the fab 5 promotion tips for incentive programs
TRANSCRIPT
Mike May
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The Fab 5: Communication Tips for Winning Incentive Program Participation!
• Compelling • Succinct• Immediate• Rhythmic• Synchronized
THE FAB
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COMPELLING
Compelling Designs
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Compelling Designs
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Compelling Designs
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Integrated Theming
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Packaging that Packs a Punch
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Buzz Worthy
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SUCCINCT
The Lost Ark
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Summer Sizzle
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Job Training Aids
Job Training Aids
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IMMEDIATE
Short Term Incentives
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Daily Contests
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JOB AID
Spot Awards
Scratch & Win
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RHYTHMIC
200 emails / day10% read rates2% click thru .4% connection
Challenge
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Spaced Repetition”…with any considerable number of repetitions a suitable distribution of them over a space of time is decidedly more advantageous than the massing of them at a single time”
- Ebbinghaus, H.
Rhythmic
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Throughout the year
• Definitive start and end dates
• Optimal campaign duration:
2 months
During the campaign
• Capture attention in short
intervals
• Example: Blitz week at start
of each month during
campaign
Rhythmic
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SYNCHRONIZED
Promo Item #1
Promo Item #2 Posters Job Aids Collateral
Promo Item #3
Chaos!
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AssembledIncoming Deliveries
Ship Out
Centralized & Staged
Promo Item #2
Job Aids
Posters
Promo Item #3
Collateral
Promo Item #1
11:00AM CST
9:00AM PACT
12:00PM EST
Deliveries, announcements, events – all happen at the same time
March 5TH
March
Synchronized
Avoid this…
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123
Do Not OpenUntil 11/5/12
…by Planning Ahead
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TIP 5.5 | SOMETHING EXTRA
GAMIFICATION
Learning
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Compelling
Succinct
ImmediateRhythmic
Synchronized
Wrap Up
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Mike May | Spear One | [email protected] | 972.661.6000