the first wave of online revenue was driven primarily by national advertisers
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The Hyper Local Online Inflection Point. The first wave of online revenue was driven primarily by National advertisers $100Bn split roughly 50:50 search and display A key part of the next wave will be driven by local, mobile and SMBs Local businesses realize they need to get on line - PowerPoint PPT PresentationTRANSCRIPT
The first wave of online revenue was driven primarily by National advertisers $100Bn split roughly 50:50 search
and display A key part of the next wave will be
driven by local, mobile and SMBs Local businesses realize they need
to get on line They are typically not tech savvy,
they do not value or understand clicks or visits
Most local businesses want the phone to ring A quality lead delivered by phone
can be driven by many kinds of new media
The Hyper Local Online Inflection Point
The Hyper Local, No Bull
New Media Methods drive quality local leads Directory based SEO Long tail SEM Mobile search and display Social Local display
Proven ROI through calls flattens out the nonsense and confusion Many new media channels are hard
to navigate Resolving them to a valued call
resonates with SMBs