the four steps to seo domination
TRANSCRIPT
TheFourStepstoSEODomina4on
KobiOmenaka
Chemical Engineering MEng
Social Media (MA)�
What are your challenges?
Inbound Marketers
Why Inbound Marketing• The way people buy has fundamentally
changed • The first thing you do when buying anything is
open a browser and start researching. Your prospects are exactly the same. • 70% of buying decision now made before a
consumer will engage with a ‘sales person’ • It follows that you need to bring people to you
early , when in still in that research mode. • We do this by blogging.
What Inbound Marketing Does
• TURNS STRANGERS TO VISITORS • CONVERTS VISITORS INTO LEADS • NURTURES LEADS INTO CUSTOMERS • TURNS CUSTOMERS INTO PROMOTERS • MEASURED THROUGH R.O.I.
The Inbound Marketing Funnel
Attract
Defining SEO
“The process of improving your website so that it attracts more visitors from search engines ”
Step 1
RESEARCH
WHY RESEARCH?
Attract
Convert
Understanding The Buyer
Strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.
The Business Model Canvas
Strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.
The Business Model Canvas
Google’s Business Model Canvas
OurBuyerPersona• Marathon Megan
– 30-50 years old – Come to running after a
period of no exercise post university
– Now passionate about running and exercise “making up for lost time”
– Stable career – Finances to pay for the
“Right” pair(s) of trainer(s)
– Lives in London
OurBuyerPersona’sKeywords
• Relevancy – “Shoes” vs “Marathon Running Shoes”
• Long Tail vs Short Tail – “Ladies Marathon Running Shoes” vs
“Trainers” • Jargon vs Colloquial – “Fallen arches” vs “Flat Feet”
• Search Volumes and Competition
KeywordResearchTools
adwords.google.com
KeywordResearchTools
www.google.co.uk/trends/
KeywordResearchTools
www.google.co.uk/
FindingLatentSeman4cIndexing(LSI)Keywords
KeywordResearchTools
hIp://lsigraph.com/
LatentSeman4cIndexingKeywords
KeywordResearchTools
hIp://SEOPressor.com/
LatentSeman4cIndexingKeywords
KeywordResearchTools
chrome.google.com/webstore/
“KeywordsEverywhereChromeExtension”
KeywordResearchTools
keywordshiIer.com
Understanding The Competition
Compe4torResearchTools
hIps://moz.com/help/guides/research-tools/mozbar
Compe4torResearchTools
hIps://www.similarweb.com/
Compe4torResearchTools
www.spyfu.com
Compe4torResearchTools
GoogleChromeExtension
SEOQuake
Step 2
Technical SEO
DNSSeUngs
Arethespidershavingproblemscrawlingyoursite?
DNSSeUngs
hIp://dnscheck.pingdom.com/
ServerSeUngs
Crawl,Crawlerrors,Serverconnec4vity
DNSSeUngs
XMLSitemap
Makesureyouhaveoneandthatit’suncluIeredhIp://www.w3schools.com/xml/xml_validator.asp
SiteSpeed
SiteSpeed
hIps://tools.pingdom.com/
SiteSpeed
hIps://tools.pingdom.com/
SiteSpeed
hIps://developers.google.com/speed/pagespeed/insights/
MobileFriendly?
hIps://www.google.com/webmasters/tools/mobile-friendly/
GoogleDevelopersMobile-FriendlyTest
Cita4onsandLocality
hIps://moz.com/local/search
MozLocal
Cita4onsandLocality
hIps://moz.com/local/search
MozLocal
Cita4onsandLocality
hIps://moz.com/local/search
MozLocal
Cita4onsandLocality
hIps://moz.com/local/search
MozLocal
Step 3
On Site SEO
OnSiteSEOChecklist• Your keyword is in the <title> tag, ideally
at the front (or close to the front) of the tag
• Your keyword is close to the beginning of the <title> tag (ideally the first words)
• The title tag contains less than the viewable limit of 65 characters (optional but recommended)
• Your keyword is in the first <h1> tag (and your page has an <h1> tag)
• If your page contains additional header tags (<h2>, <h3>, etc) your keyword or synonyms are in most of them
• Any images on the page have an <alt> tag that contain your chosen keyword
• Your keyword is in the meta description (and there is a meta description)
• There is at least 300 words of text on the page
• Your keyword appears in the URL (if not the homepage)
• Your keyword appears in the first paragraph of the copy
• Your keyword (or synonyms — Google recognizes them now) is used other times throughout the page
• Your keyword density is between .5% and 2.5%
• The page contains dofollow links to other pages (this just means you’re not using nofollow links to every other page)
• The page is original content not taken from another page and dissimilar from other pages on your site
YOASTSEOPLUGIN
hIps://yoast.com/wordpress/plugins/seo/
Step 4
Off Site SEO
SearchAnaly4cs
SearchConsole→SearchTraffic→SearchAnaly4cs
DomainAuthority/PageRank
MozToolbar
OpenSiteExplorer
hIps://moz.com/researchtools/ose/
OpenSiteExplorer
hIps://moz.com/researchtools/ose/
InfluencerOutreach
hIp://buzzsumo.com/
InfluencerOutreachonTwiIerandInstagram
hIps://audiense.com/
The Next Steps?
Repeat!
Questions?
EmailmetowatchthisSEOworkshopforFREE!
www.kobestarr.io