the export potential of stainless steel of jindal strips limited

8/21/2019 The Export Potential of Stainless Steel of Jindal Strips Limited

1/75

A

RESEARCH PROJECT REPORT

ON

Analysis of the Export Potential of Stainless Steel of Jindal Strips Limited

FOR THE PARTIAL FULFILMENT FOR THE AWARD OF DEGREE

MASTER OF BUSINESS ADMINISTRATION(Mahamaya technical unie!"ity#

($%&%'$%&$#

Sumitte) t*+' Sumitte) B,+M!-UTT.ARSH SHU.LA MD-/EESHAN HASHIM

R*ll N*-&%0123%%21

GNIT MANAGEMENT S4HOOL (0'45 .n*6le)7e 8a!9'II5 G!eate! N*i)a(G-B- Na7a!#

Pa7e : &


2/75

DECLARATION

I, MD.ZEESHAN HASHIM to declare that the project report entitled Analysis ofthe

Export Potential of Stainless Steel of Jindal Strips Limitedbeing submitted to

the MAHAMAYA E!HNI!A" #NI$E%SIY &or the partial &ul&illment o& the

re'uirement &or the degree o& Master o& (usiness Administration is m) o*n endea+ors

and it has not been submitted earlier to an) institutionuni+ersit) &or an) degree.

-lace

Date MD ZEESHAN HASHIM

ROLL NO'&%0123%%21

Pa7e : $


3/75

PREACE

T*)ay i" the 6*!l) *; c*m8etiti*n- In ee!y "8he!e *; li;e the!e i" "ee!e c*m8etiti*n an) *nly

th*"e c*m8anie" a!e !unnin7 "ucce"";ully 6h* a!e ale t* *e!c*me thei! )!a6ac9" a" 6ell a"

thei! 6ea9ne""e" an) they a!e hain7 a c*m8lete an) immen"e 9n*6le)7e *; 6hat thei!

cu"t*me!" an) em8l*yee" nee) an) 6ant5 an) h*6 much "ati";acti*n *ne 8!*i)e" t* it"

cu"t*me!" a" 6ell a" it" em8l*yee"- P!eenti*n i" ette! than cu!e i" an *l) time te


4/75

AC"NO#LE$%E&ENT

A" any*ne 6h* ha" 6!itten a 8!*@ect 6*!95 *! !e"ea!ch 6*!95 it i" uite im8*""ile t*A" any*ne 6h* ha" 6!itten a 8!*@ect 6*!95 *! !e"ea!ch 6*!95 it i" uite im8*""ile t*

ac9n*6le)7e y name ee!y in)ii)ual 6h* ha" 8laye) "*me 8a!t in thi" 6*!9- I ;eel it )i;;icultac9n*6le)7e y name ee!y in)ii)ual 6h* ha" 8laye) "*me 8a!t in thi" 6*!9- I ;eel it )i;;icult

t* e


5/75

CONTENTS

Topics PAGE NO.

Institutes certificate

Declaration

Acknowledgement

Preface

Introduction 06-11

Company Profile 12-37

Objectie of t!e "tudy 3#-3$

%cope of "tudy &0-&1

'iterature reie( &2-&7

)e"earc! met!odolo*y -+0

,ata analy"i" and ,ata interpretation +1-+$

indin*" 60-61

)ecommendation and "u**e"tion 62-6+

.ue"tionnaire 66-71

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6/75

/iblio*rap!y 72-7&

'NTRO$(CT'ON

Pa7e : 0


7/75

'NTRO$(CT'ON TO THE TOP'C

Steel ha" 8e!a)e) *u! )aily lie" ;!*m the 9itchen t* h*"8ital an) in)u"t!y- Becau"e *; it"

aility t* 6ith"tan) c*!!*"i*n5 "teel ha" ;*un) an in)i"8en"ale "l*t een in the me)ical

6*!l)- E


8/75

CLASS''CAT'ON AN$ (SA%E

Saleale "teel 8!*)uct" can e !*a)ly cla""i;ie) int* th!ee cate7*!ie"+ a# "emi';ini"he) "teel

("emi"# an) ;ini"he) 8!*)uct" li9e # n*n';lat *! l*n7 8!*)uct" an) c# ;lat 8!*)uct"- A8a!t

;!*m the"e the!e a!e !ail6ay t!ac9 mate!ial" an) "8ecial 8!*)uct" in 8late" tue" an) 8i8e"

("eamle""5 ERW5 etc-#-

Semi" !e;e! t* "teel "la"5 illet" an) l**m"- Sec*n)a!y "teel 8!*)uce!" ;*! 8!*ce""in7 int*

l*n7 an) ;lat 8!*)uct" u"e the"e- A" *i*u"5 thi" cate7*!y i" the lea"t alue a))e) c*m8a!e)

t* the *the!"-

L*n7 "teel 8!*)uct" !e;e! t* a!"5 6i!e'!*)" an) "t!uctu!al (an7le"5 channel"5 eam" an)

"ecti*n"#- The u"e *; l*n7 8!*)uct" i" 8!ima!ily in the c*n"t!ucti*n an) in;!a"t!uctu!e "ect*!-

Flat "teel 8!*)uct" inclu)e h*t !*lle) (HR# an) c*l) !*lle) (4R# c*il" "heet" an) 8late" an)

7alaniCe) 8lainc*!!u7ate) (GPG4# "heet"- The u"e *; ;lat 8!*)uct" i" mainly y the

manu;actu!in7 "ect*!- The main c*n"ume! *; HR 8!*)uct" i" the 4R in)u"t!y5 *the! inclu)e

Pa7e : 1


9/75

tue ma9e!"5 aut*m*ile"5 LPG cylin)e!" etc- 4R 8!*)uct" ;in) u"e!" in a nume! *;

manu;actu!in7 in)u"t!ie" an) al"* 7alaniCin7 in)u"t!ie" t* ma9e GPG4 8!*)uct"-

Reui!ement *; l*n7 8!*)uct" i" 8!e)*minant in any )eel*8in7 c*unt!y- With )eel*8ment

an) 7!*6th in in)u"t!y5 the u"e *; ;lat 8!*)uct" ec*me" 8*8ula! an) a time c*me" 6hen ;lat

8!*)uct" ta9e the 8!i*!ity *e! l*n7 8!*)uct"-

PRO$(CT'ON PROCESS

The!e a!e t6* 8!ima!y meth*)" *; ma9in7 "teel5 )i;;e!in7 in te!m" *; the 8!*ce"" an) !a6

mate!ial" u"e) + the la"t ;u!nace !*ute (BF# an) the elect!ic a!c ;u!nace (EAF# !*ute- In the

BF 8!*ce""5 the i!*n i" ;i!"t !e)uce) 6ith c*9e in a la"t ;u!nace an) then !e;ine) t* 8!*)uce

m*lten "teel5 6hile in the EAF 8!*ce"" a mi< *; "c!a8 an) "8*n7e i!*n i" melte) u"in7

elect!icity in an elect!ic a!e ;u!nace t* 8!*)uce l*n7 an) ;lat 8!*)uct"-

Pa7e :


