the franchise show 2011 social media slides
DESCRIPTION
Social Media use for Franchise system GrowthTRANSCRIPT
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Four golden rules
1. KNOW what you want to achieve
2. GIVE to get
3. LISTEN before you speak
4. ENGAGE and add value
5. START conversations & movements
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What is social media?
http://www.youtube.com/watch?v=6a_KF7TYKVc
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Social trends
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What’s relevant?
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Gartner Hype Cycle
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LinkedIn 90,000,000 users
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Twitter – 50,000,000 tweets per day
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Facebook – 500,000,000
http://www.youtube.com/watch?v=HmNCBqAoIV0
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Facebook adoption
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Field of influence
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Rivers of information
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PC vs. Smart phone EXPLOSION
• Google stats
• Smartphone shipment up 22%
• Euro access to mobile internet 150m by close 2114
• 39% total audience
• Be ready for Smart phone demand
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Rules for success
1. Converse and be helpful
2. Don’t push sales
3. Give to get
4. Keep your promises - You are accountable
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BLOG power
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Video power
http://www.youtube.com/watch?v=5YGc4zOqozo
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Reputation management
LISTEN – ENGAGE and be RELEVANT
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Start a movement
http://www.youtube.com/watch?v=GA8z7f7a2Pk&NR=1
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Training
• Don’t be techie dependent
• Be empowered with knowledge
• Call the shots
• Direct with confidence
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Things NOT to do
• Proceed without a solid strategy
• Fail to measure progress
• Ignore your online reputation
• Blatant self promotion in social media
• Think this is just a fad!
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Ten step Action process
1. Analysis of current internet adoption of status2. Identify key goals3. Coordination of personnel and tasks4. Internal governance and policies (Staff and
franchisees)5. Construction measurement systems6. Online reputation management strategy (Staff and
franchisees)7. Crowd sourcing strategy (Staff and franchisees)8. Assemble social tech tools9. Security and regulations10. Pilot project with expert planning and coaching
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Identify your goalDevelop your web strategy
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Your business card for these slides
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Nick Strong
Web marketing for franchise growth
Web marketing solutions Franchise Recruitment solutions
Contact - [email protected]