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The Future of Bottled Water is NOT a Bottle! www.elopak.com

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Page 1: The Future of Bottled Water is NOT a Bottle!b2bfoodwriting.com/wp-content/uploads/2014/11/Elopak-Water-Bottle... · The Future of Bottled Water is NOT a Bottle! ... We intend to be

The Future of Bottled

Water is NOT a Bottle!

www.elopak.com

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About Us

Founded in 1957, Elopak is one of the world’s leading liquid packaging companies producing liquid filling machines and Pure-Pak® “Gable Top” cartons for consumers. Based in Norway and owned by the Ferd Group, one of Norway’s largest privately owned industrial and investment groups, Elopak is a global leader with liquid packaging operations in 40 countries plus customers in over 80. We produce high quality; gable topped cartons which enable our customers to differentiate their respective brands with an almost infinite variety of printing options. Our containers are cost-effective, durable and 100% environmentally friendly.

Our Vision for Future-Proof

Packaging

Elopak is a company focused on sustainability, both as a business model and for our planet’s natural resources. In June 2016, Elopak became a CarbonNeutral® company, offering CarbonNeutral® packaging to our customers. Our plan, called FutureProof 2020 addresses three key issues: 1. Meeting continuous customer expectations. 2. Preparing ourselves for the inevitability of regulatory action, such as banning PET bottles. 3. The need to break free from our reliance on finite fossil resources.

We intend to be a company with zero net impact on the environment.

Our Mission

It is our mission to provide the highest quality liquid packaging without destroying the environment and the planet in which we live. We work in close collaboration with our customers offering over 60 years of our experience, skills and knowledge to provide a profitable and sustainable liquid packaging business.

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Plastic Water Bottles Are Being Banned. Is Your Business Prepared?

The U.S., Canada and the European Union are restricting

and even banning clear plastic water bottles made with

PET. PET is polyethylene terephthalate, a plastic made

from two monomers—modified ethylene glycol and

purified terephthalic acid. They are combined to form the

polymer called polyethylene terephthalate or PET.

PET Water Bottles Linked to Health Problems

Unfortunately, a chemical known as BPA or Bisphenol A

leaches into the water from the plastic. This compound is

known to mimic oestrogen, but studies have recently found that BPA could lead to issues such as

diabetes, heart disease, and liver problems1. As a result, the E.U., the U.S. and Canada banned PET for

use in baby bottles.2 Governments worldwide are being pressured to ban all plastic water bottles for

this reason and the pollution.3

We Are Swimming in a Tidal Wave of Plastic Bottle Pollution

Landfills, rivers and streets are choked with plastic

water bottles creating a disposal nightmare for

every country around the world. 50 million bottles

are thrown away every day in the U.S. and 13

billion a year for the U.K. alone4. The call for

banning water bottles to stop this pollution is

getting louder every day. The solution is to replace

PET bottles with containers made from

biodegradable materials sourced from renewable

resources, not petroleum-based.

Elopak / Elopak Obeikan Has the “Old” Solution to a New Problem

Ready or not, change is coming to the bottled water industry. Bottlers are looking at cartons to replace

PET bottles before it becomes mandatory by local Government. Elopak/ Elopak Obeikan introduces

the Water Carton of the Future, the most environmentally sensitive packages on the shelf.

Ecological and Cost-Effective Water Packaging

Elopak / Elopak Obeikan Pure-Pak® Cartons meet the demands of thirsty consumers,

environmentalists, government regulators and most importantly, bottling business owners.

Our carton is:

1 Joint FAO/WHO Expert Meeting to Review Toxicological and Health Aspects of Bisphenol A - Summary Report 2 Applicable as from 1 June 2011 (1st amendment Regulation (EU) No 321/2011) 3 http://www.huffingtonpost.com/2013/01/02/plastic-bottles-banned-concord-massachusetts 4 http://www.dailymail.co.uk/news/article-515238/We-throw-away-billion-bottles-year-GOT-think-says-environment-minister.html#ixzz4HYU17Oe7

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Composed of 74% paper, 76% less plastic than a traditional PET (plastic) bottle!

100% Recyclable & Biodegradable

100% BPA Free

Stays cooler longer – a better insulator than plastic bottles

The carton and tops are made from 100% renewable resources, not petroleum

Food grade, vegetable dye ink makes our cartons safe

“Gable Top” Cartons Provide Longer Shelf Life and Extra Revenue Opportunities

Our coated paper cartons block all light which

can change the taste, grow algae and affect

nutrients in the water. Carton packaging for

water is a better long-term solution for storing

water which is especially important for hot

climates and emergency relief operations.

But the carton can bring in extra revenue as an

advertising platform for other businesses. Each

carton has four sides that give your company

plenty of room for your logo and brand

information as well as space to “rent” to other

advertisers. This ad revenue is not possible with clear water bottles. You have nine Pure-Pak®

sizes from which to choose.

Family Size Cartons –2.0 L

Everyday Sizes - 1.0 L

Single serving sizes – 250, 330 & 500 ml

Mini Series

500 ml

330 ml

250 ml

STD series

1 L

½ L

¼ L

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6 Reasons Pure-Pak® Cartons are Better Than Plastic Bottles

PET Bottles Pure-Pak® Blanks

One pallet will contain a maximum of 7000 bottles requiring tremendous warehouse space.

