Press release

Immediate Release

“The First Belt and Road International Food Expo 2018” Officially announced today

The Forerunner of Innovation

A Gathering of Elites

Broaden Business Opportunities .

FMC Exhibition Company Limited has officially announced today (26th June) “The First Belt and Road International Food Expo 2018”. In the Launching Ceremony cum Press Announcement at Renaissance

Hong Kong Harbour View Hotel, the announcement of the exhibition sets between 27th to 29th June at AsiaWorld-Expo, Hong Kong. BRIFE will be the first landing platform providing a one-stop food trade and investment co-operation from the seventy countries along the Belt and Road. It aimed to facilitate unimpeded trade and promote the food industry in these emerging countries as well as to meet the expectations and needs of global food industry.

Key message:

*The Forerunner of Innovation: The Global First “Belt and Road International Food Expo 2018” BRIFE will be

held from 27th to 29th June 2018 at AsiaWorld-Expo. It will be the first landing platform providing a one-stop

food trade and investment co-operation for countries along the Belt and Road Regions.

*A Gathering of Elites: The first-ever private-owned Food Exhibition has acquired seven Consul-Generals in

Hong Kong and nine well-known dignitaries of the community to be the Honorary Advisory Board Members.

At the same time, it is fully supported by the Belt and Road Global Development Alliance (BARGDA), InvestHK

and Meetings & Exhibitions Hong Kong (MEHK) as supporters. During the kick off ceremony, there are 9 Consul-

Generals and over 30 Consular and Trade representatives, together with over 300 VIPs and supporting

corporations attending the event.

* Broaden Business Opportunities: Focuses on 5 spotlight halls: Food Trade Hall, Snack Food Hall, Halal Food

Hall, Investment Hall and Professional Service Hall. Opportunities convey new culinary flavors and innovative

food products to all international buyers, maximizing exposure of the corporate image, stimulate market

awareness and expectations, and distinguish ours from other industry players to open new international

markets.

*There are 8 Consular representatives showcase their national food specialties at the display area

Media can download the press release & photos from our website:

www.fmcexhibition.com/626/

BRIFE invited officiating guests including: - Ms. Florence Hui, Under Secretary for Home Affairs, The Government of the Hong Kong SAR - Dr. Raymond Ho, Chairman of Honorary Advisory Board of BRIFE - Ms. He Ping, Senior Assistant Director General, New Territories Sub-Office of the Liaison Office

of the General People’s Government in the Hong Kong SAR - Ms. Sindy Wong, Head of Tourism and Hospitality of Invest Hong Kong - Ms. Emily Fu, Senior Manager, Planning & Exhibitions of Meetings & Exhibitions Hong Kong - Dr. Haywood Cheung, Chairman of “Belt & Road Global Development Alliance” (BARGDA)

Ms. Florence Hui said the first Belt and Road International Food Expo (BRIFE) will provide the “one-stop shop” professional food trade platform for the Belt and Road countries, and create and drive business along the Belt & Road. Dr. Raymond Ho said that food is one of the multi-facets of culture and is an important element of 'people-to-people's Bonds' of Belt & Road Initiative. Mr. Calvin Yip, Chairman of FMC Exhibition Company Limited acknowledged that this exhibition distinguishes from the other food exhibitions. This exhibition focuses on the high-end international food commerce and investment collaboration under the Belt and Road. He truly believed that the professionalism and the extensiveness of this exhibition which cultivate industrial interaction. You can’t miss this amazing event. BRIFE’S Five Themes:

Under the theme “Steering World Food Industries to New Opportunities”, serves as the core theme of

the event. Utilize this theme, we have organized five exhibition halls of separate food specialties, namely

the ‘Food Trade Hall’, ‘Snack Food Hall’ and ‘Halal Food Hall’, which present numerous food product

categories of new culinary flavors and innovative products to all international buyers along the ‘Belt and

Road’ countries and regions. BRIFE newly introduces the ‘Investment Hall’ and ‘Professional Service

Hall’ to provide collaboration opportunity for G2B and B2B large-scaled investment. It brings together

a variety of professional service providers, such as, legal, tax & accounting, logistics, cross-border e-

commerce and quality certification, etc. BRIFE’S Acquisition of Consulate-Generals and Full Support of Celebrities: BRIFE has invited seven Consul-Generals in Hong Kong and nine well-known dignitaries of the community gathered together to serve as the Honorary Advisory Board with countries including Indonesia, Pakistan, Zimbabwe, Malaysia, South Africa, Vietnam and Italy. (Member list see appendix 1) Eight Consul-Generals and Chambers of Commerce had showcased their National Food Specialties and had brought stunning food appearances and vibrant experiences.

Mr. Bryan Chan, CEO of FMC Exhibition Company Limited, proudly presented the official launch of the

BRIFE EXPO and introduced the concept and details of the exhibition.

Details of BRIFE: www.brifexpo.com

FMC Exhibition Company Limited Established in 2014, Forever Marketing Consultant Co. Ltd (FMC) is a Hong Kong-based company devoted to providing professional business consulting service to overseas consulates, business associations and food companies. With solid marketing strategy planning background and strong network connections, FMC helps customers to create and expand their business and marketing channels in China and Hong Kong. FMC Exhibition Company Limited, as a subsidiary company of FMC, aims to provide professional exhibition planning services for the food industry and other industries, and to organize large international exhibitions and conferences. For media enquiries, please contact Ms. Selina Cheung at Tel: 2370 0829 / 6976 7293, Fax: 2370 0072 Email: selinsuet@fmcexhibition.com Photo Caption 1

(From left to right)

Mr. Bryan Chan, CEO of FMC Exhibition Company Limited, Mr. Steven Cheng, Executive Director of FMC Exhibition Company Limited, Ms. He Ping, Senior Assistant Director General, New Territories Sub-Office of the Liaison Office of the General People’s Government in the Hong Kong SAR, Mr. Calvin Yip, Chairman of FMC Exhibition Company Limited, Ms. Florence Hui, Under Secretary for Home Affairs, The Government of the Hong Kong SAR, Dr. Raymond Ho, Chairman of Honorary Advisory Board of BRIFE, Dr. Haywood Cheung, Chairman of “Belt & Road Global Development Alliance” (BARGDA), Ms. Sindy Wong, Head of Tourism and Hospitality of Invest Hong Kong, Ms. Emily Fu, Senior Manager, Planning & Exhibitions of Meetings & Exhibitions Hong Kong, Mr. Tommy Chan, Operation Director of FMC Exhibition Company Limited to be officiating guests to conduct the unveiling ceremony.

Photo Caption 2

All Honorable Guests, Honorary Advisory Board Members, Consul-Generals and Consular and Trade

representatives pose for a group photo.

Photo Caption 3-10

Product showcase of Consul General of the Republic

of Indonesia in the Hong Kong SAR and the Macao SAR

Product showcase of Consulate General of Pakistan in

Hong Kong

Product showcase of Consulate General of the

People’s Republic of Bangladesh in Hong Kong

Product showcase of The Iranian Chamber of

Commerce & Investment Hong Kong & Macau

Product showcase of The Poland Hong Kong Chamber

of Commerce

Product showcase of National Wine Agency of Georgia

(Georgian Wine Asia Association)

Product showcase of Consulate General of Israel Hong

Kong & Macau

Product showcase of South African Consulate General

of Hong Kong SAR / Macao SAR, PRC

– Ends –