10/75

Stainle"" "teel i" 7ainin7 !ec*7niti*n an) it i" c*n"i)e!e) a" the ;!ien)ly an) "u"tainale mate!ial

ecau"e *; it" c*!!*"ie !e"i"tance an) ;*! it" ea"y t* clean hy7ienic "u!;ace"- It" e!"atility5

)u!aility an) it" "u8!aliminal uality ma9e" "tainle"" "teel the e


11/75

In In)ia the!e a!e 3 *; ma!9et *; "tainle"" "teel a!e in the 9itchen "e7ment- In)ian Rail6ay" i"

c*m8letely "6itchin7 *e! t* manu;actu!e 8a""en7e! c*ache" 6hich 6ill !eui!e & mt "tainle""

"teel 8e! c*ach in ne


12/75

In)ia e


13/75

OR%AN'SAT'ON PRO'LE, THE J'N$AL

In the 6*!l) *; u"ine""5 the >in)al O!7aniCati*n i" a cele!ity- Ran9e) "iin)al5 ha" 7!*6n ;!*m an

in)i7en*u" "in7le'unit "teel 8lant in Hi"a!5 Ha!yana t* the 8!e"ent multi'illi*n5 multi'l*cati*nal

an) multi8!*)uct "teel c*n7l*me!ate- The *!7aniCati*n i" "till ein)al m*tt* !emain" the

"ame' We a!e the Futu!e *; Steel-

The >in)al 7!*u8 ha" een techn*l*7y')!ien an) ha" a !*a) 8!*)uct 8*!t;*li*- ,et5 the ;*cu" at

>in)al ha" al6ay" een "teel- F!*m minin7 *; i!*n'*!e t* the manu;actu!in7 *; alue a))e) "teel8!*)uct"5 >in)al ha" a 8!eeminent 8*"iti*n in the ;lat "teel "e7ment in In)ia an) i" *n it" 6ay t*

e a ma@*! 7l*al 8laye!5 6ith it" *e!"ea" manu;actu!in7 ;acilitie" an) "t!ate7ic manu;actu!in7

an) ma!9etin7 alliance" 6ith *the! 6*!l) lea)e!"-

>in)al O!7aniCati*n aim" t* e a 7l*al 8laye!- In achieement *; it" *@ectie"5 it i" c*mmitte)

t* maintain 6*!l) cla"" uality "tan)a!)"5 e;;icient )elie!y "che)ule"5 c*m8etitie 8!ice an)

ein)al team em*)ie" *ne *; the m*"t 8*8ula! talent 8**l" *; techn*l*7ical acumen

aailale in the c*unt!y t*)ay- With e


14/75

J'N$AL STA'NLESS L'&'TE$

In)ia" la!7e"t inte7!ate) manu;actu!e! *; Stainle"" Steel cate!in7 t* a*ut 2% 8e!cent *; In)ian

)eman)-

Plant Lo-ation ' Hi"a!5 Ha!yana

Capa-ity ' %%5%%% t8a

Hi7h 4a!*n Fe!!* 4h!*me 8lant at i"a9ha8atnam5 An)h!a P!a)e"h

%RO(P CO&PAN'ES

Jindal 'ron And Steel Company Limited

Plant L*cati*n" ' a"in) an) Ta!a8u!5 Maha!a"ht!a

Sa. Pipes Limited

Plant L*cati*n ' .*"i9alan5 Utta! P!a)e"h5 Gu@a!at

Jindal /i0ayana1ar Steel Limited

Plant L*cati*n ' T*!ana7allu5 .a!nata9a

Pa7e : &2


15/75

Jindal Steel And Po.er Limited

Plant L*cati*n ' Rai7a!h5 Ma)hya P!a)e"h

Sa. Pipes (sa 'n-

L*cati*n ' Bay T*6n5 Te


16/75

PRO'LE O J'N$AL STA'NLESS LT$

>INDAL i" In)ia" la!7e"t inte7!ate) "tainle"" "teel manu;actu!e!5 6hich i" c*ntinuin7 7!*6th

th!*u7h 8*"itie mea"u!e"5 "uch a" a c*n"t!ucti*n 8!*@ect *; a ne6 Fe!!*' ch!*mium ;act*!y5 a"

6ell a" 8u!"uin7 an eSL

)ie!"i;ie) int* 8!*)ucti*n *; "tainle"" "teel in the late 3%"- >SL 6a" the ;i!"t c*m8any t*

8!*)uce "tainle"" "teel HR c*il"- - In &33 "tainle"" "teel 8!*)ucti*n "ta!te)- In $%%1 the

c*m8any 6a" !e*!7aniCe) a" >INDAL STAINLESS LIMITED-

In &1?5 >SL ;*!6a!) inte7!ate) 6ith a 4R 8lant ;*! "tainle"" "teel" at a "ite a)@acent t* it" "i"te!

c*m8any >in)al I!*n" 8lant at a"in) (nea! Mumai#- In &%5 >SL ema!9e) u8*n ma@*!

ac96a!) inte7!ati*n'cum'e


17/75

THE HOT ROLL'N% $'/'S'ON AT H'SSAR

At Hi"a! the!e a!e t6* ma@*! *8e!ati*nal unit" namely h*t !*llin7 unit an) c*l) !*llin7 unit- The

h*t !*llin7 unit c*m8!i"e" *; "teel meltin7 "h*8"5 h*t !*llin7 mill" ("tec9el mill5 "t!i8 mill#5

;ini"hin7 unit"5 8*6e! 8lant" an) *


18/75

E*PORTS

W*!l)6i)e )eman) *; "tainle"" "teel ha" "h*6n an ae!a7e 7!*6th *; a!*un) 2' 8e! cent a"

c*m8a!e) t* 7!*6th in )*me"tic ma!9et" *; a!*un) '3 8e! cent- The c*m8any "ta!te)

)eel*8in7 ne6 ma!9et" ;*! it" "tainle"" "teel 8!*)uct" a!*un) 2' yea!" ac9 an) ha" een ale

t* achiee c*m8*un)e) ae!a7e 7!*6th *; $?2 8e! cent a"e) *n e


19/75

!*lle) )ii"i*n !e"ultin7 in im8!*ement in *8e!ati*nal e;;iciency a" 6ell a" 8!*)uct yiel)"- Thi"

8!*@ect 6ill e ta9en in $%%3'%1 an) 6ill e c*m8lete) )u!in7 $%%1'$%%-

Du!in7 the ;inancial yea! $%%0'$%%35 the c*m8any ha" u87!a)e) the 8*lluti*n c*nt!*l "y"tem" in

it" "8he!e" *; *8e!ati*n"5 6hich a!e a*e the leel *; "tatut*!y !eui!ement"- In c*l) !*llin7 unit

c*in lan9in7 ;acility 6a" c*mmi""i*ne) an) "u88ly *; c*in lan9" t* G*e!nment *; In)ia5

