the future of aboriginal relations: engaging saskatchewan’s fastest growing population
DESCRIPTION
Engaging the First Nations and Métis population isn’t just good for business – it’s the right thing to do for the future of Saskatchewan. A lawyer and member of Kawacatoose First Nation, Leanne Bellegarde is dedicated to overcoming decades of misunderstanding and works daily building new relationships with our province’s youngest and fastest growing population. In this talk, Leanne will discuss PotashCorp’s highly successful Aboriginal engagement and community investment initiatives.TRANSCRIPT
PotashCorp.com
Leanne Bellegarde, LLBDirector Aboriginal Strategy
FUZEApril 2014
The Future of Aboriginal
Relations: Engaging
Saskatchewan’s Fastest
Growing Population
Who Are We?
PotashCorp Overview
Slide#3
World’s largest fertilizer producer by capacity;
#1 in potash and among the largest in nitrogen
and phosphate.
Global leader in potash; nutrient with highest
margins and significant barriers to entry.
Canadian potash operations and strategic
offshore investments position us to benefit
from growth markets.
World-class nitrogen and phosphate
businesses focused on more stable feed and
industrial markets.
N-P-K – Three Essential Crop Nutrients
Potash:
Production
• Mined from natural mineral deposits left by ancient evaporated seas
Crop Benefits
• Root strength, disease resistance
• Enhances taste, color and texture of food
Phosphate:
Production
• Mined from ancient sea fossils
Crop Benefits
• Speeds crop maturity
Nitrogen:
Production
• Synthesized from air
Crop Benefits
• Speeds plant growth
Why do we have an
Aboriginal Strategy?
116,908130,190 141,890
254,671
317,976
397,018
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
1991 2001 2006 2021 2031 2041
The Potential
Aboriginal People in Saskatchewan
Aboriginal Population Growth in Saskatchewan
Source: Saskatchewan and Aboriginal Peoples in the 21st Century: Social Economic and Political Changes and
Challenges, 1996
Aboriginal People in Saskatchewan
Percentage Aboriginal Population by City
ACS Consulting Services, Aboriginal Awareness Seminar
0%
5%
10%
15%
20%
25%
30%
35%
40%
Regina Saskatoon Prince Albert NorthBattleford
Lloydminster
Aboriginal Strategy –
Our Commitment
PotashCorp believes that investing in First Nations and Métis communities leads to their success and our success, indeed the success of this Province, and is inextricably linked to ensuring we continue to meet our critical role in the world’s growing demand for food:
WE ARE COMMITTED TO:
Investing in initiatives and events that ensure First Nations and Métis people and communities know about and share in the opportunities at PotashCorp, both as employees and as suppliers.
Supporting training and education measures that will position First Nations and Métis people to take advantage of these opportunities now and in the future.
Preparing our workplace for change to ensure every one of us is committed to a work place that includes Saskatchewan First Nations and Métis people.
Statement of Commitment to First Nations and Métis People in Saskatchewan
Aboriginal Commitment
Garth Moore, President, PCS Potash, (ret’d) and STC Chief Felix Thomas
“Strategy and Success”
Michael T. Hogan
President, PCS Potash
Michael T. Hogan President, PCS Potash
• Introductory Sessions on Aboriginal Awareness
• Completed fall 2011
• On-going as needed for new employees
• Lunch ’n Learns
• Voluntary lunch hour seminars on select topics
• Culture and Ceremony
• As needed: prayer ceremony, pipe ceremony, etc.
Workplace
Our Success
Aboriginal Awareness Information Session
• Shared opportunities with over 14,000 Aboriginal prospects at career fairs, community presentations, mine tours, conferences, and exhibits
• Voluntary self identified Aboriginal applicant database to manage partner referrals
• 9% of new hires were from that database in primarily in entry level operators and trades in 2013; about 12% in 2012
Our Success
Atoske Camp
Employment
• WestWind Aviation
• Robwel
• IWL
• Tron Power
• SAS Scaffolding and Construction
• Athabasca Basin Security
• EagleEye Technologies
• Minetec Sales
• ChemCo
• EngComp
• Points Athabasca FHQ
• Team Drilling
• Commercial Sand Blasting & Paint
Our Success
Points Athabasca FHQ
Supplier Development
• Since 2012, $6.8 million has benefitted Aboriginal people in Saskatchewan
• Areas of priority include:
• Food security
• Education & training
• Community building
• Health and wellness
• Environmental stewardship
• Arts and culture
Community Investment
Our Success
How we do it
• Know the community – or hire someone who does and/or cultivate trusted advisors
• Attain a balanced perspective on current and historical realities
• Understand the demographic realities
• Know your business case
• Put politics in its place
Some Best Practices
Stepping Stones Career Fair, Employee Ambassadors
• Build relationships
• Show up at FN and Métis events –more than once!
• It doesn’t always work the first time
• Learn from those who are achieving some success
• Don’t be seduced by culture and tradition – it has its place, be respectful
Some Best Practices
STC Science Fair
• My 3 Ps
• Personal
• Partnerships
• Persistence
• Use of Community Investment
• sponsor things that matter vs. just writing a cheque
• E.g. STC Partnership
Communication Tools
STC Science and Culture Camp 2013
• Print Media still important
• Eagle Feather News
• SAY magazine
• Newsletters
• Role Models and Ambassadors
• Social Media
www.facebook.com/PotashCorpAboriginalVoices
Communication Tools
Atoske Mine Tour Participant
There’s more online:
PotashCorp.comVisit us online
Facebook.com/PotashCorpFind us on Facebook
Twitter.com/PotashCorpFollow us on Twitter
Thank you