the future journalist

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Sree Sreenivasan @sreenet The Future Journalist Thoughts from two generations Vadim Lavrusik @lavrusik Name Vadim Lavrusik Location New York City, USA Web http://lavrusik.com Bio Working on social media @nytimes | @columbiajourn digital media grad student | Building @NYC3_0 | Idea generator | Tweeting new media goodies. Name Sree Sreenivasan Location Manhattan Web http://sree.net Bio Columbia J-school prof/dean & technology evangelist/skeptic; contributing editor, DNAinfo.com THIS DOC: bit.ly/futurej *** VIDEO: bit.ly/futurejvid

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see http://mashable.com/2010/02/05/future-journalist-thoughts/

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Page 1: The Future Journalist

Sree Sreenivasan@sreenet

The Future Journalist

Thoughts from two generations

Vadim Lavrusik @lavrusik

Name Vadim LavrusikLocation New York City, USAWeb http://lavrusik.comBio Working on social media @nytimes | @columbiajourn digital media grad student | Building @NYC3_0 | Idea generator | Tweeting new media goodies.

Name Sree SreenivasanLocation ManhattanWeb http://sree.netBio Columbia J-school prof/dean & technology evangelist/skeptic; contributing editor, DNAinfo.com

THIS DOC: bit.ly/futurej *** VIDEO: bit.ly/futurejvid

Page 2: The Future Journalist

Social Media Today Is...where radio was in 1912where TV was in 1950where the web was in 1996

Imagine discussing the future journalist at those points in time - we'd make bad predictions then, and we'll make bad predictions now.

Fact is, the future of journalism is full of opportunities, pitfalls and mistakes we are all going to make - TOGETHER.

Page 3: The Future Journalist

The Future Journalist knows:

Fundamentals Are CriticalGreat reportingGreat writingJournalistic ethicsBeat work - specializationInvestigative skillsNews judgmentUnderstands the worldCritical thinking Critical reading

Page 4: The Future Journalist

The Future Journalist is:

A"Tra-digital Journalist"Term coined by Prof. SIG GISSLER, administrator of the Pulitzer Prizes.

... has all the skills and values of a traditional journalist, with a digital overlay.

[He also talks about how journalists should convey "joyful entitlement" when reporting.]

Page 5: The Future Journalist

The Future Journalist has:

A New Media SKILLSET&

A New Media MINDSETAn idea from NYT's Jonathan Landman.

...you need digital skills, but you also need the ability to THINK digitally.

Page 6: The Future Journalist

The Future Journalist is:

A Multimedia Storyteller

Able to use the right digital skills and tools for the right story at the right timeHas high-end digital skillset and mindsetKnows how to use words, visuals, video, interactive graphics Some stories need lots of bells-n-whistles, many don'tAble to do stories in many formats, but specialist in one

Page 7: The Future Journalist

The Future Journalist is:

A Multimedia Storyteller

Producing, editing, live-streaming videoAudio podcasts, Webcasts Photo slideshows, audio slideshowsOnline video consumption is growing

Multiple daily video updatesby multimedia reporter-producers at DNAinfo.com

Page 8: The Future Journalist

The Future Journalist is:

A Community BuilderFacilitating conversation Each their own “community manager”Maintaining Web beatsConnecting audiences

Page 9: The Future Journalist

The Future Journalist is:

A Trusted Pointer Finds and shares great content, within a beat(s) or topic area(s)Is trusted by others to filter out the noise Every time he or she reaches out, the item shared will be:

helpful

useful

informative

entertaining

funny [what would you add?]

Only rarely is the pointing to his/her own work

Page 10: The Future Journalist

The Future Journalist:

Works CollaborativelyKnows how to harness the work of a range of people around him/her - colleagues in the newsroom; experts in the field; trusted citizen journalists; segments of the audience, and more.Doesn't try to start every story from scratch - can work collaboratively with existing material and concentrate, when necessary, on advancing the story.A simple test: can you work on a story with another journo within Google Docs?