Mint "ta!te) )u!in7 the yea!- Fu!the! e


20/75

&AR"ET'N%

The c*ntinuin7 !ece""i*na!y t!en) *"e!e) )u!in7 the ;i!"t hal; *; the ;inancial yea! $%%0'%3

7*t !ee!"e) )u!in7 "ec*n) hal;- The )eman) ;*! "tainle"" "teel inc!ea"e) "u"tantially

)u!in7 late! 8a!t *; the yea! an) the!e 6e!e cha*tic actiitie" y the "e!ice cente!"

t!yin7 t* uil) inent*!ie" y 8lacin7 la!7e! *!)e!" t* tile manu;actu!e!"- >in)al al"*

ene;ite) y thi" t!en) an) ha" !e"ulte) in "u!7e *; eSL "u88lie" uality 8!*)uct" t* a h*"t *; in)u"t!ie" an) cu"t*me!"- The c*n"i"tency *; the

8!*)uct uality ha" en"u!e) that "tainle"" "teel manu;actu!e) at Hi"a! i" meetin7 !eui!ement"

;*! "8ecial a88licati*n" "uch a" nuclea! 8*6e!5 at*mic ene!7y5 !ail6ay c*ache" an) 6a7*n"5

c*ina7e5 !e;ine!ie"5 ;e!tiliCe!"5 c*88e! in)u"t!y5 "u!7ical an) !aC*! la)e"5 uten"il"5 etc- Be"i)e"

the uality A""u!ance De8a!tment i" 6*!9in7 in)e8en)ently t* *8e!ati*n" "* a" t* en"u!e "t!ict

c*m8liance t* the !eui!ement" *; the cu"t*me!"- The 4*m8any i" u87!a)in7 ISO %%3 "y"tem

t* ISO %%%'$%% e!"i*n5 6hich 6ill e m*!e5 ;*cu"e) t*6a!)" cu"t*me!" ;ee)ac9 an) hence

6ill !in7 the c*m8any m*!e cl*"ely an) !e"8*n"ie t* meet the cu"t*me!" !eui!ement- ISO

&2%%& "y"tem" i" in 8lace5 6hich "h*6" the c*nce!n *; the c*m8any t*6a!)" eni!*nment

8!*tecti*n- A" a "te8 ;*!6a!) the c*m8any i" n*6 in 8!*ce"" *; im8lementin7 OHSAS'&1%%&

6hich 6ill en"u!e "a;e an) healthy 6*!9in7 c*n)iti*n t* the em8l*yee" an) 8e*8le liin7 in the

icinity *; the 4*m8any Re"ea!ch Deel*8ment unit in Hi"a! i" ;u!the! ma9in7 !a8i) "t!i)e"

t* int!*)uce m*!e alue'a))e) 8!*)uct" in the c*m8any" 8!*)uct 8*!t;*li*5 the manu;actu!in7

*; )u8le< "tainle"" "teel 6hich ;in)" a88licati*n" in manu;actu!in7 *; 8!e""u!e e""el"5

eui8ment ;*! 6ate! t!eatment5 )i7e"te!" in 8ul8 an) 8a8e! in)u"t!y etc- ha" een "tailiCe) y

Pa7e : $%


21/75

the RD team- The c*m8any ha" al"* "ta!te) manu;actu!in7 *; cu8!*nic9el mate!ial ;*! c*ina7e

an) hi7h Nic9el all*y" "uch a" Ina! utiliCe) in manu;actu!in7 *; the!m*"tat"-

'NOR&AT'ON TECHNOLO%+

T*)ay" m*"t "ucce"";ul c*m8anie" ta9e a)anta7e *; ne6 techn*l*7y t* !e;*cu" attenti*n *n

thei! !elati*n"hi8" 6ith "ta9eh*l)e!" iC- cu"t*me!" an) "u88lie!"- In ;*cu"in7 *n c*m8lete

!elati*n"hi8"5 !athe! than in)e8en)ent 8iece" *; in;*!mati*n5 they "eiCe *88*!tunitie" ;*! ne6

aenue" *; I inc!ea"e) u"ine"" *88*!tunitie"- The"e "*luti*n" inclu)e IT Out"*u!cin75 Bu"ine""

an) IT Synch!*niCati*n5 4*m8ute! O8e!ati*n" Se!ice"5 Data a"e a)mini"t!ati*n "e!ice"5

4BIT S*luti*n" ;*! Ente!8!i"e Inte!net 6*!9in75 Bu"ine"" 4*ntinuity "e!ice"5 E Bu"ine""

"*luti*n"5 We a88licati*n Se!ice"- T* 9ee8 8ace 6ith the techn*l*7ical a)ancement5 >SL ha"

een !e7ula!ly u8)atin7 it"el; *n thi" ;!*nt- >SL i" al"* in the 8!*ce"" *; "tate'*;'the'a!t ERP

"y"tem" ti7htly c*u8le) 6ith "u88ly chain mana7ement-

S(5S'$'AR+ CO&PAN'ES

The c*m8any ha" 2 "u"i)ia!ie" namely >in)al H*l)in7" Limite)5 >in)al Steel All*y" Limite)5

>in)al Stainle"" (Mau!itiu"# Limite) an) Ma""ill*n Stainle"" Inc-5 USA-

'N$(STR+ STR(CT(RE AN$ $E/ELOP&ENT

In)ian "tainle"" "teel in)u"t!y 6itne""e) a n*minal 7!*6th *; t* 3 )u!in7 the yea! $%%0'%35

th*u7h the ;i!"t hal; 6a" !elatiely "lu77i"h- The )eman) "ta!te) 8ic9in7 u8 )u!in7 the "ec*n)

hal;- Du!in7 the ;inancial yea! $%%3'%1 the ein)al St!i8" Limite) ha" c*ntinue) t*

mana7e it" lea)e!"hi8 8*"iti*n y !ec*!)in7 a tu!n*e! *; R"-&212 c!*!e )u!in7 ;inancial yea!

$%%0'%3 a" c*m8a!e) t* R"&220 c!*!e )u!in7 8!ei*u" yea!- The inc!ea"e) "ale" a!e mainly *n

acc*unt *; !i"e in leel *; e


22/75

>in)al" ein)al i" 8!*7!e""iely "hi;tin7 m*!e an) m*!e *; it" t*nna7e t* the late! in)u"t!ial "e7ment

6he!e !ealiCati*n i" much hi7he!- The a))iti*n *; c*l) !*llin7 c*m8le< 6hich 8!*)uce" c*l)

!*lle) 8!*)uct" in a!i*u" ;ini"he" li9e $B5 $D5 BA5 N*-? an) N*-2 ha" hel8e) a l*t in inc!ea"in7

the ma!9et "ha!e in the In)u"t!ial "e7ment *; )*me"tic "tainle"" "teel in)u"t!y i-e- nuclea!5 "8ace5

!ail6ay"5 etc- The c*n"i"tency *; uality an) a!iety *; 8!*)uct mi< ha" c!eate) a c*n;i)ence

6ith cu"t*me!"- Thi" e;;ecte) in "u"taine) )*me"tic ma!9et "ha!e an) ha" al"* 7ien a ma@*!

