the first rule of customer development & research
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The First Rule of!CUSTOMERDEVELOPMENT & RESEARCH!
by Ben Larson
BLarson.com
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RULE No.1!Customer Development
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STOP TALKING ABOUT YOUR IDEA
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BLarson.com
INTERVIEWS
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QUESTIONNAIRS
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h"ps://blog.kissmetrics.com/26-‐customer-‐development-‐resources/
PRIMARY GOAL: Reduce Risk
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IDENTIFY YOUR ASSUMPTIONS…
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YOUR JOB:!KILL YOUR IDEA
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The!Seppuku!Pitch
BLarson.com
BLarson.com
article: customers.blarson.com
I AM NOT !MY IDEA.
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I AM THE !SOLUTION.
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BLarson.com
The First Rule of!CUSTOMERDEVELOPMENT& RESEARCH!
by Ben Larson
RESEARCH: OWN YOUR DOMAIN
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@ P i t c h To B e n i n . b l a r s o n . c o m
The First Rule of!CUSTOMERDEVELOPMENT & RESEARCH
by Ben Larson