the freedom cannabis story · the executive management team is responsible for the overall...
TRANSCRIPT
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Our Brand of Freedom
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A G E N D A
FreedomGrowthThe OpportunityWho We AreThe PlanThe PlaybookMilestonesNext Steps
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Growth
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G R O W T H
One of the fastest growing industries in Canada
High margins and substantial profitability
Perfect solution for slow growth economy
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M A R K E T P O T E N T I A L
• Canadians consumed 698 tonnes of cannabis in 2015, up from 484 tonnes a decade ago, and up from 324 tonnes in 1995
(StatsCan, 2017) • Potential $22.6 billion a year in
economic impact, more than retail alcohol sales: beer, wine and spirits combined
• 6.3 million adults use recreational marijuana
(Deloitte, 2017)
Current Market
• Deloitte predicted that 4.9 million Canadians indicated that they’d be willing to try marijuana if it was legal
(Deloitte, 2017)
• Legislation estimated to grow consumer base (market to increase by 4-6 million people by 2020)
Potential Market
“When the taps are turned on for legalized cannabis, we are going to have a supply shortage. I am highly confident of that”
- Aaron Salz, cannabis sector analyst
Aurora Aphria Canopy Supreme Pharma
$0.73
$8
$1.28
$11.48
$2.97
$18.43
$0.47
$1.88
+996%
+796%
+520%
+300%
Average growth rate between Jan 1 2016 - Nov 30 2017 (Bloomberg)
Average growth rate of 653%
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BIS Our Place
in the Market
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O U R P L A C E I N T H E M A R K E T
Demand after legalization of the adult recreational market in July 2018 is expected to far outstrip supply.
With a comprehensive seed to sale business plan, sustainable growth strategy, and expansion capacity of
over 2 million square feet, we are perfectly positioned to fill the supply gap and service burgeoning demand.
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Who We Are
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W H O W E A R E
We are a purpose-driven cannabis company.
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We are committed to producing cannabis products for every lifestyle that make people's' lives better.
B R A N D P U R P O S E
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C O R E P U R P O S E
To give our customers the freedom to live their best life
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F R E E D O M C A R E S
We cultivate success by putting our employees
and communities in the heart of what we do
It’s just our way of acting.
W E A R E C O M M I T T E D T O O U R P E O P L E
We believe in the art and science of growing. We will grow natural, safe, and industry leading
products for all lifestyles through innovation and a
commitment to the highest growing standards
W E A R E C O M M I T T E D T O Q U A L I T Y
We are committed to creating world-class
products for all lifestyles that help people live
their best life
W E B E L I E V E I N O P T I M I S M A N D O P P O R T U N I T Y F O R A L L
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with the best
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O U R L E A D E R S
The executive management team is responsible for the overall management of the business and the execution of the business plan. Their responsibilities are to oversee operations, fundraising, strategic planning, contract and lease
negotiations and will report directly to the Board of Directors.
G I A N F R A N C O P O T E S T I OCEO & Co-Founder
T R O Y D E Z WA R TCOO & Co-Founder
J U L I E G I R A R D P O T E S T I OPresident & Co-Founder
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O U R E X P E R T S
Licensing Finance Plant Physiology, Plant Genetics, Environmental
Remediation
Legal
Research Marketing Retail & Pharmacy
Architecture & Design
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O U R D E P T H C H A R T
B A R T G I V E N
Brand Marketing
A R T H U R K WA N
Fiance
D AV I D TA M
Legal
B O B H A H N
Accounting
G E O R G E R O U T H I E R
Licensing
T H O M A S N A H A C H E W S K Y
Architecture & Design
C H R I S T I E B E N O I T
Strategic Planning
D R . C H R I S E A R L E
Research & Development
S T E P H A N O P O T E S T I O
Internal Logistics
N AT H A N I E L G A R N E A U
IT Lead
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C O R P O R AT E G O V E R N A N C E
Freedom will be appointing a Fiduciary Board of Directors which will include some of the members of
the “Advisory Team and others in the coming months”. This Board of highly respected directors will manage
the consequential decision making process in accordance with general securities procedures to
protect the interests of our investors.