Page 11: The Future Journalist

The Future Journalist:

Gets Social MediaWe mean, really, really gets it.Uses it to LISTEN, not only to broadcastUses social media to:

find new story ideas, trends and sourcesconnect with audience(s)bring attention and traffic help them create, craft and enhance their personal brand

Page 12: The Future Journalist

The Future Journalist is:

Blogger and Curator

Has a personal voiceIs curator of Web contentParticipant in the link economyKnows value of speed and SEOBuilds a community

Pete Cashmore, founder of Mashable

Page 13: The Future Journalist

The Future Journalist has:

An Entrepreneurial SpiritAn experimental open-mindednessInnovatorFilling a gap in newsProblem solversMight be an entrepreneur within existing companiesBut not everyone can be one

Cody Brown, founder of NYU Local, Kommons

David Cohn, founder of Spot.Us

Page 14: The Future Journalist

The Future Journalist is:

Web Programmer/CoderA knowledge of what's possibleTelling stories with CSS, HTML, PHP, JavaScript, ActionScript, etc.Flash interactivesShowcasing data and making it manageable

“I run a newsroom team of journalist/developers at The New York Times.”

Page 15: The Future Journalist

The Future Journalist:

Crafts His/Her BrandOnline presenceCredibilityInfluenceExpertiseSpecialist (topical, subject area, or geographic) People return your calls, text msgs, IMs, DMs, @mentions

Adrian HolovatyHi there! I’m a Web developer, journalist

and musicianin Chicago

Page 16: The Future Journalist

The Future Journalist is:

Business SavvyUnderstands the business of his/her industryUnderstands value of contentUnderstands new media business modelsExplores new business relationships and partnershipsDoesn't try to invent everything; harness what's out there

Page 17: The Future Journalist

The Future Journalist:

Knows & Embraces MetricsUnderstands the value and danger of metricsStudies today's major metrics tools, Google Analytics, Omniture, Nielsen, Bit.ly, etc

Page 18: The Future Journalist

The Future Journalist:

Thinks "Career Management," Not "Next Job"

Understands value of thinking long-termThinks strategically about career choicesKeeps re-toolingBuilds a "board of advisers"

Page 19: The Future Journalist

The Future Journalist is:

A Clear Personal Communicator

Hi Sree,

I was just wondering where the best place to send pitches for the Huffington Post is - I have sent a couple of emails to them trying to find out - but have had no luck...

Thanks,Cxxxxx

During the talk, I got this Twitter DM from Huffington Post's Craig Kanalley:ckanal across anyone who wants to know where to send HuffPost pitches again, send them to me! It's part of my job. :)

Page 20: The Future Journalist

The Future Journalist is:

A Clear Personal Communicator

Thinks through every tweet, Facebook posting, e-mail messageReintroduces him/herself in cyberspace to people he or she met in the real world Clear subject lines in e-mail

Page 21: The Future Journalist

The Future Journalist is:

Permanent LearnerOpen to new ideasReading, asking, talking about the changes all around usMedia diet includes

MashablePaidContent.orgReadWriteWebLifehacker Poynter, Mediabistro blogs, Mediaite, CJR, etc[what would you add?]

Page 22: The Future Journalist

The Future Journalist is:

Permanent Learner

When the plane lands in the Hudson, it's too late to figure out Twitter.

When your company starts layoffs, it's too late to figure out LinkedIn.

When ____ happens, it's too late to figure out _____.

Page 23: The Future Journalist

The Future Journalist:Knows & Enjoys the Challenge"It’s the people who are entering the profession right now that are going to create the editorial models, the publishing models, the business models, that define journalism in the 21st century. And that is something that’s exciting, it’s a challenge, which, in my mind, totally outweighs the bumps in the road, the instabilities, and the lack of security that journalists face today that maybe they didn’t 20 years ago." - Joshua Michah Marshall of Talking Point Memo to Columbia J-school graduates, May 2009

Page 24: The Future Journalist

The Future Journalist:

Gets More Out of Speakers@lavrusik / [email protected]: lavrusik.com@sreenet / [email protected]: facebook.com/sreetips

Social-media Skills syllabus: bit.ly/socmediaskills

WEBCASTS: Basic Twitter for Journos & Advanced Twitter for Journos:bit.ly/columbiajtw2

SREE WORKSHOPS: bit.ly/workshops

THIS DOC: bit.ly/futurej *** VIDEO: bit.ly/futurejvid