The Fan Page Funnel Report I’m Brian. You might know who I am at this point, you might not. Not sure, but that doesn’t really matter. What matters to you at this point is what I have done, and how it can help you. I have been using Facebook to attract and convert paying customers for a long time. A really long time. And what I am about to share with you is exactly how I do that. This report will cover the exact sales funnel I use to attract interested potential buyers, and turn them into paying customers. While others have thrown around words like “expert” (or the always cringe­worthy “guru”) to describe what I do, I can assure you that I am neither. The truth is a whole lot simpler than that: I work really, really hard. I've spent every waking moment of the past few years experimenting, tweaking, studying, testing, and perfecting the process of connecting with interested potential buyers on Facebook, and then turning them into paying customers. Since late 2009, I have used Facebook to attract over 260,000 email subscribers, create over 34,000 customers, and generate well over $8,000,000 in revenue. But please understand, I'm not bragging. I’m not trying to impress you, and I could care less what you think of those numbers. What I am trying to tell you is, I've created real results. And I know that this little report you are reading can help you do the same. Facebook is the world's most popular website. With hundreds of millions of active users, your target market is spending time on Facebook, I guarantee it. There is a simple, repeatable method for grabbing a potential buyer’s attention, building a relationship with them, and then converting them into a paying customer straight from Facebook.

And that’s what I am going to show you. But before we really get into the “How?” and “What?” of this whole thing, let me first lay down some ground rules…

My Promise & Some Ground Rules Ok, first my promise to you… I promise that everything you hear, read, or watch from me is 100% the truth. I will only ever speak from my own real­world experience. Anyone who has never had their own success, but tries to teach others to succeed, is a liar. And I hate liars. You are here because you are genuinely looking for an edge. Whether you are just starting out, or have a well­established business on your hands, you are looking for a new advantage. This report will help you. Believe it or not, this short little report contains everything you need. And that is not a joke, I really am going to give you a full look “behind the curtain” at everything I do for my businesses, and the businesses of my clients. And if you’re sharp (and ready to work your butt off), you can take this report, copy everything I do, and be good to go. Now, I don’t just sell short little reports that cost about as much as a fast food meal. I have other products, trainings, courses, and even software that I also offer. And if you finish this report and have additional needs, you should look into other things I offer... But if you’re like me, this report is the last thing you will ever need. All that is left for you to do is think creatively, apply these principles to what you are doing, and work really, really hard. You see I can already hear the voices of some whiners out there. A small group of people will read this report and say, “Well how I am supposed to do any of this? I got the report and now what? I’m stuck.” And as much as I don’t enjoy writing these words, the truth is that those people will never succeed.

It is my genuine hope that you succeed. Nothing would make me happier than to receive an email from you in a few short weeks explaining how you are growing because of what I share with you in this report. But there is simply nothing I can do for those individuals who will read this report and completely miss the point. Which brings us to my first ground rule… Rule #1: You must read this entire report, twice. Really, I should make it 3­5 times, but I’m not your boss (or your dad). The point here is, if you don’t read this entire report, and I mean really read every single word, more than once, then I can’t help you. And that would really bum me out. I’m opening up some very private things in here. And to be blunt, I’m not making very much money on this thing either. Which is fine, the price is my decision and I’m fine with that. But if you can’t read this entire report, word for word, more than one time, then you won’t have a prayer as a business owner. If someone can’t invest the time to read this little report, how can I trust that they are ready to put in the time, effort, creativity, and thought required to put this into action? It wouldn’t matter if this report contained step­by­step directions to a buried stockpile of gold bars in their own backyard and a shovel, someone who can’t read and dissect what I am desperately trying to hand over, simply is not cut out for this. That person should stop right now, go get a normal job where they can complain about their boss every day until 5 PM, collect their paycheck, and go home. Because there is absolutely no chance that I (or anyone else) can help them get to where they want to be. Ok, sorry about that. I’ll stop ranting, I promise. I just remember what it was like starting out with nothing, and I didn’t complain or expect others to do my work for me. So it rubs me the wrong way when others expect everyone to do everything else for them. Alright, I’m done. Promise. Rule #2... Rule #2: You must take immediate action.

This should come as no surprise, I hope. After you finish reading this report, you must take action. It is the saddest thing in the world to me when people invest money into a training I offer, and then never use it. That might sound strange, but it seriously kills me. Ask my wife about it sometime. I have lost sleep thinking about the people who never use my stuff. So with this particular report, I’m declaring martial law. You must take action. You must implement. You must get moving! In order to produce this report currently sitting on your computer screen, I invested… 1) $1,000s of dollars of my own money into training & coaching... 2) Countless hours of my time reading books, watching training, learning new tools, etc.… 3) Well over $1 million from my businesses in paid advertising to test what works… 4) Years of my life dedicated to growing my businesses… 5) About $4,000 of payroll to my staff just to edit, design, and develop this one single report… Again, I am not bragging at all. I’m very fortunate to have had the success I’ve had. But my point is, I work really hard. And you can too! I’m not special, I am not a genius, I am not even really that smart (pretty average student my whole life, hated school). If you really want to make an impact for your business, for your family, for your life, then be prepared to work hard. I am going to do everything I can here to show you exactly what I did that changed my life. And I genuinely hope you do the same. Rule #3: You must think creatively. Now let me explain this one real quick… I am going to reveal my entire funnel to you, step­by­step. This is the exact same funnel layout I have used to build brands that sell baseball training & coaching, hand­crafted wooden dining room sets, new enrollments for a ballet studio, wedding photography gigs, Facebook marketing training (of course), subscription software tools, and more. So my point is, this funnel is not specific to a type of business. It does not matter what you are selling, this funnel is simply a proven theory that works for creating customers online.

This funnel is the result of a lot of hard work, testing, learning from others, and creativity. And that’s what it will require for you to succeed: creativity. Everything I am about to tell you needs to be filtered through your own creativity. No two businesses are exactly the same, so you need be constantly thinking, “What would this look like for my business? What would my audience enjoy? How can I apply this to my brand?” Here’s an example… I helped a dance studio in my local area write an email marketing sequence targeted towards mothers of young dancers. It was designed to inform them about various classes available for their sons & daughters while showcasing new moves from the studio’s current students. That email marketing sequence has grown their enrollment by over 20% in the last few months. A small business that was stalling out is now hiring new teachers due to some pretty basic online marketing strategy.

But that does not mean that your business needs an email marketing sequence that talks about middle school ballerinas. You must always think creatively about the needs, desires, and thoughts of your own market, and the product offerings of your own business. If you are only willing to take this report (and these tactics) at face value, you are missing the point.

You are the expert on your own audience and business. I, nor anyone else, can tell you exactly what you should do every step of the way. I am very excited to show you exactly what I’ve done, you must decide how to best apply this to your business.

Diving In... Here's how this is going to go… I am going to walk you through the exact funnel layout I use for every single business I touch. By the end of this report you will know the exact funnel layout, blueprint, whatever you want to call it, that I use every day to continue to grow my dream (i.e. find new paying customers who buy stuff that they love from me). We touched on this before, but I would like to state this again. Through my own work on multiple brands, working with clients of mine, and talking with customers of our training courses, this exact funnel has directly affected businesses in all of the following markets.

Professional Photography Software (SaaS) Facebook Marketing Training Baseball Hitting Instruction Ballet Studio Zombie­Themed 5k Charity Runs Professional Videography Online Seafood & Steak Sales Personal Fitness Training Local Politics Business Coaching Adventure Vacation Packages Commercial/Residential Real Estate And more…

We are extremely proud of this list, and I love that I am not making up “Zombie­Themed 5k Charity Runs”. That one is 100% real, and that guy was killing it.

