A fl exible multimedia communication tool that fi ts your budget.

(800) 653-5313 | www.prnewswire.com. Copyright © 2010 PR Newswire Association LLC. All Rights Reserved.*Turnaround time may be longer for video fi les.

The Flex Release™

Enhance your news release with videos, photos, downloadable assets and more. Adapt communications to your needs, cost-effectively, with the power of the Flex Release™.

The Flex Release™ enhances a traditional news release by incorporating rich media assets that help you communicate, connect and engage with your audiences. Not only is the Flex Release a cost-effective means of including multimedia within your communi-cations mix, it also enables you to readily share this content with key audiences. Give the Flex Release a try and you’ll quickly see why so many companies and organizations are embracing multimedia as a means of extending the impact and reach of their message.

Flex Release™ Benefi ts

Choose which multimedia assets – videos, photos, documents and logos or some combination thereof – to include with your release.

Then simply upload you multimedia content with your news release via PR Newswire’s Online Member Center. Within three to four hours, your release is ready for distribution*. And since PR Newswire and MultiVu host your multimedia assets, there is no need for hosting on your end.

Plus, with the Flex Release, you get national wire and Web distribution to media and online portals, ROI measurement tools, Search engine optimization and much more.

Great Value: $1,500

Flex Release™ Features

The Flex Release offers the ability to quickly and easily incorporate rich media assets into your news release – at a price you can afford. What’s more, you don’t have to skimp on value. Features include the following:

Choice of any three multimedia assets: • Videos, photos, documents, PDFs, audio, or logos – plus 400 words of text and up to fi ve links to supporting content on the Web

Wire & Web distribution: • US1 full national distribution to more than 5,700 media points, and more than 5,000 Web sites, databases and online services as well as PR Newswire’s media only Web site, PR Newswire for Journalists, where tens of thousands of registered journalists and bloggers generate more than one million news release views per month

Photo and video distribution: • Your video will be distributed to YouTube, Yahoo! Video, Metacafe and others. And a photo of your choice will be rendered on The Reuters Sign** in Times Square

Social Media Tagging: • Each Flex Release is tagged for the following sites: del.icio.us, Technorati, Digg, Google, Yahoo!, reddit and newsvine; a “Forward to a friend” e-mail option for viral distribution is also included

Search Engine Optimization (SEO): • SEO features extend the life of your release and increase the availability of your news release to millions of people who search the Internet

Reporting: • Take advantage of our reporting tools and measure ROI across multiple platforms including key perfor-mance indicators in an easy-to-use dashboard interface, plus view dynamic links to your Flex Release on select Web sites, track the publications that have viewed your release on our media-only Web site, PR Newswire for Journalists, as well as the click thru rates from www.prnewswire.com

Hosting and archiving:• Your release and multimedia assets are housed on www.prnewswire.com, which has an average of 1.7 million unique visitors per month, and your Flex Release link will be available for up to one year

Additional Services:

Need some help creating the multimedia assets to include in your Flex Release?• PR Newswire and MultiVu™ offer assignment photography, plus a complete array of audio and video production services to meet your communi-cation needs (Call for quote).

Looking for additional visibility for your photos?• Add our Premium Photo Distribution to transmit your high-reso-lution photo(s) directly to the media via AP National and up to 1,000 Web sites, plus receive one year of archiving in the NewsCom and AP Archive databases and rendering of your image on The Reuters Sign** in Times Square and the Fashion Show Mall sign*** in Las Vegas ($895 for fi rst photo, $525 for each additional).

Just interested in photo archiving? • Try our Total Photo Archive via NewsCom and AP Archive ($415 per image).

Want a custom solution for including multimedia content in your release? • Ask about our custom, fully branded HTML Multimedia News Releases.

For more information, contact 1-800-653-5313.

The Flex Release™

*Turnaround time may be longer for video fi les.**Distribution to The Reuters Sign in Times Square is provided through a partnership with Times Square2, a Thomson Reuters alliance.***Content restrictions apply.