can I get this?
•Sherif, PM•Hank, Designer•Dave, Dev Lead•Peggy, Developer
•Faster creation•More content•Better structure•Learn tool faster
•Higher engagement
•Bookings uptake
•Mike•Bill
•Alana•Max
•Smart templates•Wizard•Prominent create
action
We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more.
![Page 28: The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook](https://reader034.vdocument.in/reader034/viewer/2022051314/54c722e14a7959cf018b45b9/html5/thumbnails/28.jpg)
Example: Blank Page ProblemHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESIS
PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
•Sketches
•Blank page problem
•Users don’t know what to use Confluence for
•Where to start?•I saw how they
used it for meeting minutes, how can I get this?
We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more.
•Smart templates•Wizard•Prominent create
action
•Faster creation•More content•Better structure•Learn tool faster
•Higher engagement
•Bookings uptake
•Mike•Bill
•Alana•Max
•3 templates•Don’t slow down
power users
•Sherif, PM•Hank, Designer•Dave, Dev Lead•Peggy, Developer
![Page 29: The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook](https://reader034.vdocument.in/reader034/viewer/2022051314/54c722e14a7959cf018b45b9/html5/thumbnails/29.jpg)
Example: Blank Page ProblemHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESIS
PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
•Usability test paper prototype
•Blank page problem
•Users don’t know what to use Confluence for
•Where to start?•I saw how they
used it for meeting minutes, how can I get this?
•Sketches
•3 templates•Don’t slow down
power users
•Faster creation•More content•Better structure•Learn tool faster
•Higher engagement
•Bookings uptake•Sherif, PM•Hank, Designer•Dave, Dev Lead•Peggy, Developer
•Alana•Max
•Mike•Bill
•Smart templates•Wizard•Prominent create
action
We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more.
![Page 30: The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook](https://reader034.vdocument.in/reader034/viewer/2022051314/54c722e14a7959cf018b45b9/html5/thumbnails/30.jpg)
Example: Blank Page ProblemHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESISHYPOTHESIS
PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
•Blank page problem
•Users don’t know what to use Confluence for
•Where to start?•I saw how they
used it for meeting minutes, how can I get this?
•Alana•Max
•Mike•Bill
•Sherif, PM•Hank, Designer•Dave, Dev Lead•Peggy, Developer
•Faster creation•More content•Better structure•Learn tool faster
•Higher engagement
•Bookings uptake
•Smart templates•Wizard•Prominent create
action
•3 templates•Don’t slow down
power users
•Sketches •Usability test paper prototype
We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more.
![Page 31: The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook](https://reader034.vdocument.in/reader034/viewer/2022051314/54c722e14a7959cf018b45b9/html5/thumbnails/31.jpg)
Confluence Blueprints
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Experience Canvas in the wild
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3 takeaways
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Innovation in process may trump
innovation in product. But innovation in both trumps either.
BILL BUXTON, HUMAN-COMPUTER INTERACTION P IONEER
”“
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Play, as a team
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Experience CanvasHYPOTHESISWe think that ... will have the following effect ...HYPOTHESISWe think that ... will have the following effect ...HYPOTHESISWe think that ... will have the following effect ...HYPOTHESISWe think that ... will have the following effect ...HYPOTHESISWe think that ... will have the following effect ...HYPOTHESISWe think that ... will have the following effect ...PROBLEM IDEA VALUEVALUE STAKEHOLDER PERSONASPROBLEM
MINIMUM VIABLE EXPERIENCE
VALUEVALUE
TEAM
PERSONAS
END TO END DEMOEND TO END DEMOEND TO END DEMO TEST RESULTSTEST RESULTSTEST RESULTS
![Page 39: The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook](https://reader034.vdocument.in/reader034/viewer/2022051314/54c722e14a7959cf018b45b9/html5/thumbnails/39.jpg)
Thank you!
JURGEN SPANGL • HEAD OF DES IGN • ATLASS IAN • @JURGENSPANGL
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The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook
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