Please consider this my invitation to join this list. When you are cranking out your funnel, and start seeing results, let me know. I would love to hear from you and add whatever you are doing to that list. Alright, let’s get started… If your target audience is hanging out on Facebook (which they absolutely are), here's how you can reach them, capture their attention, and turn them into a paying customer.

The Fan Page Funnel The Fan Page Funnel gets its name because of the critical role Facebook has played in my results over the years. A Facebook Fan Page is the starting point of just about every brand I have worked on or influenced.

While a Fan Page may not seem like the world’s sexiest business asset, it is extremely valuable for a number of reasons that we will cover here in a bit.

For now, let’s just say that a Facebook Fan Page is a simple to use, easy to setup starting point that allows you to personally interact with your target market (a very valuable thing for any business mind). And perhaps most importantly, owning a Fan Page provides you an instant advantage with Facebook Advertising, but we will get to that in a little while. This graphic you are looking at is “The Fan Page Funnel”. Complicated stuff at first glance, but don’t worry, we are going to break it down into much easier bit­size chunks here. So let’s jump right into the funnel, by starting from the beginning…

1) The Landing Page Running a successful, profitable online sales funnel boils down to exactly one thing: generating a list of interested potential buyers (aka “Building a list”). In plain terms, you need to have a list of people who have voluntarily raised their hand and expressed interest in your product/service. This can mean you have a list of phone numbers, mailing address, email addresses, or any other kind of contact info. But the point is that, as a business owner, you want a group of interested people whom you can contact on­demand. By having a list, you now own media. Why Oprah Is A Billionaire Think about this: how is Oprah Winfrey one of the richest people in the world? She doesn’t make products, she doesn’t really even sell anything of her own. So how is she routinely among the richest individuals on the planet year after year? The answer is that Oprah owns media. When she speaks, people are listening. When Oprah recommends a book, tens of millions of people around the world immediately jump up to reserve their copy. When Oprah puts out her famous list of “favorite things”, those items fly off the shelves in days.

Oprah owns media. Oprah has a captive audience of men and women around the world who are eagerly listening to her every word. And celebrities, publishers, advertisers, etc. pay good money to have Oprah feature their brand on her shows, magazines, websites, and more. That’s what your landing page should do for you. Your landing page is designed for one thing: to build you a list of interested potential buyers. To generate your own media. You are building your captive audience who is waiting to hear what you have to say. Most of what we do centers around building a list of email addresses from people interested in our company’s products and services. After all, most of our brands operate exclusively online, so it makes sense to collect information (email addresses) that allows us to communicate with our leads via the internet. However, if you deal with people over the phone, then your landing page should center around collecting phone numbers. If you mainly communicate with your leads via physical mail, then your landing page should center around collecting shipping addresses. Are you sensing a theme? :­) The 3 Irrefutable Laws Of Landing Pages The point is, there are plenty of different kinds of landing pages. No two are exactly the same, and there is no single “right answer” for what yours should look like, say, or offer. If I may borrow something from the great John C. Maxwell, here are the “3 Irrefutable Laws Of Landing Pages”. This is truly what years of experience and spending a small fortune in testing has taught me…

1) Great landing pages are short and succinct. Landing pages with a million lines of text just don’t work. When first meeting someone, you don’t hand them pages and pages of homework. Keep your pages simple, clean, and easy to digest.

2) Great landing pages make a promise (“offer”, “lead magnet”) to their visitors

Along with being short and to­the­point, a great landing page makes a killer, irresistably good offer to it’s visitors. So when a visitor lands on your landing page, you are presenting them with something of value to them in exchange for taking some kind of action (ex: providing their contact information, placing an order, etc). Here are a few great examples of landing page “offers” being used online by some big brands you will recognize...

1. “Free Shipping For Any Orders Over $49 Today!”, Dicks Sporting Goods 2. “Try Our High Quality Razors Today For $1.00”, DollarShaveClub.com 3. “Start Your Account & Receive 10 Free Gigabytes Of Storage”, Dropbox.com 4. “Download 86 Marketing Reports For Your Next Presentation”, Hubspot.com 5. “3 Hamstring Excersizes That Will Add 5 Inches To Your Vertical Leap”,

FreakAthletics.com I love that last one. Buddy of mine does very well for himself literally training athletes how to jump higher. He was a college All­American high jumper, and he knows exactly what his market is looking for. Crazy stuff. But you can see the pattern here. Each of these businesses is offering something of value to entice their audience to take some kind of action. It does not matter if you’re selling sports apparel, razor blades, online data storage, expensive business softwares, or vertical jump training, you can find an offer that entices your audience to take some sort of action. So think creatively about what your landing page is “offering” to your visitors. Make your offer something simple, easy to deliver, and clearly valuable to your target market.

3) Lastly, great landing pages ask visitors to take a single action. Every great landing page has a single, specific “Call To Action” on it. Having a “Call to Action” on your page means you are explicitly asking your user to take a specific action. Examples of “Calls to Action” would include anything like the following...

1. “Enter your email below” 2. “Click here now” 3. “Watch this video to learn more” 4. “Get started by filling out the form below”

Always include a specific “Call to Action” on your landing page, so your visitors are never left wondering what to do next.

And for the love of all that is good, do not provide more than one call to action! Nothing will make a landing page convert worse than asking users to take a whole bunch of different actions. Anytime I am creating a landing page, I am going to clearly present my “offer”, and then present my visitors with a single call to action they can take in order to receive the offer. You would be shocked at how many people do not understand the value of this simple little process. And the truth is, it is the little details like this that destroy entire businesses. Complicated landing pages have several calls to action, mountains of text, and contain no clear “offer” to their visitors. So a user hits the page, is immediately overwhelmed by far too many choices, is not able to quickly understand why the page is valuable to them, and leaves. Another great opportunity lost. However, a simple landing page paints a much different picture. When a user lands on a simple landing page, they are quickly able to digest what the page is about, understand why it is valuable to them, and know exactly what to do next in order to continue forward. This is why landing pages are probably the most over­thought element of any online sales funnel. Don’t over­think this stuff, especially when it comes to your landing page. Keep it short, keep it simple, keep your visitors moving forward into your funnel. Make Others Take Notice To help you see this in action, here’s a screenshot from one of the best converting landing pages I’ve ever used. This landing page was made for people who want to learn more about our full, 6­week, Fan Page Funnel coaching course. You own the quick & dirty version of the big 6­week Fan Page Funnel coaching course with the report you are currently reading. The full course is a whole different animal. If you would like to learn more about that course, you can visit this exact landing page at http://get10000fans.com/the­funnel/. But the point is, this landing page is as simple as it gets. Nothing complicated, very little text, and one single call to action.

During the enrollment period of this launch, this landing page converted so well that my buddy, Clay Collins (owner of LeadPages) asked me if he could create a LeadPages template based on this very simple design. Make your landing pages so good, that other people take notice.

Three More Real­Life Examples Here are just a few other examples of quality landing pages I have used in my own businesses in the past. This first one is simply the Get 10,000 Fans homepage.

This landing page is simple, offers a specific call to action so users know exactly what to do next, and works well when we send paid traffic to it. When a visitor clicks on the orange button on the left, an email opt­in form appears asking for the user to subscribe to my email list. Simple, to the point, goes right for what I want.

