the five graphs of telecommunications may 22 2013 webinar final
TRANSCRIPT
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Innovate. Share. Connect.
Boston June 10-11Chicago June 12-13www.graphconnect.com
graphs are everywhere
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
The Five Graphs of Telecommunications
Philip Rathle, Sr Dir ProductsNeo Technology (Neo4j)
[email protected]: +1.650.918.9595
http://twitter.com/prathle
Sustainable Competitive Advantage from Graphs, using a Graph Database
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Agenda
1. Graphs in Parallel IndustriesGartner’s “5 Graphs” for Consumer Web
2. The 5 Graphs of Telecommunications & Real-World Examples
3. Technologies for Deriving Sustainable Competitive Advantage from one’s Graphs
4. Who’s Using Them and Why
5. Q&A
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Let’s Consider...
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Consumer Web Giants Depends on Five GraphsGartner’s “5 Graphs”
Social Graph
Ref: http://www.gartner.com/id=2081316
Interest Graph
Payment Graph
Intent Graph
Mobile Graph
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
The 5 Graphs of Telecommunications
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
#1: The Network GraphGraphs in Communications
Router
Service
DEPEN
DS_ON
Switch Switch
Router
Fiber LinkFiber Link
Fiber Link
Oceanfloor Cable
DEP
END
S_O
N
DEPEN
DS_O
N
DEPENDS_ON
DEPEN
DS_O
NDEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEP
END
S_O
N
LINKED
LINKED
LINKED
DEPENDS_ON
Network Inventory,Cost Accounting
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
#1: The Network GraphGraphs in Communications
Router
Service
DEPEN
DS_ON
Switch Switch
Router
Fiber LinkFiber Link
Fiber Link
Oceanfloor Cable
DEP
END
S_O
N
DEPEN
DS_O
N
DEPENDS_ON
DEPEN
DS_O
NDEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEP
END
S_O
N
LINKED
LINKED
LINKED
DEPENDS_ON
Network Inventory,Cost Accounting
Impact Analysis, Failure Analysis,
Alarm Correlation
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
#1: The Network GraphGraphs in Communications
Cell Signal Analysis
Router
Service
DEPEN
DS_ON
Switch Switch
Router
Fiber LinkFiber Link
Fiber Link
Oceanfloor Cable
DEP
END
S_O
N
DEPEN
DS_O
N
DEPENDS_ON
DEPEN
DS_O
NDEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEPENDS_ON
DEP
END
S_O
N
LINKED
LINKED
LINKED
DEPENDS_ON
Network Inventory,Cost Accounting
Impact Analysis, Failure Analysis,
Alarm Correlation
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Use in modeling of physical and logical networks
‣ impact analysis, configuration management, network inventory
#1: The Network GraphGraphs in Communications
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Network Signal Analysis
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Network Signal Analysis
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Network Signal Analysis
Reference: http://www.slideshare.net/craigtaverner/playing-on-the-edge
Wednesday, May 22, 13
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Service Assurance& Network Failure Analysis
*These specific visualizations built using Tom Sawyer SoftwareWednesday, May 22, 13
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Neo Technology, Inc Confidential
#2: The Customer GraphGraphs in Communications
Mobile apps, Collaboration,
Social Recommendations,Location based services,
and more...
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Reference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor
Graphs in Communications#2: The Customer Graph
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Reference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor
Graphs in Communications#2: The Customer Graph
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Reference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor
Graphs in Communications#2: The Customer Graph
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Reference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor
Graphs in Communications#2: The Customer Graph
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Graphs in Communications#2: The Customer Graph
Social-Mobile Examples
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
#3: The Call Graph Graphs in Communications
Plan & Feature Recommendations, Assess Churn Risk.Aggregated CDRs to construct inferred social graph.
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
#4: Master Data GraphGraphs in Communications
Organizational “Hierarchy”,Product “Hierarchy”
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
#4: Master Data GraphGraphs in Communications
Organizational “Hierarchy”,Product “Hierarchy”
Resource Authorization(Product & Customer Graphs)
Ref: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
#5: The Help Desk GraphGraphs in Communications
Online Recommendationsfor Case Avoidance
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Technologies to Leverage The 5 Graphs
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
• Growing market. Neo4j is the leading graph database in the world today
• Open Source & Commercial Model
• 500,000+ downloads
• Community Ecosystem: active forums, code contributions, etc.
