THE FALL OF CONNECTIONTHE RISE OF CONTENT

Winning the Social Media Game

Presented by yuswohady07042010

WHY WHATHOW

T H E C O N T E N T S

TRANSFORM?

THE DESTINATION?

TO WIN?

WHYTRANSFORM?

MY TWEET, THIS MORNING

follow me @yuswohady

"It is not the strongest that will survive, nor is it the most intelligent;

but the one most adaptive to change"

- Charles Darwin in Origin of the Species

THE END OF

PRICE WAR

Telecom Industry (Communication)

main framesdesk top computing

PC-LANPC-WAN

Intranet/Internet

electronicpublishing andentertainment

Computer Industry (Computer)

Media Industry (Content)

Wireline

mobility

Wireless/Cellular

PSTNISDN

PC/Servers

3G/Wireless Internet

Carrier class

xDSL

TREND OF TELECOM CONVERGENCE... Forces from computer and media industries

WirelessWireless

Mo

bile

Mo

bile F

ixedF

ixed

BroadcastBroadcast

Voice

Data

Voice

Data

Convergence to services

and contents

Convergence to services

and contents

TREND OF TELECOM CONVERGENCE

TV

Cable modem/setup box

ADSL

M-Taiwan

PC/WLAN

Celluar/Wifi handsets

Contents

3G

... It bring convergence to services and contents

From mobile to wireless

From fixed to wireless

From analog to digital

Mobile evolution from 2G to 3G

Source: 2006 Capgemini

Mobile TV & Video

Mobile Music & Ring Tones

Mobile E-Mail &

Messaging

Already in 2004 UK ringtone sales reached €174m,

216% more than the €80m spent on CD singles. 3,75 million UK customers now

buy over one million audio tracks and music videos per month

Samsung presented 10 mega pixel cameraphone

in March 2006 (SCH-B600)France Telecom targets

EUR 400 million by 2008 purely from content services

RIM’s BlackBerry is increasingly challenged by new market entrants: Microsoft, Nokia,

Motorola, etc.

Six months after launch, 50% of Orange France’s 3G users were

watching TV on their mobile

“Trendsetter” iPod goes mobile:Apple plans launch of iPhone

VAS REVOLUTION... Example in mobile consumer market

Source: Credit Suisse First Boston, “European mobile data trends”, April 2005; Capgemini TME Strategy Lab analysis.

SMS

Email

Video

m-Commerce

MMS PTTInformationGames

Internet WAP

Music

IM

Gambling

Ringtone

Graphics

-0,2

0,0

0,2

0,4

0,6

0,8

1,0

1,2

1,4

1,6

-40% -20% 0% 20% 40% 60% 80% 100% 120% 140% 160%

Mon

thly

ARP

U (2

009)

(€)

Possible Winners

Potential Stars

Also Ran's

Compound Annual Growth Rate % (2004-2009)

Bubble size correlates to 2009 data revenues

• Market Potential of Consumer Data Services in Western Europe

MOBILE EMAIL & VIDEO ARE THE MOST PROMISING

TRANSFORM!!!INDOSAT

MUST BEA CONTENT COMPANY

LEARN FROM

TELKOM

TRANSFORM!!!

THE WORLDIN

YOUR

HAND

T TELECOMI INFORMATIONM MEDIAE EDUTAINMENT

BROADENING THE POND!!!

LEARN FROM

APPLE

WHATTHE DESTINATION?

THE 7 MASS MEDIA

#1 Print (1500): Advertising, Subscriptionbooks, pamphlets, newspapers, music scores, magazines

#2 Recordings (1900): Soundvinyl, tape, CD, DVD: music, software, videogames, movies

#3 Cinema (1910): Multimedia, Pay per Viewsilent, b/w sound, color, cinemascope: newsreels, movies

#4 Radio (1920): Streaming, LicenseAM, FM, stereo, digital: news, music, sports, drama

#5 TV (1950): (no innovation!)b/w, color, cable/satellite, digital: news, drama, soaps, reality

#6 Internet (1995): interactive & searchnarrowband, broadband: email, search, browsing, downloading

#7 Mobile (2000): pers./always-on/carried/payment2G SMS, WAP, 2.5G, 3G: messaging, browsing

THE 7th MASS MEDIA: MOBILE

Can do everything the previous SIX media can do, including interactivity & search of internet

Personal, permanently-connected, always carried, built-in payment channel; present at

point of creative impulse; accurate audience

MOBILE CONTENT SUPPLY MODEL

CustomersBusiness/Home

Network Operator Subscription

Content Providersand Publishers

Service Portal

Ringtones, Games, Video Clips,Music, TV, Alerts etc..

HandsetManufacturers

Dealers

RegulatorsEC, ComReg, RegTel

MOBILE CONTENT SUPPLY MODEL

CustomersBusiness/Home

Network OperatorVodafone, O2, Meteor, 3

Subscription

Content Providersand Publishers

Sky TV, Setanta, Disney, EAGames, CNN, eBookers, AIB

etc..

Service PortalVodafone Live, i-mode,

Meteor Stuff, 3

HandsetManufacturers

Nokia, Sony Ericsson,Motorola, Samsung,

NEC, LG, Sagem etc..

DealersCarphone

Warehouseetc..

RegulatorsEC, ComReg, RegTel

Push to talk

Call Management Services

Video telephony

Instant Messaging

Location-based ServicesMobile Commerce

(Shopping, reservation, news , job hunting, money transfer, mobile brokerage)

Mobile TV Mobile Advertising

THE RISE OF VAS

THE WORLD IN YOUR HAND

SMSMMS

IM

Broadband Internet

Email

TelevisionHigh quality

audio

BankingBill payment

Shopping

GamingGPS

MOBILE SERVICES: TRANSPORTATION

i-MODE MOBILE SERVICES: TICKETING

i-MODE MOBILE SERVICES: SHOPPING

i-MODE MOBILE SERVICES: KEY/ID

CONVERGED SCENARIO

HOWTO WIN?

CUSTOMER BECOMES

SOCIALEVERYTHING BECOMES SOCIAL

CUSTOMER BECOMES SOCIAL

1 to Many Many to Many

COMPANY ASBROADCASTER

COMPANY ASCONNECTOR

VERTICAL HORIZONTAL

MARKETING BECOMES SOCIAL

THE RISE OF COMMUNITY

WHEN YOUR CUSTOMERS ARE COMMUNITY; YOU BECOME MEDIA COMPANY; THAT DELIVER RELEVANT CONTENT TO THEM

EC = MC

We Become Media

“EVERY COMPANY IS MEDIA COMPANY”Tom Foremsky

• The more CONTENT you have the more MEMBERS you will get.

• The more MEMBERS you have the more CONTENT you will get.

• The better you match CONTENT and MEMBERS to MEMBER PROFILES the more MEMBERS and CONTENT you will get.

EC = MC

SALES =

CONTENT +

ENGAGEMENT

Solis, B. (August 5, 2008). Introducing the conversation prism. Retrieved from http://www.briansolis.com/2008/08/introducing-conversation-prism/.

ABOVE THE LINE

BELOW THE LINE

SOCIAL MEDIA LINE

VERT

ICAL

HORIZONTAL

IMC 2.0

LET’S TALK

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