This next example is a landing page I use in my Train Baseball brand. The point of this landing page is to get baseball players and coaches to join my email list in exchange for some free hitting drills. Take a look below…

Short, sweet, and gets right to the point. I clearly state what you can expect to receive immediately after subscribing to my email list, and the call to action tells users exactly what they should do next to continue forward. The bullet points focus on what the visitor really cares about instead of just listing features that I care about. And everything on this page points right to having the user enter in their email address. This page may not be beautiful, but it is extremely effective.

This next example is the homepage of SamCart. Pretty similar to the Get 10,000 Fans homepage, there is not a TON of information available. But instead of loading the page up with paragraphs of text, I have opted for a very simple Call to Action that requires users to join my email list to learn more.

This is simply another landing page that has worked for us with paid traffic & free traffic alike. Nothing complicated, and it only took me a few minutes to put together. Every week or so, I check out how this page is performing, and make small tweaks to improve everything over and over. Both of these last two examples were made using OptimizePress 2.0, but I could also have made these inside of LeadPages as well. My Personal Recommendation Which brings me to my last point, go buy a LeadPages account. If you don’t already have one, please go buy one. Just trust me on this one.

LeadPages is the quickest, easiest, most cost­effective way to create awesome landing pages in a hurry. Save hours and hours of your own time, save money on over­priced designers, and save yourself countless of tech­related headaches and just buy LeadPages.

Having one LeadPages account is like hiring a designer, a web­developer, a traffic & analytics coordinator, a director of marketing, and more for your team. LeadPages is awesome. It will save you so much time and hassle. Go get an account, and create unlimited landing pages in a flash. Learn more about LeadPages by clicking right here. On­Facebook or Off­Facebook? I get asked this question a lot, “Should my landing page be on my Facebook fan page, or should it be on my own website?” This little report is called The Fan Page Funnel report. Which is why this next sentence will be a little shocking for some… Facebook landing pages are dead. For a long time, I have been a big supporter of placing landing pages on Facebook. So you have a Fan Page, and that fan page has multiple landing pages (aka “Custom Tabs”) so people can join your email list directly from your Fan Page. Now don’t misunderstand me. I did not just say that Facebook Fan Pages are dead. Those suckers are alive and well. What I am saying is, “custom tabs” are performing significantly worse than they used to because of some changes Facebook has made. Those “custom tabs” used to look like this…

You used to be able to make a landing page directly inside of Facebook, and the finished product looked like this screenshot. Pretty nice, huh?. Well not only did they look nice, they converted like crazy.

You could create a bunch of these little “custom tabs” and install them directly to your Fan Page. Users on your Fan Page could easily find these custom tabs and opt­in to your list. Notice how the actual content that I have placed here; the headline, the video, the email opt­in form, are all visible right when you land on the page. The only bits that Facebook actually placed on these pages was the Facebook search box at the top of the page and the Like button. These pages worked great for a long time. It was essentially just a great landing page created directly inside of Facebook. You could get email opt­ins like crazy while also collecting a bunch of Facebook Fans. I owe a large part of the hundreds of thousands of fans we have collected at Get 10,000 Fans to this feature Facebook allowed for a long time. But in the middle of 2014, Facebook mandated some new changes. They didn’t completely do away with custom tabs, but they did roll out a pretty major change that affected how they are viewed now. Here is what Fan Page Custom Tabs look like now…

What you will notice is that Facebook now shows your Fan Page’s cover photo and navigation bar at the top of the page and has pushed the custom tabs way down the page. What this has translated into is dramatically lower conversion rates. When you send someone to this page, the chances of them scrolling down, finding your custom tab, digesting what is on the page, and then subscribing to your email list are very slim. Where we would normally get about 25­30% opt­in rate with the old custom tab layout, this new custom tab layout (mandated by Facebook in mid­2014) has basically killed the effectiveness of “On­Facebook” landing pages. I still strongly recommend that you use a Facebook Fan Page, and we’ll get to why that is in a little bit. But for now, just know that you do not need to mess around with landing pages directly inside of your Facebook Fan Page.

2) The Content Page Alright, it’s time to move on from the landing page. After someone visits my landing page, and joins my email list, I immediately send them to what I call a “Content Page”. A content page serves two distinct purposes…

1. Deliver the “offer” promised on the landing page 2. Set the stage for making the sale

Whatever you choose to promise to your new subscribers on your landing page, the “Content Page” is the time and place to deliver it. Depending on what you promised on your landing page, your content page can contain anything from video training, to discount coupons, to downloadable PDFs, to instructions on how to hop on a phone call. Really, a “Content Page” could go by many names: “Thank You Page”, “Redirect Page”, etc. When I say “Content Page”, I am simply describing the page that I send people to immediately after they join my email list from a landing page. This Is Your Shot Remember, first impressions are crucial. Your new lead likely knows very little about you to this point, so this is your shot to impress them. My best tip here is to give away your best kept secret. So if your landing page promises “3 Hitting Drills That Will Increase Your Bat Speed” (An exact landing page I use in my baseball training/coaching brand), you should redirect people to a “Content Page” that somehow delivers what those drills are and how to use them.

If your landing page offers free shipping, then your content page should deliver the promo code they need to redeem free shipping. If your landing page offers a free account to some tool, then your content page should have the instructions on exactly how to access that tool. We could walk through examples ad nauseum, but just know that the first purpose of your content page is to deliver whatever was promised on the landing page. Priming The Pump After you have delivered valuable stuff to your new subscribers, it is time to shift gears. The second purpose of a content page is to set the stage for making your first sale. If you take a second to look at “The Funnel” as a whole, you will see that the next step of your funnel is your sales page. So finding a way to logically link your content page to your sales page can do wonders for your sales. Take a look at the screenshot below. This is a content page that I show to all my new email subscribers for Get 10,000 Fans.

The offer on the landing page talks about growing your email list through the use of Facebook. So here is the content page that I have made, delivering on that offer. The video on this page is pretty dang short, only about 4­5 minutes long. It covers some cool tactics that small business owners (like you and I) can use to attract interested potential buyers from Facebook. The video really is not anything special. The content that you give away can be literally anything your audience finds valuable. Where The Magic Happens But here’s the magic in a “Content Page”… At the end of the video, I present a second call to action to my viewers. That call to action goes something like this… “Thanks for watching everyone! If you’d like to learn more cool stuff like this, click the link below this video now!” My engaged viewers now notice the link at the bottom of the page (highlighted by the red box in the screenshot). When visitors click on that link, they are taken to the sales page for my “Double Your List Report” product. The sales page then does the job of actually selling the product/service/whatever you have to offer. Now that does not sound terribly ground­breaking, but let’s step back and think about what just happened.

1. Your visitor landed on your landing page, quickly understood why you had something valuable for them, and voluntarily took a single action to continue forward.

2. That visitor was then taken to a non­threatening, “non­salesy” page that delivered something valuable to them, and asked them to take a second action to learn more.

Having a content page is the ultimate way to avoid being “too salesy”. Your new subscribers have just been given something very valuable, and you’ve invited them to click over to your sales page if they would like to learn more. Anyone who visits your sales page is now only there if they have mentally given you permission to tell them about your offer! Imagine how much easier selling would be if all your visitors had already said, “Yes, I would love to hear about this. Tell me more.”

That’s the real magic of a content page. Where You Are Losing The Most Sales Here’s a question for you: If I were to go to your website and join your email list right now, what would I see, hear, or receive immediately after entering my email? If you are not giving brand new subscribers an opportunity to purchase something from you immediately after entering their email, you are missing a huge opportunity. When you gain a new subscriber, you have their full attention. And you may never have it again. So maximize that opportunity! Immediately present your new subscribers with opportunities to purchase something, anything! We use our content page to deliver great content, and then immediately give them an opportunity to purchase.