• Product under development since 2000. In 24x7 production since 2003
The Graph Database
Wednesday, May 22, 13
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The Zone of SQL Adequacy
Connectedness of Data Set
Perfo
rman
ce
SQL database
Requirement of application
Wednesday, May 22, 13
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The Zone of SQL Adequacy
Connectedness of Data Set
Perfo
rman
ce
SQL database
Requirement of application
Wednesday, May 22, 13
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The Zone of SQL Adequacy
Connectedness of Data Set
Perfo
rman
ce
SQL database
Requirement of application
Salary List
ERP
CRM
Wednesday, May 22, 13
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The Zone of SQL Adequacy
Connectedness of Data Set
Perfo
rman
ce
SQL database
Requirement of application
Salary List
ERP
CRM
Network / Data CenterManagement
Social
Master DataManagement
Geo
Wednesday, May 22, 13
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The Zone of SQL Adequacy
Connectedness of Data Set
Perfo
rman
ce
SQL database
Requirement of application
Salary List
ERP
CRM
Network / Data CenterManagement
Social
Master DataManagement
Geo
Graph DatabaseOptimal Comfort Zone
Wednesday, May 22, 13
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LIVES WITH
LOVES
OWNSDRIVES
LOVESname: “James”
age: 32twitter: “@spam”
name: “Mary”age: 35
property type: “car”
Graph data model
brand: “Volvo”model: “V70”
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
AUTHENTICATES
TRANSMITS_DATA
ASSIGNED_TOCONNECTS_TO
AUTHORIZEStype: “Mobile”
model:“iPhone 5”IMEI: 99 000107 765315 1
type:“BTS”Height_m: 9.8Power: 400A
Backup_Generator:”Y”
device type: “Test”type: “Trunk”
mbps_capacity:5000
type: “Central Office”CLLI Code: “PTLEORTEDS0”
Graph data model
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
1. Order-of-magnitude improvements in query performance for complex, connected data
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
1. Order-of-magnitude improvements in query performance for complex, connected data
2. Drastically accelerated application development cycles
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
1. Order-of-magnitude improvements in query performance for complex, connected data
2. Drastically accelerated application development cycles
• Direct match between the business domain and the storage layer
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
1. Order-of-magnitude improvements in query performance for complex, connected data
2. Drastically accelerated application development cycles
• Direct match between the business domain and the storage layer
3. Maintainability and extensibility of the data model
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
1. Order-of-magnitude improvements in query performance for complex, connected data
2. Drastically accelerated application development cycles
• Direct match between the business domain and the storage layer
3. Maintainability and extensibility of the data model
• No need to fit everything into one box, or predict what the data will look like
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Why Telcos Chose Graph Databases
1. Order-of-magnitude improvements in query performance for complex, connected data
2. Drastically accelerated application development cycles
• Direct match between the business domain and the storage layer
3. Maintainability and extensibility of the data model
• No need to fit everything into one box, or predict what the data will look like
4. Carrier-grade reliability of the product
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
The Network Graph
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
The Network Graph The Customer Graph
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
The Network Graph
The Master Data Graph
The Customer Graph
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
The Network Graph
The Master Data Graph The Help Desk Graph
The Customer Graph
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
The Network Graph
The Master Data Graph The Help Desk Graph
The Customer Graph
(Along with some others...)Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Who’s Using Graph Databases Today?
Communications
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Who’s Using Graph Databases Today?
Accenture
Communications
Wednesday, May 22, 13
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Neo Technology, Inc Confidential
Thank you!
Stay Connected!
Wednesday, May 22, 13
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Innovate. Share. Connect.
Boston June 10-11Chicago June 12-13www.graphconnect.com
graphs are everywhere
Wednesday, May 22, 13
![Page 50: The five graphs of telecommunications may 22 2013 webinar final](https://reader034.vdocument.in/reader034/viewer/2022042814/554e202ab4c90571798b4c8b/html5/thumbnails/50.jpg)
Wednesday, May 22, 13