8!*m*ti*n t* the e


23/75

Rail6ay" a!e 7*in7 in a i7 6ay ;*! manu;actu!in7 *; all "tainle"" "teel c*ache"- >SL i" *ne *;

the ma@*! "u88lie!" *; thi" 7!a)e *; "tainle"" "teel t* !ail6ay" 6ith )eman)in7 !eui!ement"-

TA5LE 6,

SHO#S THE PRO$(CT'ON AN$ SALES '%(RES O J'N$AL STR'PS LT$

MONTH Prod7-tion Sales Prod7-tion Sales Prod7-tion Sales

$%%'&%

(mt#

$%%'&%

(mt#

$%&%'&&

(mt#

$%&%'&&

(mt#

$%&&'&$

(R" in

c!*!e"#

$%&&'&$

(R" in c!*!e"#

Hi"a! Dii"i*n

Oct*e! ?0$32 $0$$ $0131 $?220 &$-21 &%2-%&

N*eme! ?32% $?%2 $32%3 $3$?% &&-&2 &2-$2

Deceme! ?3%01 ?&20? ?310 $1&1 &1-$? &3-1

Su'T*tal &&%3$ %11 2%3& 1%2 %&-1 2%3-$?

(ISSB)

Pa7e : $?


24/75

'NANC'AL PEROR&ANCE

Financial 8e!;*!mance *; a c*m8any )e8en)" u8*n the *8e!ati*nal 8e!;*!mance namely5

*8e!atin7 8e!;*!mance ma!7in"- The c*m8any em8l*y" 6*!l) cla"" techn*l*7ie" an)

manu;actu!in7 8!actice" 6ith m*)e!n mana7ement "tyle t* 8!*)uce it" 8!*)uct" at minimum

c*"t- The 7**) ;inancial !e"ult" a!e a )i!ect *utc*me *; the e


25/75

%LO5AL SCENAR'O

In $%%1 W*!l) 4!u)e Steel *ut8ut at 2 milli*n met!ic t*n" 6a" 0-3 m*!e than the 8!ei*u"

yea!-

4hina !emaine) the 6*!l)" la!7e"t 4!u)e Steel 8!*)uce! in $%%1 al"* ($$%-&$ milli*n met!ic

t*n"# ;*ll*6e) y >a8an (&&%-& milli*n met!ic t*n"# an) USA (&-?0 milli*n met!ic t*n"#- In)ia

*ccu8ie) the ei7hth 8*"iti*n (?&-31 milli*n met!ic t*n"#-

USA 6a" the la!7e"t im8*!te! *; "teel in $%%1 ;*ll*6e) y 4hina an) Ge!many-

>a8an 6a" the la!7e"t e


26/75

&AR"ET SCENAR'O

A;te! lie!aliCati*n5 the!e hae een n* "h*!ta7e" *; "teel mate!ial" in the c*unt!y-

A88a!ent c*n"um8ti*n *; ca!*n "teel inc!ea"e) ;!*m &2-12 milli*n t*ne" in &&'$ t*

?1-?3% milli*n t*ne" in $%&%'&&-

Steel in)u"t!y that 6a" 6itne""in7 a !ece""i*n ;*! "*me time ha" "ta7e) a tu!na!*un) "ince the

e7innin7 *; $%%3-

The e;;*!t" a!e ein7 ma)e t* **"t )eman)-

4hina ha" een an im8*!tant euly5 $%%-

Pa7e : $0


27/75

TA5LE 8, PRO$(CT'ON O P'% 'RON AN$ 'N'SHE$ CAR5ON STEEL

(in milli*n t*nne"#

Cate1ory :;; :;;>=;? :;;?=6; :;6;=66 :;66=6: @p

Pi7 I!*n ?-&3& &-$?% ?-302 2-$& -2?%

Fini"he) 4a!*n Steel ?1-?1 &$-3 $1-? ??-$ ?1-?2

&ain Prod7-ers Se-ondary Prod7-ers Total

Pi7 I!*n &&-%% (1-?# 2&-% (?-1# $-% ($-%#

S8*n7e I!*n ' $-$0 2-22

Fini"he) Steel &2?-%% (-0# &1-% (-# ?$-1 (3-$#

(S*u!ce+ >*int Plant 4*mmittee#

Fi7u!e" in !ac9et" in)icate inc!ea"e *e! la"t yea!-

Pa7e : $3


28/75

E*PORTS O 'RON AN$ STEEL

I!*n an) Steel a!e ;!eely e


29/75

TA5LE B, LAST < +EARS E*PORT O 'N'SHE$ CAR5ON STEEL 'S %'/EN

5ELO#!

La"t 3 yea! E


30/75

$(T'ES 4 LE/'ES ON 'RON 4 STEEL

C(STO& $(T'ES

Pea9 !ate *; 4u"t*m Duty ha" een !e)uce) )u!in7 la"t yea!" -In the Uni*n Bu)7et $%%1'%2

it ha" een ;u!the! !e)uce) t* $- Thi" ha" ;*!ce) )*me"tic in)u"t!y t* ec*me inte!nati*nally

c*m8etitie-

The cu"t*m )uty *n "ec*n)" an) )e;ectie "teel ha" al"* een !etaine) at 2%5 6hich 6*ul)

inc!ea"e the 7a8 et6een the 8!ime an) the )e;ectie cate7*!y an) ma9e the im8*!t *; "ec*n)"

an) )e;ectie" le"" att!actie-

4u"t*m Duty ha" een !e)uce) *n a 6i)e !an7e *; in8ut"5 6hich 6*ul) !in7 )*6n the c*"t*; 8!*)ucti*n ;*! the )*me"tic "teel in)u"t!y-

In the Uni*n Bu)7et $%%1'%2 the 4u"t*m" Duty *n Met 4*9e ha" een !ati*nali"e) at &%-

H*6ee!5 the "teel manu;actu!e!" hae een 7ien e


31/75

E*PEN$'T(RE ON ER( O JPC

Fun) 6a" a*li"he) *n $&-2-2

4ainet )eci)e) that 4*!8u" c*ul) e !ecycle) ;*! l*an" t* Main 8!*)uce!"

