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El modelo de las cinco fuerzas de Porter es una herramienta de gestión desarrollada por el profesor e investigador Michael Porter, que permite analizar una industria o sector, a través de la identificación y análisis de cinco fuerzas en ella.

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The Five Competitive Forces That Shape Strategy...The strongest competitive force or forces de-termine the profitability of an industry and be-come the most important to strategy

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The Five Competitive Forces That Shape Strategy...The Five Competitive Forces That Shape Strategy harvard business review • january 2008 investment. If the forces are benign, as

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