One pallet will contain a minimum of 41,280 carton blanks, approximately 75% less space than that required by PET Bottles.

5 steps to have one complete product. (Loading, Filling, Capping, Labelling & bundling)

Only 3 Steps to have one finished product. (Loading, filling/sealing, bundling)

To Sanitize bottles requires a separate machine. (Increased capital costs)

Our filling machine does sanitization.

Energy consumption is very high. (9000 MW) Much lower energy to produce. (6000 MW)

The Price of 1000 Units of 250 ml bottles without cap & label price is 2.5% higher than the blanks, 50% of it is affected by daily global oil prices. Caps and labels will add to this cost.

The price of 1000 units of 250 ml Pure-Pak® Blanks is 2.5% less than PET bottles + a huge cost saving from not buying caps, capping machines, labels and labelling applicator machines.

PET does not decompose and the estimated average time is 450 years.

Pure-Pak® cartons are 100% biodegradable, recyclable and made from 100% renewable resources.

Elopak Obeikan Offers Three Filling Machines

Elopak state-of-the-art filling machines meet the demand for efficient filling of fresh and extended

shelf life (ESL) liquid food products.

Our filling machines are suitable for many different food products, and the machines can run a variety

of package sizes for all of our Pure-Pak® brands.

Choose the Right Filling Machine to Match Your Production

The S-PLF50UC fills 5,000 family-size cartons per hour. For everyday sizes, select the S-PSF70UC at

7,000 cartons per hour or the S-PSF 140UC at 14,000 cartons per hour. Our largest and fastest weighs

approximately 12,000 kg. and requires only two operators. Our filling machines are compact with a

small footprint as no stand-alone auxiliary equipment needed. The dimensions are 9.3 L x 2.5 W x

3.8H (m) requiring only 45 sm2. Quick and easy changeover allows you to fill six different sized

cartons without mechanical changes.

Our top of the line, S-PM240 Gable Top Water Filler features the largest production capacity.

Capacity:20000 PCS/h

Filling volume:200ml, 250ml, 330ml, 500ml

Dimensions:8576L×3004W×3805H(mm)

Weight: Approximately 13000kg

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Elopak Obeikan Filling Machines Offer Low Utility Consumption

These filling machines require less water,

electricity and compressed air than

comparable equipment. They are not only

durable, but these fillers are easy to clean

and maintain.

Embedded Data Capturing System – ELOEE

(Elopak Line Overall Equipment

Effectiveness) - Receive automatic reports on

technical performance, production and

overall quality. Capture all necessary

production line data.

The GCC States Growing Demand for Water Cartons

COUNTRY NUMBER OF

FACTORIES

TOTAL

INVESTMENT

Mil./$

PLANNED

PRODUCTION

MIL./LTR.

ACTUAL

PRODUCTION

MIL./LTR.

Saudi Arabia 26 $1.28 10.232 9.785

United Arab Emirates 41 $192.00 3566 3280

Oman 18 $43.90 455 397

Bahrain 12 $26.40 455 364

Qatar 10 $38.00 354 340

Kuwait 6 $35.90 229 222

Total 183 $1,616.20 15,291.00 14,388.00

Source: Golf org. Industrial consultant (www.goic.org.qu/goiccms/WebsiteNews_140_AR.html

The growth rate of consumption is between 6-7 % yearly with estimates of total production in 2020

will reach between 24 to 28% annually.

S-PM240 Gable Top Water Filler

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Some of Our Global Customers

Boxed Water (Michigan USA) • Pack sold with and without caps • Now selling in Australia • Up to 12 MM units/year

Carat Natural Water (Germany) • Up to 48 MM units/year in Germany and Austria

Ice Box (New Jersey USA) • Relating water with food facts and proper nutrition

(focus on ion nutrition) • Natural, Earth-friendly lifestyle

Solan de Cabras (Spain) • Most ancient bottled water in the world • Since 1980, Elopak has packaged over 48 million

Pure-Pak® cartons

Obeikan/Elopak- The Next Generation of Packaged Water

In 1998 Obeikan Investment Group (OIG) became partners with Elopak, one of the best known and

reputable international companies specializing in the latest technologies of printing and

manufacturing of Pure-Pak® cartons. Pure-Pak® cartons are essential for the packaging and

preservation of all milk, juice, egg, sugar and water producers in the Arab Gulf, Middle East and North

Africa.

Obeikan/Elopak production capacity now exceeds 2 billion carton packs per year. This high

production capacity with its quality standards for drinking water, have since expanded to include the

manufacturing and supplying of carton packs for short-life milk and juices.

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Do Business with a Global Packaging Leader

Elopak has offices, manufacturing plants, agencies and associates in more than 40 countries.

Contact Us Today for a Demonstration

Elopak / Elopak Obeikan

Headquarters

Hoffsveien 1A, 0275 Oslo

Al- Obeikan Elopak

P.O. Box 369 Riyadh

11383

Tel.: +966-11-4983392

Fax: +966-11-4983300

E-mail: [email protected]

www.Obeikan.com.sa

“Together, We Make Packaging Work!”