the future of technologyimages.thewebconsole.com/s3web1401/files/4e9faa2c73d80.pdf · •...
TRANSCRIPT
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The Future of Technology
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Technological Breakthrough
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What is technology?
“Combined resources, knowledge & tools used to solve real-world problems”
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Technology is Change
Technology forms & changes Culture It can change the way we
Relate Operate Connect
Sou
rce: B
orgm
ann
, Alb
ert (2006). "Techn
olo
gy as a Cu
ltural Fo
rce: Fo
r Alen
a and
Griffin
”. Th
e C
anad
ian Jo
urn
al of So
ciolo
gy 31 (3): 351–360. d
oi:10.1353/cjs.2006.0050.
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Pace of Technological Change
Sourc
e: P
ers
pectiv
e, in
Feedback G
overn
s D
ynam
ics,
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backgove
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tml
World Wide Web
Personal Computer
Space Rockets (man on the moon!)
Model A
Printing Press
Writing
Symbols Speech Homosapiens Evolve
Year of Event
Natural log of ratio of total years to years
since last event
2
4
6
8
10
12
14
0 50,000 100,000 150,000 200,000 250,000 300,000
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What went wrong?
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Trends
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Technology trends driving us to change
Connectivity
Usability & Simplicity
Mobility
Social Media Personalisation
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Trends
Connectivity
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Cloud Computing
• What is Cloud Computing?
• IT evolving in the same way as electricity generation
• Benefits: Cost, simplicity & agility
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Buy IT like you buy pay TV
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Integration
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Cloud case study
• Built a new Cloud IT Consulting company drawing on previous successes & experiences
• All business functions were available in the cloud
• Aglity: no servers, no software and no barriers to change
• Savings: <10% spend on IT compared with previous business
• “Our benchmark for new systems is start at free & go up from there!”
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Home Plus
Sou
rce: Sprin
gwise, h
ttp://w
ww
.sprin
gwise.co
m/retail/h
om
eplu
s/
• Korean branch of Tesco
• Virtual stores on subway platforms with purchases via smartphone
• Online sales increased 130% with 10,000 stores visit
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Trends
Mobility
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Smartphone madness
• Australia has highest smartphone penetration in the world
• Today at 37% 50% by end 2011
• 71% of people would never leave home without smartphone
• 44% do local searches everyday
• 26% have made a purchase on their mobile phone
• 50% of websites are not optimised for smartphone screen
Sou
rce:
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H “
Au
stra
lia’s
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ite
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t sm
artp
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20
11
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Accounting goes mobile
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Allen’s Freight
• Inefficiencies & lack of visibility
• Chose cloud-based GeoOP for job dispatch & workforce management
• On premise systems cost around $60k
• Available on App Store for few cents per job
• Easy setup & integration
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ThinkNear
http
://ww
w.sp
ringw
ise.com
/retail/thin
knear/
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Trends
Extreme Usability + Simplicity
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Expansion of new computing interfaces
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adiVERSE
• Adidas partnered with Intel to create a Virtual Footwear Wall
• Presents customers with choice of 8,000 shoes
• eCommerce, 3-D display with touch screen & video
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Growth in touch screen devices
• Apple iPad provides intuitive and easy to use interface
• Microsoft Surface: enables interaction with a 360-degree interface
• Real commercial applications: Royal Bank of Canada, Sheraton Hotels & Hard Rock Cafe
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Trends
Social Media
Source: Trendwatching.com
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Levis Facebook Integration
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Crowdsourcing
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Product Recommendations
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Domino’s turnaround
How to turnaround a big and hairy complaint into one of your brand’s most loyal advocates
with SOCIAL MEDIA
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Trends
Personalisation
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Personalised In Store Messaging
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Koala Deal
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Behavioural Science… Online!
Targeted at Ana, Interested in Home Loans
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Takeaways
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Don’t be afraid of the online world
• Understand its benefits
• Think about which technologies to leverage
• For franchisors, means more efficient and cost effective marketing tools
• For franchises, improved support and real-time and measurable ROI
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Targeted & Affordable Marketing
• Leverage social media (when it suits!) but get started today!!
• Understand the power of viral campaigns
• Multi franchise, yet local campaigns Instant ROI measurement
• Personalise the offers
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Boost the Offline Experience
• Human interaction is still (if not more) relevant
• How can franchisors and franchisees improve the in-store experience?
– From a customer support perspective
– Integrating online technologies into the physicality of the brick and mortar store.
• How can the in-store experience blend with the online world?
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Usable & Simple Systems
• Leverage the power of integrated cloud solutions for your franchise backend systems
– Lower setup and running costs
– More efficiencies
– Easier and faster integrations (custom made systems)
– Structured systems which will increase the support provided from the franchisor to the franchisee.
• Provision a cloud solution in the next 3 months – understand how it all works
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The Future of Technology