Inte!e"t *n l*an" t* Main P!*)uce!" e "et a"i)e ;*! 8!*m*ti*n *; RD

An Em8*6e!e) 4*mmittee ha" een !ecently "et u8 t* 7ui)e the RD e;;*!t in thi" "ect*!-

EGEAF Q Wa" a ley "ta!te) ;*! !eimu!"in7 the 8!ice )i;;e!ential c*"t *; in8ut" u"e) ;*!

en7inee!in7 e


32/75

THE %RO#TH PRO'LE

@i Steel

The lie!aliCati*n *; in)u"t!ial 8*licy an) *the! initiatie" ta9en y the G*e!nment hae 7iena )e;inite im8etu" ;*! ent!y5 8a!tici8ati*n an) 7!*6th *; the 8!iate "ect*! in the "teel in)u"t!y-

While the e


33/75

ANALYSIS OF STEEL INDUSTRY IN INDIA

In)ia 7*t int* "teel ma9in7 in the ea!ly $%th centu!y 6hen >RD Tata "et u8 the ;i!"t "teel mill in

the c*unt!y in &%3 in >am"he)8u!- Since then5 the "teel in)u"t!y ha" un)e!7*ne a l*t *; chan7e"

ut the TIS4O c*ntinue" t* e the la!7e"t 8!iate "teel ma9e! in the c*unt!y- Ti"c* an) SAIL

)*minate) the "teel in)u"t!y in the 3%" an) 1%"- With the 8!ice c*nt!*l !e7ime in 8lace5 the "teel

;i!m" c*ul) tu!n in a 8!*;it 6ith*ut any ma@*! e;;*!t- But the "ituati*n "**n chan7e) 6hen the

c*unt!y )eci)e) t* *8en it" )**!" t* ;*!ei7n ine"tment in &&- The 8!icin7 mechani"m *; the

>*int Plant 4*mmittee5 6hich ha) een *8e!atin7 ;!*m &025 6a" a*li"he) 6ith e;;ect ;!*m

>anua!y &$-

The ;ini"he) "teel 8!*)ucti*n in In)ia ha" 7!*6n ;!*m a me!e &-& milli*n t*ne" in && t* $?-1$

milli*n t*ne" in &1'- Du!in7 the ;i!"t t6* )eca)e" *; 8lanne) ec*n*mic )eel*8ment5 i-e-

&%'0% an) &0%'3% the ae!a7e annual 7!*6th !ate *; "teel 8!*)ucti*n e


34/75

CHARACTER'ST'CS O &AR"ET

T*)ay5 In)ia i" the &%th la!7e"t "teel 8!*)ucin7 c*unt!y in the 6*!l) 6ith ?-$ ma!9et "ha!e *;

7l*al ma!9et- The c*unt!y" t6* ma@*! "teel 8!*)uce!" Q SAIL an) TIS4O "tan) a" the &?th

an) th la!7e"t "teel 8!*)ucin7 c*m8anie" 7l*ally5 6ith SAIL" 8*"iti*n "li88in7 )u!in7 the

yea! 8*"iti*n *; &&th- Thi" "ect*! !e8!e"ent" a!*un) R"-%5 %%% c!*!e" *; ca8ital an) )i!ectly

8!*i)e" em8l*yment t* *e! la9h *; 8e*8le- The in)u"t!y c*m8!i"e" &? *; the t*tal

in)u"t!ial ca8ital ine"tment in the c*unt!y an) c*nt!iute" 1-$ *; the t*tal in)u"t!ial *ut8ut in

alue te!m" a" 6ell a" &%-$ *; the t*tal Ea8an an) 2$$ 97 in USA5 ?2% 97 in EU an) &$%% 97 in Sin7a8*!e-

Pa7e : ?2
http://www.essar.com/http://www.essar.com/


35/75

'&PORT 4 E*PORT O 'RON 4 STEEL

POL'C+ RA&E#OR"

The 7ene!al 8*licy an) 8!*ce)u!e" ;*! e


36/75

STA'NLESS STEEL 'N$(STR+ 'N 'N$'A HAS A 5R'%HT (T(RE

THE C(RRENT S'T(AT'ON 'N 'N$'AN STA'NLESS STEEL SECTOR

Stainle"" Steel 8!*)ucti*n in In)ia i" !a8i)ly 7!*6in7 ee!y yea!- T*)ay 3 8e!cent *; the en)u"e ma!9et *; "tainle"" "teel i" "till in .itchen "e7ment- N*6 *; the 7a" "t*e ma!9et u"e"

*nly "tainle"" "teel 6hich until the late 1%" 6a" u"in7 8ainte) ca!*n "teel *)ie" an) late!

nic9el'ch!*mium 8late) *ne"- In)ia ha" eme!7e) a" the la!7e"t 8!*)uce! *; $%% "e!ie" l*6 nic9el

"tainle"" "teel in the 6*!l)- Rail6ay" 6ill c*m8letely "6itch *e! t* manu;actu!e *; 8a""en7e!

c*ache" !eui!in7 & MT "tainle"" "teel 8e! c*ach in ne


37/75

the"e cylin)e!" hae a l*n7e! li;e an) ;inal hi7h "c!a8 alue- Deel*8mental e;;*!t" a!e *n an)

thi" 6ill ec*me a !eality in *u! c*unt!y "**n-

THE PROSPECTS OR STA'NLESS STEEL 'N$(STR+ 'N 'N$'A

The "tainle"" "teel in)u"t!y in In)ia ha" a !i7ht ;utu!e 6ith 3 *; the u"a7e c*min7 ;!*m

)*me"tic 9itchen "e7ment al*ne 6hich inclu)e" uten"il"- H*6ee! the u"e in in)u"t!ial an) *the!

"e7ment" i" "till e!y l*6 6hich 6*ul) inc!ea"e in the c*min7 yea!"

THE S(PPORT STA'NLESS STEEL 'N$(STR+ E*PECT RO& THC POL'C+

&A"ERS

We "t!*n7ly ;eel that the 7*t- "h*ul) ley a))iti*nal cu"t*m" )uty)um8in7 )uty ;*! "ec*n)

an) )e;ectie "tainle"" "teel 8!*)uct" (4*l) R*lle) H*t R*lle)# t* ;ace thi" th!eat- Al"* "ince

the u"e *; "uch 8!*)uct" i" inte!nati*nally n*t acce8te)5 im8*!t *; "ec*n)" an) )e;ectie

"tainle"" "teel "h*ul) e !em*e) ;!*m the OGL li"t- Othe! n*n'ta!i;; mea"u!e" c*ul) e "ettin7

u8 a minimum ;l**! 8!ice ;*! the im8*!t *; "ec*n)" an) )e;ectie mate!ial- The"e "te8" 6*ul)

7* a l*n7 6ay in 8!*m*tin7 healthy c*m8etiti*n am*n7 )*me"tic "tainle"" "teel 8!*)uce!"-

THE STA'NLESS STEEL 'N$(STR+ 'NCREASE THE'R E*PORTS

Stainle"" Steel In)u"t!y in In)ia can inc!ea"e e


38/75

O5JECT'/E O ST($+

Pa7e : ?1


39/75

O5JECT'/E O THE ST($+

6! Thi" "tu)y hi7hli7ht" the ein)al St!i8" Limite) in In)ia-

:! Thi" "tu)y may hel8 >in)al St!i8" Limite) in i)enti;yin7 ne6 ma!9et"-

8! Thi" "tu)y 6*ul) 8!e"ent the "t!ate7ic alliance" that >in)al St!i8" limite) can ;*!m t*

!e)uce the !i"9 in the ma!9et-

B! T* i)enti;y h*6 >in)al St!i8" Limite) can im8!*e it" e


40/75

S-ope of st7dy

Pa7e : 2%


41/75

>in)al St!i8" Limite) i" the la!7e"t inte7!ate) 8!*)uce! *; "tainle"" "teel in In)ia- It i" Fla7"hi8

