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The Fragile Client Relationship Moderator: Neil Perry Slide 2 Neil A. Perry Slide 3 Marketer Only Meetings Slide 4 Brand Feedback Consistent Agency / Vendor Themes Looking for Strategic Thinking Want Collaboration Financial Concerns and Must See Clear ROI Want New Thinking; Fresh Ideas Slide 5 Expressed Concerns / Needs Integration / Elimination of Silos Managing the Increased Needs from Channel Growth Senior, Stable Agency Leadership Best Pricing Slide 6 Brands & Marketers Generally Satisfied with Agencies / Vendors Want Thought Leadership Increasingly Seeking The Next Big Idea Shiny New Objects Time Compressed / Overwhelmed Internal Staff Slide 7 My Agency Rocks Slide 8 Gets My Brand Strategic Partners Challenge Each Other Integrated Clear POV Idea Generation Slide 9 Ideal Partnerships Slide 10 Best Solutions Through Working Together Honesty Collaborating Partner Nimble Financially Fair Slide 11 First Questions What are the barriers to developing effective partnerships with clients, or vendors? What have you done to overcome these barriers, and create a Collaborative Partnership? Slide 12 Services, Attributes & Skills Slide 13 Stake a Course Walk In Our Shoes Technical Innovators Tool Selection and Matches New Ideas / Best Ideas Thought Leadership Smart Creative Slide 14 Questions What skills or attributes will you need to develop to succeed in todays marketing environment? What / How can you make those changes happen? Slide 15 Perceived Weaknesses Slide 16 In a Rut Fatigued, Too Comfortable ROI / Results Loss of Drive Test the Waters Tech Savvy Disconnected Slide 17 Questions What are the perceived, or real weaknesses in your organization that gets in the way of your client relationship? What can or are you doing to shore up those weaknesses and improve your partnership? Slide 18 Recap Agencies Do Rock! The Critical Importance of Partnering Enhanced Skills and Attributes to Meet Future Needs Address and Correct Weaknesses It is a Fragile Client Relationship Lets Redesign Ourselves!