3) The Sales Page After a visitor digests what you have for them on the Content Page, it is time to usher them directly to your sales page and close the sale. This might sound strange, but the sales page is actually one of the easiest pages to make. Far too much time is spent developing, writing, and analyzing sales pages. I’m sure you have sat down to make a sales page at some point and instantly felt extremely overwhelmed. The act of writing a sales page can seem extremely daunting, so here’s a quick little 3­step process that will help take that weight off of your shoulders. The Only 3 Questions That Matter When I write my sales page, all I am trying to do is answer the 3 questions my visitors want answered....

1. “What is your product/service?” 2. “What can your product/service do for me?” 3. “How can I get your product/service?”

That’s it. Forget the rest. If you don’t have a sales page yet, answering those 3 questions will do just fine. I’ve seen sales pages that consist of 8 short bullet points and a buy button. And ya know what? That sales page was (and still is) extremely effective at closing sales. Remember those 3 questions. Answer them for your visitors, and you will be in great shape.

“Perfect” Is A Lie We could write a 500­page report and talk about nothing but sales pages. What to say, how to say it, what order to say everything in, what price to offer, how to build it, etc. Believe me when I say that all of those things are just details. Here’s a more important question… Do you have a sales page written for every single product or service that you offer? If you answered no, then don’t worry about the details! Get your dang sales page(s) written! You can always come back later and make changes to your wording, add more bonuses, insert more graphics, and throw in a few more testimonials. I have sales pages that I wrote years ago that I still tweak to this day. Everything is a work in progress. But I am urging you to look past the details and realize that a finished sales letter is infinitely more valuable to you than a *perfect sales letter. It will never be perfect, and you’ll never finish it if you want it to be perfect. Drop the excuses and finish your sales letter. That’s an order. Tricks Of The Trade & My Recommendations Here’s a question I get every day, “What tool do you use to build your sales pages?” After using every single tool under the sun, I can definitively say that the only two tools you should consider are LeadPages or OptimizePress. Building a sales page does not need to be a long, arduous process, and these two tools make things infinitely simpler.

We’ve already touched on it, but LeadPages is an web­based tool that offers dozens and dozens of “done­for­you” templates for building landing pages, sales pages, and more. Simply pick your template, and then edit each of the individual elements of the template (text, images, videos, etc.), and publish.

LeadPages hosts your pages for you, which means you don’t even really need your own website. They’re a super simple solution that will save you hours and hours of your time. Learn way more about LeadPages than we have time for here in this report by clicking right here. OptimizePress (“OP”) is a Wordpress theme (or you can use it just as a wordpress plugin if you

like the theme you’re using already) that you can install on any wordpress website you may have. Think of OP as a more customizable version of LeadPages. Where LeadPages gives you set templates to customize, OptimizePress provides more of a blank canvas where you can easily add “a headline here, throw in a video there, add some bullet points, make that button clickable”, one­click publish, and the page is done. OptimizePress does offer templates, but you can change basically everything about the template that you could possibly think of. LeadPages’ templates are a bit more rigid. OptimizePress is great for their added flexibility over LeadPages, but does require you to host your own website, and may require a bit more time to learn how it works. Again, we don’t have time to dive into all the details about OptimizePress here in this report. To learn more about OptimizePress, visit their homepage by clicking right here.

4) The Checkout Page After you’ve clearly explained what your product is, what it can do, and how your visitors can get it, it is time to complete the transaction. A lot of people might skip right past this section. I’m sure a majority of people reading this report think that all checkout pages are created equal. I can assure you, that is not the case. The Ugliest Statistic In Your Business Here’s a stat for you… According to a Baynard Research Institute study, over 68% of visitors who land on an online checkout page will close the page and never complete their order. That means that 7 out of 10 people who hit your landing page, watch your content video, read your entire sales page, and then click through all the way to your checkout page will disappear forever without ever giving you a penny. This stat is called your “Cart Abandonment Rate”, and it is killing your sales. And you know what, I’m willing to bet that your Cart Abandonment Rate is likely much, much higher than 68%. In fact, if you can statistically prove to me that your Cart Abandonment Rate is lower than 68%, I’ll refund every penny you paid for this little report. Every penny. That research study focused on larger e­commerce brands, big­time brands with big­time recognition. For us, the little guys, we can expect Cart Abandonment Rates to be around 85­90%! Interested, qualified people are leaving your checkout page, and it’s happening at an alarmingly high rate.

Fighting Fire With….Just About Anything Ok, don’t hit the panic button just yet. Realizing that this modern­day exodus is happening on your checkout page is step #1 to fixing the problem. Yes, you are losing a TON of orders on your checkout page. But answer this question: What are you doing right now to stop people from leaving your checkout page? The answer is probably, “Nothing at all.” Just like everyone else! Everyone spends countless hours perfecting their landing pages & sales pages. No one even thinks to put the same amount of effort, thought, and creativity into their checkout pages. You know the phrase “Fight fire with fire”. Well right now, we will settle for fighting this particular fire with just about anything. Right now, there is a huge opportunity for you to win back more customers... In my experience, investing even just a small amount of creativity on my checkout page produces big results. Think of what your bottom line would look like if your Cart Abandonment Rate went from 85% to 80%. That would mean a 33% increase in paying customers! Speaking from experience, improvements like that don’t require other­worldly effort. They just require you to do something, rather than nothing. Stemming The Tide Alright, here are some practical steps you can take right now to increase your checkout page conversions. Take a look at this list, and identify what you are currently missing on your checkout pages…

1) Provide A Guarantee Guarantees can come in many shapes and sizes, but providing your visitors with any guarantee will boost your conversions. Think of adding just a simple sentence that reduces the feeling of risk your visitors are feeling.

Adding even a short phrase to your checkout page such as, “30­Day Money Back Guarantee”, “100% Satisfaction Guarantee”, or anything along those lines, will do wonders for your conversions.

2) Restate The Benefits If someone visits your checkout page, they likely have just come from a sales page where you explained the benefits your product/service has to offer. So you might think restating those same benefits on the checkout page seems unnecessary and even redundant. But you would be surprised at how quickly your visitors can forget things… Restate the benefits of buying your product/service on the checkout page, and leave nothing to chance. Don’t bank on your visitors remembering why your product is so great, explicitly remind them why it’s so great and more people will complete their order.

3) Simplify Your Options It’s becoming more and more popular to have multiple options available on a checkout page… “Thanks for your interest in buying! Would you like the Gold+ Preferred, Silver Mega­Deal, Platinum Unlimited, Titanium Bi­Weekly Discounted, or the Basic Platinum Preferred plan?” Doesn’t that just hurt your head? Simplify the options you give to your visitors. Instead of offering 1,873 different options for customers to choose from on your checkout page, give them 1. Less options mean less decisions to make. And when you give your visitors less options, your checkout conversions will go up. I guarantee it.

4) Don’t Distract Visitors With Other Stuff Here’s another popular trend that could be derailing your entire checkout process; too many other links, offers, and distractions on your checkout page. If you looked at your checkout page right now, would you find it cluttered with links for more information, a full navigation bar where your visitors could immediately leave the checkout process and go to the rest of your site, or a ton of additional products for your customer to choose from? When someone hits your checkout process, don’t distract them!