4*m8any *; >in)al G!*u8 "et u8 in &3% un)e! the i"i*na!y *; M!-O-P->in)al- >in)al

O!7aniCati*n i" !an9e) ;*u!th am*n7"t the t*8 In)ian Bu"ine"" h*u"e"-

The c*m8any initiate" )eel*8in7 ne6 ma!9et ;*! it" "tainle"" "teel 8!*)uct" a!*un) ;*u! t* ;ie

yea!" ac9 an) ha" een ale t* achiee c*m8*un)e) ae!a7e 7!*6th- >in)al i" the lea)e! in

)*me"tic ma!9et *; "tainle"" "teel an) it i" t!yin7 t* ec*me a ma@*! 8laye! in inte!nati*nal

ma!9et- With a ma!9et "ha!e *; % in In)ia5 it al"* e


42/75

L'TERAT(RE RE/'E#

Pa7e : 2$


43/75

L'TERAT(RE RE/'E#

All ty8e" *; "teel 8!*)uct"5 6ill e !eui!e) t* "u88*!t the *n7*in7 in)u"t!ial 7!*6th in the

c*unt!y- Becau"e the!e i" a little bit of steel in everybodys life "ta!tin7 ;!*m 8in t*

c*n"t!ucti*n5 aut*m*ile5 !ail6ay" an) en7inee!in7- In "h*!t5 8!*m*ti*n *; "teel u"a7e t*)ay

ha" 7aine) "* much *; im8*!tance *th at nati*nal an) inte!nati*nal leel"- But *ne nee)" t*

e e!y "electie 6ell in a)ance t*)ay in )eci)in7 the 8!*)uct mi< that "h*ul) e ale t*

meet u"e!" )eman) in )*me"tic inte!nati*nal ma!9et-

Succe"";ul *8e!ati*n *; hi7hly "*8hi"ticate) i!*n an) "teel in)u"t!y )e8en)" t* a 7!eat e


44/75

&AJOR $E&AN$ $R'/ERS OR STEEL 'N$(STR+ 'N 'N$'A

Hi7he! in;!a"t!uctu!e "8en)in7 ' It i" an unue"ti*nale ;act that the in;!a"t!uctu!e "ituati*n in

In)ia i" 8**!- I; the In)ian ec*n*my ha" t* maintain it" 7!*6th !ate"5 the

in;!a"t!uctu!e "ituati*n ha" )e;initely 7*t t* im8!*e- S8en)in7 *n in;!a"t!uctu!e 6ill

)e;initely lea) t* a hi7he! )eman) ;*! "teel-

Hi7he! "tan)a!) *; liin7 Q The "tan)a!) *; liin7 i" e


45/75

P'PES: The"e inclu)e "eamle"" 8i8e" an) 6el)e) 8i8e"-

Anthony P D'osta !"##$%Stainle"" "teel i" the 7ene!ic name ;*! a nume! *; )i;;e!ent "teel"

u"e) 8!ima!ily ;*! thei! !e"i"tance t* c*!!*"i*n- The *ne 9ey element they all "ha!e i" a ce!tain

minimum 8e!centa7e (y ma""# *; ch!*mium+ &%-- Alth*u7h *the! element"5 8a!ticula!ly

nic9el an) m*ly)enum5 a!e a))e) t* im8!*e c*!!*"i*n !e"i"tance5 ch!*mium i" al6ay" the

)eci)in7 ;act*!- The a"t ma@*!ity *; "teel 8!*)uce) in the 6*!l) i" ca!*n an) all*y "teel5 6ith

the m*!e e


46/75

Natu!e an) Inten"ity *; "t!e""e" a!e )i;;e!ent ;*! )i;;e!ent a!ea" *; the e""el an) C*nin7 y

8!*)uct uality an) linin7 thic9ne"" i" e""ential t* a!!ie at a alance) 6ea!-

T+PE 4 %RA$ES O STA'NLESS STEEL

The!e a!e a"ically th!ee main ty8e" *; Stainle"" Steel ' Ma!ten"itic5 Fe!!itic Au"tenitic-

The &artensiti- steelsa!e ma7netic c*ntainin7 ty8ically &$ ch!*mium an) m*)e!ate ca!*n

c*ntent- The"e ty8e" *; "teel i" ha!)en ale y uenchin7 an) tem8e!in7 li9e 8lain ca!*n "teel

an) ;in) thei! main a88licati*n in cutle!y manu;actu!e5 ae!*"8ace an) 7ene!al en7inee!in7-

The erriti- steelsa!e ma7netic an) hae l*6 ca!*n c*ntent an) c*ntain ch!*mium a" the

main element5 ty8ically at the &? an) &3 leel"-

The A7steniti- steelsa!e n*n'ma7netic an) in a))iti*n t* ch!*mium5 ty8ically at &1 8e!cent5

they c*ntain nic9el5 6hich inc!ea"e" thei! c*!!*"i*n !e"i"tance5 an) a!e the m*"t 6i)ely u"e)

7!*u8 *; Stainle"" Steel"-

A8a!t ;!*m the"e the *the! 7!a)e" *; "tainle"" "teel inclu)e 8!eci8itati*n ha!)enin75 )u8le< an)

hi7hly all*ye) 7!a)e" c*me ;!*m *l) !emelte) "tainle"" "teel "c!a85 the!ey c*m8letin7 the ;ullli;e cycle-

Acc*!)in7 t* Dr. A.S. Firo5 The 8!ima!y "teel in)u"t!y i" ein7 8ill*!ie) the"e )ay" ;*!

8!*;itee!in7 y all "*!t" *; 8e*8le J i7n*!ant 8*litician"5 8u!lin) u!eauc!at"5 "el;'"e!in7

!e!*lle!" an) u"e!" 6h* cann*t 8a"" *n the a))iti*nal c*"t" J ;*! cha!7in7 hi7h 8!ice"- What

the"e 6*!thie" "eem t* c*neniently ;*!7et i" that the cu!!ent 8ha"e *; hi7h "teel 8!ice" i" @u"t

a*ut $ yea!" *l) an) 6a" 8!ece)e) y a ;ie yea! cycle *; !*c9 *tt*m 8!ice"V

The 7ene!al 8*licy an) 8!*ce)u!e" ;*! e


47/75

With the lie!aliCati*n *; In)ia" t!a)e 8*licy an) c*mmencement *; the e


48/75

RESEARCH &ETHO$OLO%+

Pa7e : 21


49/75

RESEARCH &ETHO$OLO%+

$ES'%N O THE ST($+

Thi" "tu)y i" )e"c!i8tie in natu!e- De"c!i8tie !e"ea!ch i" u"e) 6hen the *@ectie i" t* 8!*i)e

a "y"tematic )e"c!i8ti*n that i" a" ;actual an) accu!ate a" 8*""ile- Thu" thi" 6*ul) e ca!!ie)

