The FIRE Within: Saving Lives through Business

J KJoy KnoxProgram Director, Carson J Spencer Foundation

www.CarsonJSpencer.orgp g720-746-4168

Social huh?Social… huh?Transformative =1 Strong Impact;Social Enterprise1 Market Based PrinciplesSocial EntrepreneurSomeone who uses

Social Innovation1. Strong Impact;2. Scalable;3. Addresses more

than one challenge

1. Market-Based Principles to address Social Needs

2. Address Programs AND Profits

Someone who uses entrepreneurial principles to organize, create and manage a venture to

Social Enterprise

S i l E t

gat same time;

4. Efficient;5. Collaborative

3. Clients are participants in solution

gachieve social change.

Social Entrepreneur

Women’s Bean ProjectWomen s Bean ProjectSocial Issue = Women in cycle of povertyy p ySolution = Teach job skills Product = BeansProduct Beans74% of all revenue generated by sales.

Go Upstream –Parable of the River

“Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have

l ti i d th fi hirevolutionized the fishing industry.”

Bill D t CEO A h kBill Dreyton, CEO Ashoka

Innovative. Crazy. Out of the Box!Game

Define Social IssueWhat does it look like in your community?Who does this affect (market audience)?( )Think UPSTREAM!

Define SolutionDefine Product/Service

How can you use it to meet the solution?yHow can you make money with it?

2-minutes to present your Social Enterprisep y p

About CJSF: VisionAbout CJSF: Vision

“We envision a world where leaders and communities are committed to sustaining a passion for life.”

About CJSF: MissionAbout CJSF: Mission

We sustain a passion for life through:We sustain a passion for life through:Delivering innovative and effective suicide prevention programs for working-aged peopleg g gCoaching young leaders to develop social enterprises for mental health promotion and

i id tisuicide preventionSupporting people bereaved by suicide.

The FIRE Within: S h hSaving Lives through Business

Future, Innovative, Resilient Entrepreneurs, , pThrough innovation and entrepreneurialism, we inspire young people to find market-based sol tions to mental health iss essolutions to mental health issues.Fire can destroy or fire can create. As an individual, you can decide how circumstances of life affect you. Do h d hi b i d d t ihardships bring you down and cause you to give up or build you up and make you stronger?

8

Partnership with JARMIPartnership with JARMI

J iCJSF

The FIRE Within

Junior Achievement

Be Entrepreneurial

MOUCJSF helps those at risk of suicide sustain a passion for life.

JARMI: Prepare youth for careers in the global economy.Together: We create youth leaders who understand mental health and have more resiliencies for their futures.ep e eu a

GMHS Rangeview CEC

ProcessProcessYear-long course in social entrepreneurship, mental health advocacy, and leadership training

JA = Be Entrepreneurial (first 7 weeks)CJSF = The FIRE Within

Root Cause ThinkingNeeds AnalysisSafe Messaging

Business Plan CompetitionMicro GrantsImplementationp

What SUCCESS looks likeWhat SUCCESS looks like…Strengths-Based Partnership:

Junior Achievement - Rocky Mountain, Inc. provides access to classrooms and the Be Entrepreneurial! curriculum. Second Wind Fund, Inc. provides free access to quality mental health services for at-risk and uninsured youthhealth services for at-risk and uninsured youth. We integrate these programs to create and support young social entrepreneurs.Teachers and principals actively engage with the classrooms toTeachers and principals actively engage with the classrooms to support these burgeoning social enterprises.

High Impact:A classroom of 20 will impact over 2,000 other students and p ,community members.For every one student, another 100 individuals are affected through innovative marketing, social messaging and product purchasing.

Competition CriteriaCompetition CriteriaInnovation: A compelling and innovative approach to mental health advocacy and/or suicide prevention (be bold!)Effectiveness: Measure social impactpSustainability: Ability to continue to generate revenue and awareness long after its initial implementationProfit: The potential for generating a substantial netProfit: The potential for generating a substantial net revenue

2010-2011 FIRE Winner2010 2011 FIRE WinnerRangeview High School

I Choose to LΦVE WristbandsSold 1,000 wristbands in 2 months.Net profit $1,519Put on benefit concert to breakdown social barriers tobreakdown social barriers to receiving mental health.Plan to expand product line next year

Follow-up survey conducted with school revealed that •91% of students were year. aware of the campaign; •74% felt confident standing up to a bully; •88% believe the campaign was successful.

Launch EventLaunch Event

Runner Up - CEC Middle CollegeYABY (Youth Against Bullying Youth)

To become YABY-fied (or YABY-certified):1. Purchase and watch the YABY video. 2. Go through accompanying curriculum and learn

community suicide prevention resources.3. Sign a Commitment of Values, ensuring that you receive

your "YABY-fication".4. Purchase YABY merchandise, including apparel that

di l th YABY ldisplays the YABY logo.5. Change the world with YABY.

Won the Metro State Innovation Challenge award -$500$500.Student-made video has been completed.This product is still in development stage and will be sold in the 2011-2012 school year.

YABY VideoYABY Video