CRACKERS

77%of snackers prefer

ready-to-eat options

Source: fona (2016)

of millennials are

early day snackers: Baking Business

(2015)

He eventually mixed just flour

and water, baked it, and called

his invention “Pearson’s Pilot

Bread.”

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Retail sales of

crackers are

estimated to grow

$2 billion to $9.3 by

2018Source: SFA (2016) MAR SEP

TREND CHEX ADVICE EXAMPLE

Top Varieties!

Innovative

Flavor Profiles

.

Health Benefits?

Yes, Please!

Consumers are focused on Health & Wellness:

Non GMO

Clean labels

Whole Wheat

Fewer ingredients

Grab n Go

70% expected category growth

by 2018

Source: McClane (2016)

The first cracker was made in

1792 by John Pearson in

Newburyport, MA. Pearson

was looking to make a type of

biscuit that would last longer

than traditional sailor’s

biscuits without spoiling.

Did You Know?

SEASONALITY:47% of

Cracker sales at

Chex are sold

May - August

19%

Look for ingredients that boost value

Sweet & Savory – consumers

enjoy indulgent options. Offer

alternative lines with ingredients

such as almonds, dates, corn,

and black rice to boost flavor

profiles.

Protein

Gluten Free

Multigrain

No high fructose corn syrup

Quick snacking is on the rise

Millinneals – favor snacking

throughout the day. Offer

Bite sized mini crackers.

Top Selling Crackers:

1. Table Water

2. Rice Cracker

3. Whole Wheat

4. Rosemary

5. Minis

6. Stoned Wheat

7. Flatbread

8. Breadsticks

Boomers – snack in the

afternoon, evening, and for

meal replacement. Offer

Premium ready-to-eat options.

Gourmet – artisan crackers

are creating a niche market

with consumers. Add cinnamon

rosemary, sweet potato,

coconut, and veggie flavors to

build repeat sales.

Great for

on the go. (# 18115 Lunchtime snack.

(# 18020)

Carr’s Table Water

(# 18020)

Looking for a great rice cracker?

Try Kame (# 36120)

Be bold and adventurous

Try some Kii Date & Walnut

Crisps (# 20007)

Nejaime’s lavish Rosemary (# 19267)

Whole

Wheat

(# 20019)

Multi-grain

(# 18204)

Nut & Rice

(# 21897)

TOP 10 CRACKERS

4

#18020 – CARR’S Bite Size Table Water Cracker

#18070 – CARR’S Whole Wheat Crackers

#18021 – CARR’S Cracked Pepper Table Water Crkr

#36120 – KAME Plain Rice Crunch gf

#20008 – KII Cranberry Pumpkin Seed Crisp

#20006 – KII Date & Walnut Crisps

#18181 – DARE Original Breton Crackers

#19228 – LA PAN Original Croccantini Mini

#36121 – KAME Black Sesame & Soy Rice Cracker

#18339 – MARINER Stoned Wheat Cracker

1 2 3 4 5

1 2

3

4 5

1. Carr’s Bite Size Table Water Cracker (#18020)

2. Carr’s Whole Wheat Crackers (#18020)

3. Carr’s Cracked Pepper Table Water Crackers (#18021)

4. Carr’s Rosemary Crackers (#18115)

1. Kame Plain Rice Crunch gf (#36120)

2. Kame Sesame Rice Cracker gf (#36122)

3. Kame Black Sesame & Soy Rice Cracker (#36121)

4. Kame Wasabi Rice Cracker (#36124)

1. Kii Naturals Cranberry Pumpkin Seed Crisp(#20008)

2. Kii Naturals Date & Walnut Crisps (#20006)

3. Kii Naturals Rosemary Pistachio Crisps (#20007)

4. Kii Naturals Apricot Orange Almond Crisps (#20004)

1. Dare Breton Original Crackers (#18181)

2. Dare Breton Grains first Whole grain Cracker (#18145)

3. Dare Breton Multi – grain Cracker (#18170)

4. Dare Breton Herb & Garlic Cracker (#18198)

1. Mariner Stoned Wheat Cracker (#18339)

2. Mariner Bite Sized Stoned Wheat Cracker (#18338)

3. Mariner Sea salt & Olive Oil Cracker (#18333)

4. Mariner Original Water cracker (#18331)

6 7 8 9 10

TOP 5 MOVER BRANDS1. Conventional – Merchandise on bottom shelves.

2. Specialty – Utilize sight lines & top shelves/Brand block.

3 Organic Teas – Eye level ! Consumers want Organic

4. Block by Sub-Category – Black, Herbal, Green , etc.

FEATURED BRAND

TOP NEW ITEMS

Olive Oil(#18420)

Sesame Seed& Olive Oil

(#18422)

Rosemary & Olive Oil (#18421)

is the result of years spent meeting and forging relationships with local farmers from Europe, Asia, Africa, the Middle East and South America. Many of these farmers continue to provide Kii Naturals with the world’s finest ingredients, which are used every day to make their delicious crackers. At Kii Naturals, the goal remains to unearth the finest ingredients from around the globe and offer them to customers in a unique artisanal product.

Black Pepper& Olive Oil

(#18423)