Tell them exactly what to do next, let them complete their order, and graciously accept their money as quickly as possible. It’s remarkable how complicated some checkout processes can be. Simple is better. Tell your visitors exactly what to do, and let them give you their money! If you’d like to dive into what else we have learned about decreasing your Cart Abandonment Rate, then visit the blog post below from SamCart.com. Bookmark this link. It is one of the most popular posts we have ever written, and it’s based off of all the amazing data we have collected about the checkout process running SamCart. Read, “How To Reduce Your Shopping Cart Abandonment Rate” at SamCart.com now. The Best Tool You’ve Never Heard Of Some will say I am biased, and they are probably right. But it’s a justified bias. I get asked all the time about what tool I use for my checkout process. And the answer is, I use SamCart to quickly sell my products, offer simple one­click upsells, securely collect payments, and integrate with all my favorite other tools I use in my business. I have used every possible shopping cart tool out there. And all of them are either too simple, too old, too risky, or too complex! I am not a web development expert who understands complicated HTML code. I am not a professional designer who can make plain­jane pages look beautiful. And I am not a financial guru who can make sense out of nonsensical statistics. My guess is that you are actually pretty similar to me when it comes to this kind of stuff. So after spending over 4 years online, and trying every tool from 1ShoppingCart, InfusionSoft, plain­old PayPal, ClickBank, JV Zoo, NanaCast, and more, I was fed up with not having the perfect shopping cart. And that’s why I started building SamCart.

SamCart is easy to use, it provides beautiful statistics that you really need, it is secure, it is full of the perfect features, it integrates with tools you are already using, and requires absolutely no technical know­how. SamCart was built to fit my needs as a business owner; making it the only shopping cart built FOR non­techy business owners BY non­techy business owners. You need results with none of the headaches, and that is exactly what SamCart is built to do. I could talk forever about SamCart, but let’s just leave it by saying that SamCart is absolutely the best tool out there for processing payments online and maximizing your business. To learn more about SamCart, head over to SamCart.com and find out what SamCart can do for you and see how you could be using beautiful, simple checkout pages like this one.

5) Upsells & Additional Offers Alright, here’s where we get into the good stuff. This is the part of your funnel where profits are made. Revenue is great, but profit is what really matters. Plenty of companies bring in a lot of sales, but if you are not profitable, then the clock is ticking on your business. Now if you aren’t currently profitable, don’t sweat it. I ran my business for 10 months before I became profitable. And that change happened literally overnight. The Slow Route To Profitability I thought I knew what I was doing with Train Baseball (my first online brand). But the numbers told a different story. I was losing money, and my wife and I didn’t have any spare cash to lose in the first place. I was working a full time desk­job that I hated. Which meant working at night from my apartment was my only option. But after 10 entire months of hard work and long nights, my business was still tanking. I was a newlywed at the time, and during a time where most couples are having the best year of their lives, our basement apartment was a stressed out place to call home. My wife was upset because what little extra cash we did have was being spent on growing the site. Our “savings” account was shrinking by the day, and it was safe to say that time was running out to make things work. And then, it happened. I was up late again, my wife had gone to bed hours ago. The slow creep of desperation in my mind had turned into a full­fledged panic. In my frantic search for “The Answer”, I was watching yet another training course I bought online. To make my embarrassment even worse, I knew I didn’t even have the money I spent to buy the course I was watching…

Ugh. Terrible feeling. Anyway, sometime after midnight, I hear something that got my blood pumping. Some guy was telling me how using upsells turned his dying idea into a profitable business. Sounded enough like me, didn’t it? So I got to work... I stayed up almost all night, recorded an upsell video, and sunk a few hours into getting a one­click upsell up inside of my 1ShoppingCart account (the only tool simple enough for me to use). Right before I left for work at 6:00 AM, I went into my dusty Facebook Advertising account (which I hadn’t had the money, or the confidence, to use in months), and created a single ad. I setup a campaign to spend what amounted to a small fortune for me….$25.00. And I literally prayed that it would work. Then I got in the car, and drove to my prison of a cubicle inside of a big, secure building where I would be shut off from the outside world. All day I nervously fidgeted with things on my desk. I barely talked to any of my fellow inmates...I mean co­workers. And I’m pretty sure I didn’t do an ounce of work. I was terrified to get home and find that this was just another failed gamble. After a drive home that I swear was twice as long as every other day, I got home, rushed to my laptop, and discovered the idea that literally changed my life... Businesses become profitable by offering additional products and services. My Facebook Ad spent my entire $25.00 budget in just a few hours. That $25.00 got me about 70 clicks to my landing page. I had a few people join my email list. I even had two people buy my $10.00 e­book. Nothing out of the ordinary yet, but also not profitable... But when I looked at my upsell reporting, I found that one of those customers chose to spend an additional $47.00 and purchase my one­click upsell. After 10 months, I had my first profitable day. And all it took was the right idea, and a few hours of hard work to get me there.

I had been sprinting on a hamster wheel for almost a year, and finally found the real problem in less than 3 hours. Thinking Like The Big Guys Upselling changed my life. It’s a strange way to phrase it, but it’s true. After my first profitable day online, I got to work. I created more products, wrote additional emails, and added one­click upsells to everything I sold. After a few weeks, I was spending $25.00 every single day. That was a freaking fortune for me at that time. But the funny thing is, as I kept working to create more offers, that $25.00 spent kept turning into $67 in sales, then $100 in sales, then $150 in sales. I was on cloud nine. Long story short, I became prolific at creating new products & services, and was always looking for ways to offer my customers additional ones. Great businesses are always thinking, “What else can I offer to my customers?”. You see this in action every single day. Let’s take a look at a few examples of businesses who do a great job upselling their customers…

1) McDonald’s What is the famous question you get asked immediately after ordering a cheeseburger at McDonald’s? “Would you like fries with that?” That question is an upsell. McDonalds makes a lot of money selling burgers. But did you know that McDonalds’ makes a majority of their profits selling you fries and a coke? A $1.00 burger brings in about $0.06 in profit for McDonalds. So you can see that McDonald’s did not become the biggest food chain on the planet just sellings burgers. McDonald’s knows that if they can convince you to spend an extra dollar or so on a soda and fries, they will earn an additional $0.86 in profits.

Imagine what would happen if McDonald’s didn’t train their employees to ask, “Would you like fries with that?”. They likely would have been out of business a long time ago.

2) U­Haul Everyone’s favorite “Do­It­Yourself” moving service is known for renting out the big trucks at super cheap prices. So how does U­Haul continue to grow when their prices are so much lower than the competition? The answer is simple: upsells. U­Haul knows that someone who is moving might need more than just a truck. So when you rent a U­Haul truck, you are immediately given the opportunity to add additional items to your order. Mattress covers, moving boxes, packing tape, hand trucks, bubble wrap, furniture blankets, additional movers to help out, and even additional insurance for the truck. All of these are upsells that U­Haul uses to meet additional needs their customers may have, while also increasing the amount of money each customer spends. And it should be clear that these upsells are what we call “one­click” upsells. Meaning, you checkout and immediately are offering the ability to add additional items to your cart. Each customer is now more valuable to U­Haul simple because of the use of upsells. The last time I rented a truck from U­Haul, I spend about $100 on the truck, but the upsells convinced me to spend about an additional $150! So in all, U­Haul got me to spend $250 total, and I was thrilled to be able to get all my supplies in one place. Upsells at work.