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The Plan
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T I M E L I N E
2 0 1 7 2 0 1 8 2 0 1 9 2 0 2 0
Begin construction of 73,000 square feet building
J A N - A U G 2 0 1 8
License to grow (Est)N O V E M B E R 2 0 1 8
Est Production Start (Test Crops)
N O V E M B E R 2 0 1 8
Start 56K sq ft expansion
N O V 2 0 1 8 - A P R I L 2 0 2 0
Sell product to market (Est)
A P R I L 2 0 1 9
Evaluate incremental expansion
2 0 1 9 - O C T 2 0 2 0
Q4 Public Listing(target period)
Legalization
Full review
RaiseCapital
PlantFixturing
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The Playbook
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BIS Production
Facility
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Secured existing facility with full services
(125,000 sqf on 56 acres)
• 9 month fixturing period - no rent or opp costs
• Year 1 - (Commencing May 2018) opp costs only
• Year 2 - opp costs and rent on half of building
• Year 3 - rent and opp costs commence
• Option to purchase and expansion clauses
L E A S I N G F R A M E W O R K :
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C O N S T R U C T I O N M I L E S T O N E S
P H A S E I P H A S E I I P H A S E I I I
Begin construction January 2018, Estimated completion date October
1, 2018 73,000 sq ft
Existing Building Existing Building New Building
Begin construction November 2018
Estimated completed date of April 2018 52,000 sq ft total building area
(125,000 sq ft total)
Begin building construction July 2019
Begin leaseholds & fixtures construction May 2020 Finish construction
October 2020 with 250,000 sq ft total
building area (376,000 sq ft total estimated total production capacity at
that time)
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P R O D U C T I O N FA C I L I T Y
North
Freedom Cannabis Existing Building
I
II
III IV
V VI
73,000 sq ft (main)
P H A S E I
53,000 sq ft
P H A S E I I
125,000 sq ft x 2 levels= 250,000 sq ft
P H A S E I I I
125,000 sq ft x 2 levels= 250,000 sq ft
P H A S E I V
125,000 sq ft x 2 levels= 250,000 sq ft
P H A S E V
125,000 sq ft x 2 levels= 250,000 sq ft
P H A S E V I
Additional 1 million sq ft expansion potential
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P R O D U C T I O N FA C I L I T Y
Expansion potential of over 2 million sq ft
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Licensing
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L I C E N S I N G A N D C O M P L I A N C E
Licensing team led by team of licensing specialists who have successfully secured
licenses for several Licensed Producers in
Canada
Full application submitted to Health Canada in Fall
2017. File number received from HC and currently
under review
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BIS Growing
Process
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G R O W I N G P R O C E S S
Believe in the science and art of growing
We have assembled a team of cannabis and horticultural experts who are committed to
growing and sourcing inputs of highest standards
G R O W I N G P R O C E S S
• Organic, controlled, isolated growth strategy
• Fully automated nutrient water supply system
• Compartmentalized rooms 1,000- 2,000 sq ft to maximize environmental controls mitigate risk of crop loss
Growing process inspired by smart, functional, sustainable design
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Working with best in the industry, Chandos
Benefits: lower risk, higher yield
Vegetation Rooms
Flowering Room
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BIS Brand
Strategy
B R A N D M O D E L
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F R O M
PainStress
Anxiety Stigma
T O
Heal Think Escape Express Create Live Care Grow Help
Change Play
Find your freedom
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We created a parent brand that can grow as we grow as a company. As we evolve as a company we will introduce individual product brands that we will use to take our packaged medical and recreational cannabis to market.
B R A N D S T R AT E G Y
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T H E F R E E D O M M O D E L
Freedom to live your best life
P U R P O S E P R O M I S E E S S E N C E AT T R I B U T E S
Grow/cultivate cannabis that
makes people’s lives better and
make products that fit all lifestyles
Untethered Optimism
Caring Trusting Quality
Optimistic
A household brand… the most trusted brand in cannabis
B H A G
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LO G O
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W E B S I T E
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Sales
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S A L E S
Fully launched in Fall 2018 with production capacity capable of retailing and wholesaling product through numerous and diversified channels:
Potential to expand distribution through network of owned and operated retail store concept across the country
Online retail presence
Wholesale supplies to retail storefronts
Pharmacy and pharmaceutical supply chains
Export model
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Culture
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Freedom Cares
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Freedom is committed to growing the best people. We want to set the standard for developing talent in the cannabis industry through profit share, education and training programs. We have a long-term goal to be recognized beyond the cannabis industry for our ability to grow and develop the best talent.
E M P LO Y E E F I R S T
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C O M M U N I T Y F I R S T
Freedom Cares is Committed to growing better communities and making sure everything we do has heart
Compassion program for terminally ill and less fortunate
Cause marketing initiatives giving back to the community
C O M PA S S I O N P R O G R A M
Operationalization of impactful sustainability initiatives
Investment in green technology such as solar, water, and waste
management
S U S TA I N A B I L I T Y P R O G R A M
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BIS Exit
Strategy
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TA K I N G T H E C O M PA N Y P U B L I C
• Licensing / License to Grow (Est Q4 2018)
• Highly Anticipated Legalization
• Est Q4 2018**Ideal Target Time to Launch
Strategic plan to take Freedom Cannabis public after the following milestones are achieved:
Merger/AcquisitionWith many companies in the USA and Canada already acquiring companies, we expect this to continue in the marketplace in 2018 and beyond. Freedom will engage suitable companies to keep all options open.
Private Co.
• Intellectual Property
• Appoint Board
• Team
• License Application
• Business Plan
• Retail Concept
• Leases
• Strategic Alliances
• Raise Capital
• Develop Plant
Public Engine
• Non-Listed Reporting Issuer
• Acquisitions
• Licenses
• Open Retail Stores
• Intellectual Property
• Growing Technology
• Strategic Alliances
• Raise Capital
Launch Public Company
Execute Business Plan
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Milestones
M I L E S T O N E S
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• Business plan and strategy
• Team of experts
• Path to licensing
• Quality assurance specialists
• Secured site
• County and development permits
• Design and development strategy
• Engaged construction partner
Completed:
M I L E S T O N E S
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• PR and marketing launch
• Plant fixturing commences(Dec 2017)
• Health Canada license(Est Q4 2018)
• Implement plan and go to market (Q1 2019)
What’s next:
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Purpose + Plan + People = True North T H E M O S T T R U S T E D B R A N D I N C A N N A B I S
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Want to learn more?L E T ’ S S E T U P A M E E T I N G .
Thank You
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E M A I L
9827 279 St, AchesonAB T7X 6J4
M A I L I N G A D D R E S S
1-833-733-3661(1-83-Freedom1)
O F F I C E N U M B E R