Conversational Marketing Summit

New York, NY June 6, 2011

2 GetJar Confidential2 GetJar Confidential

3 GetJar Confidential3 GetJar Confidential

Branded AppsIlja Laurs, Founder & CEO, GetJar

New York, June 2011

4 GetJar Confidential

• App industry will reach $30-50b/year in the next 3 years. To put this into prospective, the entire music industry is at $25b/year.

• 50 billion app downloads are expected in 2012. In terms of reach and engagement apps expected to bypass desktop internet in 2013.

• 70% of GetJar users already today report spending more time per day engaged with their mobile phone that desktop internet or TV.

Apps are media, not contentRich, interactive, connected, personalized

5 GetJar Confidential

• Build app experience around your core brand value, leverage all new and cool features of the mobile device: touch, location, etc.

• Wisely chose supported platforms:– What are the most popular devices among your

audience?– What are the minimum device specs to build the

wanted experience?– What are the future platforms and devices?

• Develop your app distribution strategy. Unlike the web, app discovery is fragmented (presence on multiple app stores) and not dominated by search. Most effective today:

– own web site– app stores– mobile ad networks

Apps are like websites 15 years agoDon’t just put your printed brochures online, invent!

6 GetJar Confidential

Cross platform is key to scaleMobile platforms landscape is fragmented and getting worse, but cross

platform support is critical to achieve scale

Android Mobile Web Symbian iOS BlackBerry Java Windows

110 milliondownloadson GetJar

20 milliondownloadson GetJar

50 milliondownloadson GetJar

7 GetJar Confidential7 GetJar Confidential

Ilja LaursFounder & CEOilja@getjar.comwww.getjar.com