3) Amazon.com Amazon is kind of the king of upselling. When you checkout at Amazon.com, what do you always see on the page right before submitting your order? You see a section labeled, “Recommended For You”. This section is full of additional products that other shoppers have purchased with the item you’re buying. It’s genius. So instead of just letting customers pick their product and leave, Amazon is giving people the option to spend more money, to buy more products. Not everyone adds more items to their cart, but Amazon estimates that almost 30% of their sales come from customers adding “Recommended” products to their order! Thirty freaking percent! No one is being forced into anything here, Amazon is simply giving people the option to spend more. Are you giving people the same option? The Best Tool You’ve Never Heard Of....Again. There are thousands of other examples we could cover, but this report isn’t that long. The idea we want to share here is that if you are not currently giving your customers the opportunity to spend more money with you, then you are leaving money on the table. A lot of it. If you’d like to know HOW I go about easily setting up one­click upsell funnels, then check out SamCart. We’ve touched on it before, but SamCart is the shopping cart tool I built because all of the other options out there for collecting payments online were…

Too complicated Too simple

Too risky So I set out to build SamCart. The simple, easy­to­use alternative that has all the features you need (one­click upsells, integrations with all your favorite tools, etc.), none of the risk (PayPal shuts down accounts and holds your money), and gets you set up without any of the complicated tech­stuff (I am not a coder, I need simplicity). SamCart’s one­click upsell process has got to be the easiest way to one­click upsell in the history of one­click upselling. I can’t recommend it enough. Visit SamCart.com to learn more. Thinking Long­Term Please remember that one­click upsells are only part of the equation here. You can upsell and add to your bottom long after the point of sale. While we’ve talked about one­click upsells a lot in these examples, here are a few other quick ways you can “upsell” your customers and raise their lifetime value. Remember, this is simply about giving your customers the opportunity to spend more money with you! You will be shocked how many of your current customers are dying for the chance to purchase more of your products & services. You’ll never see an ounce of that revenue until you give your customers the opportunity to purchase more stuff.

1) Email Follow­Up Campaigns If you have your customers’ emails, make sure to send them offers to buy additional products/services. How early and how often you send these emails is entirely up to you. Think hard about what your customer’s buying habits are like… How long do your customers need your product/service? How often do they need to purchase your product/service? At what point after they buy your product/service will they have additional needs that you can meet?

An email follow­up campaign is an extremely consistent, easy to implement way to upsell your customers.

2) Phone Calls Good old fashion phone calls are a great way to get directly in touch with your customers, check in on how they are doing, and ask them directly if they have additional needs that you can meet. In a business model like ours, we are attracting dozens of new customers every single day, so phone calling each individual customer is not something that we do personally. But if you have the bandwidth, hopping on a quick 10­minute phone call with your customers X­amount of days after they become a customer is an ideal way to see what additional needs they might have that you could meet.

3) Direct Mail If you’re unfamiliar with the term, “Direct Mail”, this is simply the act of sending people postcards, printed letters, or any other media that would arrive in their physical mailbox. This one is contingent on actually having your customer’s physical shipping addresses, but if you do, sending customers mail that points them towards other products you offer is a very effective method of upselling. You might dismiss this medium as “junk that people throw away”, but Direct Mail is alive and well as a way of selling more products. We do it ourselves, and know plenty of smart people whose whole business thrives from success with direct mail.

4) Online Member’s Area This one applies mostly to those of you who offer digital products/services. If you have an online “Member”s Area” where your customers sign in to access any product/service from you, then you need to have information on that site about other products & services you offer. That way, when your customers login to view their products/services, they can clearly see what other products you offer that can meet additional needs of theirs. We do our best to place information about our other products, tools, etc. inside of our online member’s area, it is very common for our customers to purchase more products from inside the Member’s Area, even if it has been 30 to 90 days after their original purchase. If you are interested in creating an online Member’s Area for your digital products, I strongly recommend taking a look at a tool called WishList Member.

WishList Member is a wordpress plugin that allows you to password protect certain pages of your website. Which makes creating a private Member’s Site really simple. Check it out.

6) Email Follow­Up Campaigns If you have a great sales page (and I mean GREAT), you can expect about 5% of your visitors to your sales pages to become paying customers. That might sound small, but 5% is actually really, really good. You can thrive as a business on 5% conversion. But what does that really mean? It means that 95% (or 19 out of 20) people who visit your sales page will not purchase. Ninety­freaking­five percent! That’s a lot of people. And you can internalize that number in two different ways....

1) “Holy goodness, I am doomed to failure.” 2) “That is one heck of an opportunity to convince

more people to buy!” My hope is that you choose to think like #2. Because the truth is, with a few easy pushes, you can take that 95% and turn it into 90%, then 85%, then 80%, and so on. You just have to know what you’re doing. Imagine if you could just get that 95% number down to 90%. That would mean you are grabbing TWICE as many customers! Small tweaks can (and will) lead to big results. So let’s talk about the single most effective way to grab more paying customers… Email Marketing 101 Email follow­up campaigns are pretty simple really. A follow­up campaign is just a bunch of pre­written emails that an email marketing tool sends out, over time, to people when they subscribe to your email list.

So you write a few emails to potential customers, plug them into an email marketing tool (I will tell you my favorite tool in a minute), and set how often you want your subscribers to get those emails. A quick example would sound like this...I write 10 emails for my email follow­up campaign. I want subscribers to receive an email every other day, so I tell my email marketing tool to send email #1 right after the person signs up for my list. Then I tell the tool to send the 2nd emails 2 days after that, send email #3 one day after that, email #4 goes out another 2 days after that, and on and on it goes until all 10 emails have been sent. Our email follow­up campaigns consist of about 40 emails sent out over the course of about 10 weeks. So if you were to sign up for my list today, I have 10 weeks worth of emails queued up for you to receive automatically. Not a bad little auto­pilot way of sending good content, nurturing my leads, and selling more products. Tools Separate Man From Beast I could never personally send emails to every new subscriber I receive. It would take myself or a member of my staff typing away for 24 hours every single day. Lucky for us, there are tools out there that automate this process, making our lives a whole lot simpler. First, let me give you a list of email marketing tools I have no problem with you using. All of these tools are great, allow the use of “auto­responders” (aka: the automated sending emails over time like we just talked about), and are tools I either have used myself or have good friends using. So here is a quality list of good, easy­to­use email marketing tools that you can check out for yourself…

Aweber iContact Constant Contact Get Response MailChimp Send Reach

That list is by no means comprehensive, but it is what I can wholeheartedly recommend to you. Now here is my personal favorite and highest recommendation… My Personal Favorite My preferred email marketing tool is Aweber. To keep a complicated explanation short, let’s just say that Aweber delivers the best results, is the easiest to setup, and is the most cost­effective option on this list.

I have used Aweber for years. They have seamlessly grown with me from zero subscribers in one brand to 250,000+ subscribers across several brands. And the best part is, they are very cheap. Especially if you are just starting out. So if you’d like to learn more about what Aweber is, how they work, and what they can do for you, click here and visit Aweber.com. Taking On The Email Boogeyman Now that you are familiar with the tools you can use to actually perform the task of email marketing, let’s jump into some best practices. Email follow­up campaigns have a very simple purpose. Don’t let anyone tell you differently. The single purpose of any email follow­up campaign is to nurture a positive relationship with your subscribers while presenting them opportunities to purchase more products & services from you. That’s it. Simple right? When you go to sit down and write your email follow­up campaigns, keep that single purpose in mind. If you write an email that does not serve this purpose, throw it out! It doesn’t need to be there.

Write emails that…

Relentlessly deliver great content that your subscribers care about Teach your subscribers something new Give away more of whatever your subscribers signed up for Provide your subscribers opportunities to become paying customers

And that last bullet point is perhaps the most important. If you don’t ask, you cannot receive. So be sure to explicitly provide chances for subscribers to purchase stuff! Far too many people shy away from sending emails where the whole point is asking someone to buy something. They say they do not want to be too “pushy” or “salesy”. I am hear to tell you that is total crap. That is a self­limiting fear that you have placed on yourself. It is not rooted in experience, it is simply a fear that people pick up from other people who believe it. That fear is like the “boogeyman” of email. Everyone is afraid of him at some point, but when you pull back the curtain, you realize it was all in your head. “Man up” (or “woman up”, either one), and start asking for what you want. If you don’t ask subscribers to buy, don’t be mad when they don’t buy. How Not To Write An Email To help get you over the hump, here’s some free copywriting help to show you that not all sales emails have to be pushy. Here’s an email designed to turn someone from a subscriber into a customer....

