the facebook formula for funeral homes and cemeteries - iccfa university
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Learn how your funeral home or cemetery can go viral using Facebook!TRANSCRIPT
The Facebook Formula
Secrets for taking your funeral businessviral on Facebook
Zachary GarbowCo-founder, Funeral Innovations
http://facebook.com/funeralinnovations
~ Baby~ About Facebook~ Goals on Facebook~ Getting engagement~ Analytics & Rankings~ Ads~ Workshop~ Free tool for success!~ Questions
Lesson Plan
Boulder, CO
100+ United States Patents
Web Solutions to Grow Your Funeral Home
new! FI Copilots
1. Social Media Copilot2. Reputation Copilot3. Monuments Copilot
EvolveYourMarketing
600 million
700 million
900 million
1 Billion
Viral sales & education
Getting Comfortable
with Facebook Pages
Admin Roles
Becoming a Fan (from Facebook)
Viral Distribution
?
Answer = EdgeRank
1. EdgeRank - Affinity
Enhance Your Engagement
2. EdgeRank - Weight
Find Balance
Your Busines
s
Your Industry
Your Fans
Rule of Thirds
3. EdgeRank – Time Decay
Time
Rece
ncy
Sco
re
Post Often
Your Content Goals
Brand Awareness
Education Education
Community Outreach
Reputation Management
Lead Generation
Market Differentiation
Funeral FacebookCase Studies
Responding to Negative Feedback
1. Act Fast2. Apologize3. Don’t Delete4. Take it Private5. Be Appreciative
Analyze YourResults
Facebook Insights
Facebook Power Rankings
FREE! http://funeralinnovations.com/power-rankings/
Sponsored Stories & Ads
Content Workshop
Social Elite Study Groupwww.funeralinnovations.com/facebook-study-group
1.Why Facebook?
2.How Facebook Pages Work
3.EdgeRank Formula
4.Maximize EdgeRank
5.New Graph Search
6.Negative Feedback
7.Analytics
8.Finding Great Content
http://facebook.com/funeralinnovations
http://funeralinnovations.com/social
Questions & Answers