the future of aboriginal relations: engaging saskatchewan’s fastest growing population

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PotashCorp.com Leanne Bellegarde, LLB Director Aboriginal Strategy FUZE April 2014 The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

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Engaging the First Nations and Métis population isn’t just good for business – it’s the right thing to do for the future of Saskatchewan. A lawyer and member of Kawacatoose First Nation, Leanne Bellegarde is dedicated to overcoming decades of misunderstanding and works daily building new relationships with our province’s youngest and fastest growing population. In this talk, Leanne will discuss PotashCorp’s highly successful Aboriginal engagement and community investment initiatives.

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Page 1: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

PotashCorp.com

Leanne Bellegarde, LLBDirector Aboriginal Strategy

FUZEApril 2014

The Future of Aboriginal

Relations: Engaging

Saskatchewan’s Fastest

Growing Population

Page 2: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

Who Are We?

Page 3: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

PotashCorp Overview

Slide#3

World’s largest fertilizer producer by capacity;

#1 in potash and among the largest in nitrogen

and phosphate.

Global leader in potash; nutrient with highest

margins and significant barriers to entry.

Canadian potash operations and strategic

offshore investments position us to benefit

from growth markets.

World-class nitrogen and phosphate

businesses focused on more stable feed and

industrial markets.

Page 4: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

N-P-K – Three Essential Crop Nutrients

Potash:

Production

• Mined from natural mineral deposits left by ancient evaporated seas

Crop Benefits

• Root strength, disease resistance

• Enhances taste, color and texture of food

Phosphate:

Production

• Mined from ancient sea fossils

Crop Benefits

• Speeds crop maturity

Nitrogen:

Production

• Synthesized from air

Crop Benefits

• Speeds plant growth

Page 5: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

Why do we have an

Aboriginal Strategy?

Page 6: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

116,908130,190 141,890

254,671

317,976

397,018

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

1991 2001 2006 2021 2031 2041

The Potential

Aboriginal People in Saskatchewan

Aboriginal Population Growth in Saskatchewan

Source: Saskatchewan and Aboriginal Peoples in the 21st Century: Social Economic and Political Changes and

Challenges, 1996

Page 7: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

Aboriginal People in Saskatchewan

Percentage Aboriginal Population by City

ACS Consulting Services, Aboriginal Awareness Seminar

0%

5%

10%

15%

20%

25%

30%

35%

40%

Regina Saskatoon Prince Albert NorthBattleford

Lloydminster

Page 8: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

Aboriginal Strategy –

Our Commitment

Page 9: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

PotashCorp believes that investing in First Nations and Métis communities leads to their success and our success, indeed the success of this Province, and is inextricably linked to ensuring we continue to meet our critical role in the world’s growing demand for food:

WE ARE COMMITTED TO:

Investing in initiatives and events that ensure First Nations and Métis people and communities know about and share in the opportunities at PotashCorp, both as employees and as suppliers.

Supporting training and education measures that will position First Nations and Métis people to take advantage of these opportunities now and in the future.

Preparing our workplace for change to ensure every one of us is committed to a work place that includes Saskatchewan First Nations and Métis people.

Statement of Commitment to First Nations and Métis People in Saskatchewan

Aboriginal Commitment

Garth Moore, President, PCS Potash, (ret’d) and STC Chief Felix Thomas

Page 10: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

“Strategy and Success”

Michael T. Hogan

President, PCS Potash

Page 11: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

Michael T. Hogan President, PCS Potash

Page 12: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

• Introductory Sessions on Aboriginal Awareness

• Completed fall 2011

• On-going as needed for new employees

• Lunch ’n Learns

• Voluntary lunch hour seminars on select topics

• Culture and Ceremony

• As needed: prayer ceremony, pipe ceremony, etc.

Workplace

Our Success

Aboriginal Awareness Information Session

Page 13: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

• Shared opportunities with over 14,000 Aboriginal prospects at career fairs, community presentations, mine tours, conferences, and exhibits

• Voluntary self identified Aboriginal applicant database to manage partner referrals

• 9% of new hires were from that database in primarily in entry level operators and trades in 2013; about 12% in 2012

Our Success

Atoske Camp

Employment

Page 14: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

• WestWind Aviation

• Robwel

• IWL

• Tron Power

• SAS Scaffolding and Construction

• Athabasca Basin Security

• EagleEye Technologies

• Minetec Sales

• ChemCo

• EngComp

• Points Athabasca FHQ

• Team Drilling

• Commercial Sand Blasting & Paint

Our Success

Points Athabasca FHQ

Supplier Development

Page 15: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

• Since 2012, $6.8 million has benefitted Aboriginal people in Saskatchewan

• Areas of priority include:

• Food security

• Education & training

• Community building

• Health and wellness

• Environmental stewardship

• Arts and culture

Community Investment

Our Success

Page 16: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

How we do it

Page 17: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

• Know the community – or hire someone who does and/or cultivate trusted advisors

• Attain a balanced perspective on current and historical realities

• Understand the demographic realities

• Know your business case

• Put politics in its place

Some Best Practices

Stepping Stones Career Fair, Employee Ambassadors

Page 18: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

• Build relationships

• Show up at FN and Métis events –more than once!

• It doesn’t always work the first time

• Learn from those who are achieving some success

• Don’t be seduced by culture and tradition – it has its place, be respectful

Some Best Practices

STC Science Fair

Page 19: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

• My 3 Ps

• Personal

• Partnerships

• Persistence

• Use of Community Investment

• sponsor things that matter vs. just writing a cheque

• E.g. STC Partnership

Communication Tools

STC Science and Culture Camp 2013

Page 20: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

• Print Media still important

• Eagle Feather News

• SAY magazine

• Newsletters

• Role Models and Ambassadors

• Social Media

www.facebook.com/PotashCorpAboriginalVoices

Communication Tools

Atoske Mine Tour Participant

Page 21: The Future of Aboriginal Relations: Engaging Saskatchewan’s Fastest Growing Population

There’s more online:

PotashCorp.comVisit us online

Facebook.com/PotashCorpFind us on Facebook

Twitter.com/PotashCorpFollow us on Twitter

Thank you