SUBJECT: 71% DISCOUNT GOLD PACKAGE!! [VIDEO] CLOSING 4eVa!!! “This is your LAST CHANCE to buy our PlAtInUm Membership discount starter package at a ridiculously HUGE 71% discount!!! After tonight, you will NEVER be able to see this same discount again!! In fact, you will be dead to me! Look at yourself! You’re not doing anything worthwhile right now, so get off your butt and just buy this already. You know you need it, and you know that you’re useless without it.

So get started with now and change your life with our PlAtInUm Membership discount starter package!!!!! Your spouse will be hotter, your house will magically get bigger, you’ll be like me in a expensive sports car, and you won’t believe how skinny you’ll get after magically buying our stuff!! DON’T WAIT!! Click here NOWWW!! Sincerly, Mr. Salesly McFakerson”

Clearly, that was an exercise is what “salesly” and “pushy” look like. Don’t do this. No one believes this junk. But that is what “pushy” and “salesly” look like. How To Write An Email Let me show you another email. This email will serve the same purpose as the previous example: get a subscriber to become a customer. But will do it in a way that I’m willing to bet you don’t find overly “pushy” or “salesy”.

SUBJECT: Quick Announcement “Hey there, You know the ‘Double Your List Report’ we’ve been talking about this week? Well, I have a really cool announcement about the report! Based on feedback from a bunch of you guys & gals, we have just added a brand new bonus to the report for you… If you’re looking for more ways to get free traffic from Facebook, you’ll like this bonus a lot. Click here to learn more >> [INSERT LINK HERE] Talk soon,

Brian”

This email is taken directly from one of my own email follow up sequences. Not too shabby right? This email alone is responsible for over 30% of the sales generated by that entire email follow­up sequence. If I had to make a rough estimate, I would say this email alone has likely generated over $200,000 in sales. Can you see how this email can drive sales without ruining my relationship with my subscribers?? With this email, I am not a desperate used car salesmen. I am listening to my subscribers, using normal language, and providing valuable information while also requesting that they purchase a product from me. It’s the best of both worlds. And you can do the same thing. Email follow­up sequences are your chance to grow a relationship with someone, provide great content they will love, and then go for the sale. How’s your email follow­up going right now? Do you have email follow­ups? Could you have more of them? Could they be better organized and have a bit more purpose to them? Whatever your email follow­up looks like right now, there is always room for improvement. And there is always plenty of time to get working and get something up! This does not need to be a massive task. Have a few “ok” emails written is better than having nothing at all. Take some time, write some email follow­ups right now. I’ll wait…..go ahead.

7) Facebook Traffic Alright, we’ve arrived. The final point of “the funnel”. At this point, you may be wondering why this is called the “Fan Page Funnel Report” because we really haven’t talked much about Facebook, Fan Pages, Facebook Groups, Facebook Advertising, the News Feed, Mark Zuckerberg, “Poking” someone, stalking ex­significant others...sorry, I’m getting off topic. We have not talked about Facebook much just yet. But that is about to change. Facebook is where you get your traffic. That traffic can be free (ex: status updates to your fans) or paid (ex: Facebook advertising), doesn’t matter to me. But I do want to address what is currently the biggest lie going around about Facebook Advertising and the importance of traffic to your business. Buckle up, I’m about to go full soap box. The Lie Behind “Cheap Traffic” Have you seen any advertisements promising to help you get cheap traffic? I bet you have. You bought this report so you’re likely interested in the topic of online traffic. Which means it’s likely you have become a Facebook fan of pages involved in the topic. Which means it’s likely that people are running ads, targeting you, promising to show you the “secret” to getting ads for ridiculously low prices. Everyone and their mother talks about how you can get “$0.03 click on Facebook Advertising!!!!!!!!!”. And that last sentence might even have grabbed your attention. But let me tell you why promises like that that are total and complete bullshit… Getting cheap clicks is great, and it is possible.

BUT, if you do not have a funnel setup, like we’re outlining here, then getting traffic is a complete and total waste of time, money, and effort. If you do not have a funnel up and running (or at least working pieces of a funnel), any traffic to your website or business will be wasted. You will have no way of collecting leads, no automated tool for following­up with those leads, no method for nurturing those relationships over time, no proven strategy for selling them your products, and on and on we go. Why Traffic Doesn’t Matter Traffic without a “funnel” is a total waste. If you are getting really, really cheap clicks, you might waste money slower, but you would still be better off taking the money you might invest in advertising and simply lighting it on fire in your backyard. Don’t fall for the “cheap clicks” stuff. Cheap clicks are great, but cheap clicks is the very, very….VERY last piece of the puzzle. Which is why I have not talked about traffic until right now. Your funnel is 1,000x more important than where you get your traffic. Traffic is the last piece, but everyone treats it like the first. What a waste. But the good news is: Now you know better! You won’t fall into the same traps everyone else does when they first start out (including me!). And if you are more experienced already, this report should absolutely help you identify pieces of the puzzle that are currently missing from what you are doing. Do you have a finished email follow­up campaign for your leads? Are you up­selling your customers additional products/services? Do you have a dedicated sales pages that answers the “Big Three” questions about what you are offering? All of these questions are far more important than where/how you get your traffic. If you have a finished funnel in place, it doesn’t matter if your traffic is free or paid, if it comes from affiliates or blogging, or if it is “warm” or “cold”.

With a funnel in place, any interested traffic you are able to generate will convert because you are setup for success. You are setup to be able to take in a new lead and generate sales from that lead for a long time to come. Where I Get My Traffic So let’s talk about actual Facebook traffic. I am not going to spend a long time talking about this, because it doesn’t really need a long time to explain, and after all this is not a report about traffic. Free traffic from Facebook is pretty simple… Post status updates to your Fan Page that your audience cares about. Post regularly (3­5x/week minimum), and over time you will see increased traffic to whatever site(s) you link to in your status updates. That’s pretty much it. Now I’m sure there are people out there saying, “Well Facebook doesn’t show my posts to any of my fans! It’s like they want me to PAY to reach my own fans!!” The answer is: of course they do. Facebook is now a publicly traded company. They make their money by having people use their advertising platform. So of course Facebook wants you to pay them money to advertise to your fans & any wider audience. However, that does not mean that you can’t reach your fans without paying for advertising. The thing to keep in mind is, something is still better than nothing. The days of posting a status update and having 50% of your fans see it are loooooong gone. Now, you should expect something between 5­10% of your fans to be shown your status updates. If you are consistently posting, that number can get higher. Which is why I recommend posting consistently if you want free traffic. Some free traffic is better than no free traffic.

