Tomorrow’s Media, Understood Today

www.BorrellAssociates.com

2014 and 2015U.S. Local

Advertising Forecasts

Issued: September 2014

© Borrell Inc., 2014. All rights reserved

Local Advertising Expenditures Will Be Up 9.7% in 2014, Reaching

$104 Billion +9.7%From 2013

Issued: September 2014

3© Borrell Inc., 2014. All rights reserved

2014 Local Ad Forecast

LOCAL

Data on individual markets can be found at www.adspending.com

Online gets largest share.

Issued: September 2014

© Borrell Inc., 2014. All rights reserved

Our Forecast:Local Grows 13% in 2015, reaching

$117 Billion +13.0%From 2013

Issued: September 2014

5© Borrell Inc., 2014. All rights reserved

2015 Local Ad Forecast

LOCAL

Data on individual markets can be found at www.adspending.com

Online absorbs even more share.

Issued: September 2014

6© Borrell Inc., 2014. All rights reserved

The True Impact of Digital on a Local Level in 2015

LOCAL

Data on individual markets can be found at www.adspending.com

Issued: September 2014

44.7%

04/18/2023 7© Borrell Inc., 2014. All rights reserved

Changes from 2014 to 2015

LOCAL

All traditional media (except radio) decline.

8© Borrell Inc., 2014. All rights reserved

Local Traditional Media as a Whole Takes a Hit in 2015

LOCAL

Data on individual markets can be found at www.adspending.com

Issued: September 2014

2.4%

© Borrell Inc., 2014. All rights reserved

So . . .

What’s Happening In YOUR MARKET?

Issued: September 2014

Find out:www.adspending.com