*ut t* ;in) the e


50/75

SECON$ STA%E

The ;inal "ta7e inclu)e) '+

Analy"i" *; the )ata c*llecte) 5 an)

The Re8*!t 6!itin7

L'&'TAT'ON O THE ST($+

The "tu)y ha" the ;*ll*6in7 limitati*n"+'

The "tu)y !elie" *n "ec*n)a!y )ata 6hich ha" it" *6n limitati*n"-

The "tu)y 8e!tain" *nly t* >in)al St!i8" Limite) an) hence the "tu)y )*e" n*t ta9e the

in)u"t!y a" a 6h*le-

The "tu)y i" all*tte) *nly t6* m*nth" an) hence it ha" time c*n"t!aint"-

5ENE'TS O THE ST($+

Thi" "tu)y 6ill hel8 Ce!* )*6n *n ce!tain ;act*!" in the *!7aniCati*n an) e


51/75

$ATA ANAL+S'S AN$

'NTERPRETAT'ON

Pa7e : &


52/75

&- Ein)al Steel in In)ian ma!9et i" 0% an) in F*!ei7n ma!9et 2%

$- Pe!centa7e *; y*un7 an) *l) em8l*yee-

Pa7e : $


53/75

Ol) ?

,*un7 0

Young

65%

Old

35%

Young

Old

Inte!8!etati*n+

The!e a!e 0 y*un7 an) ? *l) em8l*yee in the c*m8any-

Pa7e : ?


54/75

?- Pe!centa7e *; P!*)uct the c*m8any e


55/75

2- Pe!centa7e *; main e


56/75

- Im8*!tant ;act*!" !eui!e ;*! e


57/75

0- E;;ectie c*n"t!aint" in the 8!*ce"" *; "h*88in7 inte!nati*nal channel t* ;it *e!all

c*m8any *@ectie-

4u"t*me!" 2%

P!*)uct" ?%

Inte!me)iate" $%

Eni!*nment &%

0%

5%

10%

15%

0%

5%

30%

35%

40%

(ustomers

&roduct

Intermediates

En)ironment

'nterpretation,

Acc*!)in7 t* the c*m8any the m*"t e;;ectie c*n"t!aint in the 8!*ce"" t* ;it *e!all c*m8any

*@ectie i" cu"t*me!"-

3- 4*m8etit*!" *; c*m8any in ;*!ei7n ma!9et-

Pa7e : 3


58/75

>in)al Steel 2%

TATA Steel ?%

SAIL $

Othe!"

0%

5%

10%

15%

0%

5%

30%

35%

40%

*indal steel

+"+" !teel

!"I,

Ot#ers

'NTERPRETAT'ON,

Acc*!)in7 t* the c*m8any the e!y cl*"e c*m8etit*! in ;*!ei7n ma!9et i" TATA Steel-

1- In;luencin7 ;act*! in 8!e8a!in7 a u)7et *! 8lan-

Pa7e : 1


59/75

Ma!9et 8*tential 2%

4*m8etiti*n ?%

Su"titute P!*)uct $%

Othe!" &%

0%

5%

10%

15%

0%

5%

30%

35%

40%

-aret &otential

(ompetition

!u'stitute &roduct

Ot#ers

'NTERPRETAT'ON,

Acc*!)in7 t* c*m8any the m*"t in;luential ;act*! ;*! 8!e8a!in7 a u)7et *! 8lan i" Ma!9et

P*tential-

Pa7e :


60/75

'N$'N%S

Pa7e : 0%


61/75

'N$'N%S

With the c*m8leti*n *; thi" "tu)y I am ale t* 9n*6 a!i*u" a"8ect" *; >SL an) al"* 7aine)

hu7e 9n*6le)7e a*ut "tainle"" "teel an) it" ma!9et "ituati*n- Thi" !e"ea!ch enale) me t* 7ain

the ;*ll*6in7 ;in)in7"+

>SL5 *ne *; the t*8 *!7aniCati*n" in In)ia5 i" a cele!ity in the 6*!l) *; u"ine""-

>SL5 e!y cl*"e c*m8etit*! in ;*!ei7n ma!9et i" TATA Steel-

>SL m*"t in;luential ;act*! ;*! 8!e8a!in7 a u)7et *! 8lan i" Ma!9et P*tential-

>SL m*"t im8*!tant ;act*! ;*! eSL ha" 6*n an *!)e! 6*!th USK0%mn- T* "u88ly %5%%% t*n" *; "teel

t* 4hina *e! a 8e!i*) *; *ne yea!-

The ESL m*"t e;;ectie c*n"t!aint" in the 8!*ce"" *; "h*88in7 inte!nati*nal channel t*

;it *e!all c*m8any *@ectie i" cu"t*me!"-

Pa7e : 0&


62/75

RECO&&EN$AT'ON

AN$

S(%%EST'ON

Pa7e : 0$


63/75

RECO&&EN$AT'ON

A;te! "tu)yin7 the ma!9et "cena!i* *; "tainle"" "teel in In)ia an) 4hina5 6e 6*ul) li9e t*

!ec*mmen) the ;*ll*6in7+

The 8!*)ucti*n *; "tainle"" "teel ha" t* e !e7ula!ly u8)ate) 6ith ne6 techn*l*7y-

The "tainle"" "teel in)u"t!y can hel8 in c!eatin7 m*!e )eman) ;*! "tainle"" "teel y

)i"c*e!in7 it" ne6 u"e"-

Hi7h e;;iciency in minin7 an) t!an"8*!tati*n *; "tainle"" "teel ha" t* e maintaine)-

Deel*8ment *; l*6 nic9el c*ntent" 8!*)uct" "h*ul) e 7ien m*!e 8!i*!ity-

The In)ian ma!9et *; "tainle"" "teel "h*ul) un)e!"tan) the )eman) )!ie!" an) e


64/75

CONCL(S'ONS

The e


65/75

)eman) ;!*m 4hina thi" yea!5 the "teel in)u"t!y i" "till 6*!!ie) a*ut the 8*""iility *; a

"l*6)*6n in 8u!cha"e" y 4hina y $%%'%- Thi" c*ul) *ccu! *n acc*unt *; t6* !ea"*n"+

The in;!a"t!uctu!e )eel*8ment 6*!9 !elate) t* the $%%1 Olym8ic" may "ta!t "l*6in7 y that

yea!5 an) the c*min7 *n "t!eam *; a))iti*nal "teel 8!*)ucin7 ca8acitie" in that c*unt!y-

In)ia" e


66/75

G*e!nment"5 etc- cau"e the 7**)" t* ec*me unc*m8etitie 8!ice) y the time they !each

the 8*!t"- What can e a i77e! in)ictment *; the c*n)iti*n" than the ac9n*6le)7e) c!a;t hat

it c*"t" th!ee time" a" much t* t!an"8*!t hal;'6ay ac!*"" the 7l*e-

3(EST'ONNA'RE

Pa7e : 00


67/75

3(EST'ONNA'RE

Re"8*n)ent Name+'

Re"8*n)ent >* Title+'

4*m8any Name+'

4ity+'

Ph*ne nume!+'

Fa< nume!+'

Email+'

I" the 6el)e) "tainle"" "teel 8!e""u!e 8i8e e


68/75

()#Othe! 8lea"e "8eci;y+

3:, #hat is the extent of forei1n o.nership of yo7r -ompany)

(a#N* ;*!ei7n *6ne!"hi8

(#F*!ei7n 8a!tne!("# hae le"" than *! eual t* % *6ne!"hi8

(c#F*!ei7n 8a!tne!("# hae m*!e than % *6ne!"hi8

38, Ho. lon1 has yo7r 7siness een in operation)

(a#Le"" than $% yea!"