Post engaging stuff, stuff your audience wants to know about. Link to your own blog posts, different pages on your website, videos on your youtube channel, etc. The more “cross­promotion” you can do, the more free traffic you will see throughout your business. And do not forget to sprinkle in the occasional link to a sales letter or special promotion. Much like with email, you can still ask your fans to buy things directly. Doesn’t need to be super pushy, but asking your fans to buy something will lead to sales. If you don’t ask, you’ll never receive. Alright, one quick word on advertising. Ads are simple, and don’t let anyone tell you differently. Seriously, it is actually pretty tough to mess up a 30 character headline, maybe 2 sentences of descriptive text, an image, and a link to a landing page. But yet, paid advertising is what often makes people quit faster than Mark Zuckerberg will accept your money. It is intimidating, because hardly anyone has actual experience. So let me shed some light on what happens to most rookie advertisers… A Cautionary Advertising Tale John Doe is excited to find new customers, so he goes into Facebook Advertising and decides he can afford to spend $50.00. John thinks, “Cool, I would love to get some fans. I will make an ad that advertises my brand new Fan Page.” John clicks “Go” on his ad, a few hours later his budget is gone, and he has a few hundred fans on his Fan Page. Now what?

John is $50.00 poorer, and he has accumulated a pretty meaningless asset: a handful of Facebook Fans. With no idea what to do next, and no sales at all to help offset the $50.00 he just burned through, John writes an angry, misguided blog post about how “Facebook Advertising Is A Waste Of Money!!!!!1” That “1” was intentional. John, in his white­hot rage, has written a blog post full of typos. But seriously, this is what happens to 99% of rookie advertisers. Their goal is to “collect fans” or “have people read my blog post”, or “send people to my website”. The intention is good, but it is not an effective, sustainable strategy. There is no way that “getting fans” or having strangers read some post on your blog is going to help you recoup the money you spend on advertising. Advertising must be done very intentionally, or you can lose your shirt paying for the ads. How To Make Advertising Safe Ok, are you ready? Here’s the top­secret, insider­only, inner­circle­only way to make paid traffic pay for itself over and over again… Point any and all paid advertisements to a landing page designed to build your email list. Sounds pretty simple, right? It is. It amazes me how many people think they will magically happen into paying customers by sending people to a blog post, or their Fan Page, or some other place not designed to actually have visitors take a specific action. When you send visitors to a landing page designed to build your email list (like we discussed earlier in this report), you build an asset that will help your business for a long time to come. Need more sales? Send an email to your list about a new product you have. Have a new promotion coming out? Email your list and grab some new customers. Launching a new product? Tell your list about it and sell your first few copies in minutes. An email list is how you recoup your advertising spend. Follow the outline of this funnel and point any and all paid traffic to a landing page where you can build your email list.

You will make sales immediately, and also over time as your new leads go through your email follow­up sequence. Having upsells in place will ensure each customer is worth as much as possible so you can cover your advertising costs, and find big­time profits as you continue to communicate with your ever­growing list. Ok, so that wasn’t really so much about advertising as it was about solid online marketing practice. But if you miss this part, you are going to burn through cash faster than a Kardashian sister… I should’ve been able to come up with a better analogy there, now I’m just getting lazy. Having now mentioned the Kardashian family in this report, we’ve hit a new all time low. Getting back on track, it’s important to know what you’re doing with your advertising. Or else you will end up writing an angry, typo­filled blog post about how advertising doesn’t work. And in the meantime, myself and 1,000s of others like me will silently be sitting here profiting daily from Facebook Advertising. The Easiest Advertisement You’ll Ever Create So to actually get you going with a bit of easy traffic, here’s the simplest way to test out Facebook Advertising on a super­small budget. Boosted Posts. You may know what these are, you may not. But essentially a “Boosted Post” is just a status update you publish to you Fan Page. Normally, 5­10% of your Fans will see that post. But if you choose to “Boost” it (for a small budget you choose), Facebook will show that post to more of your fans. Here are the main benefits of using Boosted Posts…

1. Simple Setup & Creation All you need to do is write a quick status update, upload an image for it, link to your landing page, choose your budget and “boost” the dang thing. Simple as that. Easiest ad you’ll ever create. 2. Always Targeting the Right Audience

Boosted posts get shown to your fans. So really, you don’t need to worry about the targeting of your ad.

As long as your audience wasn’t purchased from some website in the Philippines promising to get your 10,000 fans overnight, then boosting posts to your own audience is a guaranteed way to reach a market who is already interested in what you’re talking about. 3. Choose Your Own Budget

Boosted posts allow you to choose your own budget. So when the $10 you choose to spend is gone, Facebook stops boosting it. This ensures you don’t need to lose sleep wondering if your advertising budget is racking up some outrageously high bill. So get on creating a boosted post sometime! Even if you only have 100 fans, boost a post to them for a few bucks. Send them to your landing page, and you will see some instant results. We use boosted posts to test out new landing pages all the time. Spend $25, send a bunch of our own fans to a landing page and see what happens. If the page works well, then we know we have made something our audience likes. If the page doesn’t convert, then its back to the drawing board to re­think what our landing page is talking about, giving away, etc.

8) Some Quick Perspective Alright, let’s put a bow on this thing. We’ve covered my exact Fan Page Marketing funnel. I truly hope you take these lessons to heart, as this is exactly what has helped me create a real, sustainable business that now employs 13 full­time people in our office every day. Whether you are growing a team (like I am), or looking to be the flexible one­or­two­man show, this is the blueprint you need. This is the proven strategy of how to successfully attract leads and turn them into paying customers. It is the result of a lot of hard work, plenty of creativity, and a willingness to learn from my mistakes. There is nothing that you have seen in this report that you cannot replicate. The only difference between you and I is a few years of experience. That’s it. I am nothing special. Just a hard worker who has been at this a little longer than you have. Just remember me as the guy who worked part­time in a paper shredding factory after spending 4 years in college studying something I no longer use. True story, maybe I’ll tell you the rest sometime. I was just a guy who was happy to land a desk job, and then learned to hate it enough to get my butt in gear and build something I love. And I am very lucky to still be doing that today. But my point is, I am no different than you. Done > Perfect As my closing words, do not try to get this whole thing perfect. I’ve said this before, an imperfect funnel that is done is better than taking months to build the “perfect” funnel. Perfection isn’t the goal, getting the pieces of a funnel in place is the goal. Do not get bogged down in details, just get moving! My funnels are still a work in progress, and they likely always will be. But I have each and every piece in place, and that produces results. Read this thing a few times, please. I mean that. Let this sink in. Read it. Go to bed. Get back up and read it again the next day. Give this process some time to sink in.

My genuine hope is that this report helps this stuff *click* in your head. I’ve tried to give away as much as I can, and now the pressure is on you to keep this rolling. This information changed my life and I am very excited to hear about how it is going to change yours as well. It means the world to me that you have read this report. Truly, from the bottom of my heart, thank you for investing even a little bit of time in me. It is my genuine hope that this report can open doors, clear up your mind, and get you moving in the right direction. So here’s to you, your refreshed vision, and your future success. All the best, Brian Moran Get 10,000 Fans P.S. If there is anything extra I can do for you, please let me know. I would love to know that you have enjoyed this report... 2 If you could, send me an email at brian@get10000fans.com and just let me know what you enjoyed, what feels “clearer” now, and what the first thing you want to get working on right now is. P.P.S. You got a quick chance at two special offers when you bought this report. You may have passed before, but if you are still interested in either, I would love to allow you to take a second look. The first offer was kind of a “Done­For­You” package where I give away some cool stuff on how I write/create my Landing Pages, some copy & paste email templates for your follow up campaigns, a sales letter outline so you can use a template I use for my own sales letters, and some other stuff. If you’re interested in that, you can get a second shot at that offer by clicking right here. The second offer was for SamCart, the shopping cart tool developed by myself and my staff. SamCart is pretty awesome, if I do say so myself. And I would love to for you to check out what I believe is the simplest, most powerful shopping cart tool on the market. Click right here to see a 5­minute live demo of SamCart, and take advantage of our customer­only special offer.