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![Page 1: The FEATURES of HIGHLY EFFECTIVE PACKAGING › fileadmin › groups › 8 › Helen_Miller__7_F… · The 7 features of Highly Effective packaging. FEATURE 7. Plan for Lift off](https://reader035.vdocument.in/reader035/viewer/2022081611/5f03aa9c7e708231d40a2ce8/html5/thumbnails/1.jpg)
The FEATURES of
HIGHLY EFFECTIVE PACKAGING
a retailer view
Helen Miller Consulting Ltd
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• Retailers like regular packs
• Easy for customers to see
• Easy for store colleagues to fill up
The 7 features of Highly Effective packaging.
Setting the Scene
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• Retailers like regular packs
• Easy for customers to see
• Easy for store colleagues to fill up
The 7 features of Highly Effective packaging.
Setting the Scene
![Page 4: The FEATURES of HIGHLY EFFECTIVE PACKAGING › fileadmin › groups › 8 › Helen_Miller__7_F… · The 7 features of Highly Effective packaging. FEATURE 7. Plan for Lift off](https://reader035.vdocument.in/reader035/viewer/2022081611/5f03aa9c7e708231d40a2ce8/html5/thumbnails/4.jpg)
• The retail nightmare
The 7 features of Highly Effective packaging. FEATURE 1. Knowing your retail environment
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• The retail nightmare
The 7 features of Highly Effective packaging. 1. Know your retail environment
![Page 6: The FEATURES of HIGHLY EFFECTIVE PACKAGING › fileadmin › groups › 8 › Helen_Miller__7_F… · The 7 features of Highly Effective packaging. FEATURE 7. Plan for Lift off](https://reader035.vdocument.in/reader035/viewer/2022081611/5f03aa9c7e708231d40a2ce8/html5/thumbnails/6.jpg)
The 7 features of Highly Effective packaging. 1. Know your retail environment
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The 7 features of Highly Effective packaging. 1. Know your retail environment
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The 7 features of Highly Effective packaging. 1. Know your retail environment
Shelf Edge
Price Ticket
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Shelf Edge
The 7 features of Highly Effective packaging. 1. Know your retail environment
![Page 10: The FEATURES of HIGHLY EFFECTIVE PACKAGING › fileadmin › groups › 8 › Helen_Miller__7_F… · The 7 features of Highly Effective packaging. FEATURE 7. Plan for Lift off](https://reader035.vdocument.in/reader035/viewer/2022081611/5f03aa9c7e708231d40a2ce8/html5/thumbnails/10.jpg)
The 7 features of Highly Effective packaging. FEATURE 2. See the wood for the trees
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The 7 features of Highly Effective packaging. 2. See the wood for the trees
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The 7 features of Highly Effective packaging. 2. See the wood for the trees
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• Go shopping where your customer shops
• Go shopping with a retailer
• Talk to customers
• Look at displays and imagine your product sold there
• Don’t sign off a pack design until you have seen it in store
Walk in a retailers shoes
The 7 features of Highly Effective packaging. 2. See the wood for the trees
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The 7 features of Highly Effective packaging. FEATURE 3. Luxury Cues and the category
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The 7 features of Highly Effective packaging. 3. Luxury Cues and the category
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The 7 features of Highly Effective packaging. 3. Luxury Cues and the category
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Mould
The 7 features of Highly Effective packaging. FEATURE 4. Stamp “Luxury” through like a stick of rock
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The 7 features of Highly Effective packaging. FEATURE 5. Buy me now
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The 7 features of Highly Effective packaging. 5. Buy me now
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The 7 features of Highly Effective packaging. 5. Buy me now
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• πάρα πολλές πληροφορίες
• ข้อมูลที่มากเกินไป
• 太多的信息
The 7 features of Highly Effective packaging. FEATURE 6. KISS (keep it simple, stupid)
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The 7 features of Highly Effective packaging. 6. KISS (keep it simple, stupid)
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The 7 features of Highly Effective packaging. 6. KISS (keep it simple, stupid)
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The 7 features of Highly Effective packaging. 6. KISS (keep it simple, stupid)
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Understanding the supply chain;
• Lean design
• What does the consumer really
value?
• Ordering leadtimes
• Sourcing options
• Manufacturing constraints
The 7 features of Highly Effective packaging. FEATURE 7. Plan for Lift off
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A Retail view:
1. Know your retail environment
2. See the woods for the trees
3. Luxury cues and the category
4. Stamp “luxury “ through like a stick of rock
5. Buy me now
6. KISS
7. Plan for lift off
The 7 features of Highly Effective packaging.
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The FEATURES of
HIGHLY EFFECTIVE PACKAGING
a retailer view
Helen Miller Consulting Ltd