(#M*!e than $% yea!"

3B, Ho. many people other than yo7rself does yo7r 7siness employee)

(a#% (n* em8l*yee" *the! than my"el;#

(#&'&%% (in a))iti*n t* my"el;#

(c#&%&'$%%

()#$%&'%&

(e#%& *! m*!e

3D, #hat is yo7r ann7al t7rno2er of Jindals)

(a#Le"" than 6;; &illion (SF

(#M*!e than 6;; &illion (SF

39, #hi-h statement est des-ries the le2el of exportin1 a-ti2ity for 0indal steels)

(a#% *! m*!e *; 8!*)uct("# a!e e


69/75

3!'n ho. many -o7ntries Jindal exports their Steel)

(a#&'

(#0'&%

(c#&&'&

()#&0'$%

3!;?! #hi-h is the important fa-tor re7ire for export marIetin1)

a- An un)e!"tan)in7 *; the ta!7et ma!9et eni!*nment

- P!*)uct )e"i7n )eci"i*n

c- P!icin7 )eci"i*n"

)- Di"t!iuti*n an) channel )eci"i*n

3!6;! #hi-h is the most -riti-al phase of sele-tion of marIets in export 7siness)

a! Ma!9et 8*tential - Ma!9et acce"" c*n"i)e!ati*n ;*! im8*!te!"

c- Shi88in7 c*"t )- P!*)uct ;it

366! $oes distri7tion -hannel in marIet aro7nd the .orld amon1 the most hi1hly

differentiate aspe-ts of marIetin1 system)

Pa7e : 0


70/75

a- ,e" - N* c- 4ant "ay

36:! #hi-h -onstraints is more effe-ti2e in the pro-ess of shoppin1 international -hannel

to fit o2erall -ompany o0e-ti2es)

a- 4u"t*me!" - P!*)uct"

c- Inte!me)iate" )- The eni!*nment"

3!68! #hi-h prod7-t -hara-teristi-s most infl7en-e on -hannel desi1n and strate1y)

a- De7!ee *; "tan)a!)iCati*n - Pe!i"h aility

c- Se!ice" !eui!ement )- Unit 8!ice

3!6B! $oes an effe-ti2e pri-in1 strate1y for international marIets is one in .hi-h

-ompetition and -ost ha2e infl7en-ed the pri-in1 de-ision)

a- ,e" - N* c- 4ant "ay

3!6D! $oes pri-in1 de-isions a -riti-al element of the marIetin1 mix)

a- ,e" - N* c- 4ant "ay

3!69! #hi-h is the most infl7en-in1 fa-tors in preparin1 a 7d1et or plan)

a- Ma!9et 8*tential - 4*m8etiti*n

c- Im8act *; "u"titute 8!*)uct" )- P!*ce""

Pa7e : 3%


71/75

3!:6! #hi-h is the most attra-ti2e de-ision as the appropriate method of payment for a

1i2en international sale)

a- Lette! *; c!e)it - D*cumentati*n c*llecti*n

c- 4a"h in a)ance )- Sale" *n *8en acc*unt

3!::! $oes the effe-t of 1loal -ompetition has een hi1hly enefi-ial to -ons7mers aro7nd

the .orld)

a- ,e" - N* c- 4ant "ay

Pa7e : 3&


72/75

5'5L'O%RAPH+

Pa7e : 3$


73/75

&ibliora(hy

>in)al Steel Lt)- ' Annual Re8*!t $%&&5 $%&$

R Amai" 5 Re;!act*!ie" ;*! the Steel In)u"t!y5 S8!in7e!5 G**7le B**9" Pa!tne!

P!*7!amW*!l) Steel Stati"tic" M*nthly

Gale5 W-.-- (Iron $ Steel+ M**!lan) Puli"hin7 4*-

>ame" R- Ba!!ett5 William /- F*"te! an) the T!a7e)y *; --- Bu"ine"" an) Bi*7!a8hy+ The

Steel In)u"t!y in the T6entieth 4entu!y5 ---

William A- >*hn"*n ($%&%#5 The Steel In)u"t!y *; In)ia- Ha!a!) e)iti*n n;" U.

B!iti"h

Pete! M Fi"h ($%& Inte!nati*nal Steel T!a)e W**)hea) Puli"hin7

D*nal) B Wa7ne!5 I!*n an) Steel in Ancient 4hina5 B!ill Aca)emic Puli"he!"

4hina Bu"ine""5 May $%&%5 N* $%&&

W*!l) Steel Dynamic"5 May $%&%5 Au7 $%&&5 >an $%&$

Stainle"" Steel Reie65 Ma! $%&&5 >uly $%&&

I!*n an) Steel Reie65 A8!il $%&&

4IA ' 6*!l) ;act **9 $%&&

ISSB i" a 8uli"he! *; "teel in;*!mati*n an) "tati"tic" an) i" n*t a "teel t!a)e-

Pa7e : 3?
http://www.google.com/url?q=http://www.springeronline.comhttp://print.google.co.in/intl/en/googlebooks/publisher.htmlhttp://print.google.co.in/intl/en/googlebooks/publisher.htmlhttp://www.google.com/url?q=http://www.woodhead-publishing.comhttp://www.google.com/url?q=http://www.brill.nlhttp://www.google.com/url?q=http://www.springeronline.comhttp://print.google.co.in/intl/en/googlebooks/publisher.htmlhttp://print.google.co.in/intl/en/googlebooks/publisher.htmlhttp://www.google.com/url?q=http://www.woodhead-publishing.comhttp://www.google.com/url?q=http://www.brill.nl


74/75

Lin9" 6e u"e) a!e a" ;*ll*6"+

A""*cham

...!0indalstainless!-om

...!indiainfoline!-om

...!shan1hai=ed!-om

...!o7toI7mp7!-om

...!international-hamerof-ommer-e!or1

...!tradeportalofindia!-om

Pa7e : 32
http://www.jindalstainless.com/http://www.indiainfoline.com/http://www.shanghai-ed.com/http://www.outokumpu.com/http://www.internationalchamberofcommerce.org/http://www.tradeportalofindia.com/http://www.tradeportalofindia.com/http://www.jindalstainless.com/http://www.indiainfoline.com/http://www.shanghai-ed.com/http://www.outokumpu.com/http://www.internationalchamberofcommerce.org/http://www.tradeportalofindia.com/


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the export potential of stainless steel of jindal strips limited

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