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ACSA CONVENTION 2018 | H A S K E L L . C O M

DISTILLERY IN A BOXThe Future of Distillery Equipment


Past . . .

Present . . .


The future belongs to those who can scale.HAVING THE TOOLS & RESOURCES TO GROW

QUICKLY, EFFICIENTLY & INTELLIGENTLY IS KEY

TO MAKING THE MOST OF OPPORTUNITIES.


Our Team

Anthony WhiteDIVISION LEADER,

BEER, WINE & SPIRITS

Ryan HollisterDIRECTOR, PROJECT

DEVELOPMENT

Mitchell HallPROJECT MANAGER

John RezsonyaPROJECT ARCHITECT

Chris DreyerSR. PROCESS

ENGINEER


Agenda◆ What we see in distilleries today

◆ What we’ve learned from other industries

◆ Where we see distilleries headed

◆ Why we believe this is the future

◆ How you can avoid risks & common pitfalls

◆ What new technology is on the horizon


DISTILLERY IN A BOX

WHAT WE SEE IN DISTILLERIES TODAY & WHAT WE’VE LEARNED FROM OTHER INDUSTRIES


Distillery equipment today.THE CURRENT STATE DICTATES THE CRAFT

DISTILLER MUST SPEC OR HIRE SOMEONE TO

ENGINEER AND SPECIFY MANY COMPONENTS

OF THE DISTILLATION PROCESS AND PROCURE

FROM MULTIPLE SOURCES.


Distillery design can be like an iceberg…

Everyone sees this…and not what’s below.


BentlyHeritage

DistilleryMINDEN, NEVADA

Over 3300components to spec, order & install from over 40 vendors


Craft Brewery Growth 2009 - 2016

The number of craft breweries has quadrupled in the

last 10 years.


Craft Distillery Growth 2011 - 2016

From December ‘16 through August ‘17, the number of craft

spirits producers grew another 10.4%


DISTILLERY IN A BOX

WHERE WE SEE DISTILLERY EQUIPMENT SUPPLIERS HEADED & WHY


Suppliers will adjust to meet the needs of the market.AS THE MARKET MATURES, EQUIPMENT

SUPPLIERS WILL PROVIDE INCREASINGLY

MATURE SOLUTIONS.


What are the risks facing distillers today?

SCOPE GAPS DUE TO COMPLEXITIES IN EQUIPMENT PROCUREMENT

INEFFICIENT OPERATION FROM

MISSPEC’D EQUIPMENT

EQUIPMENT PROCUREMENT

DELAYS

POOR EQUIPMENT COMPATIBILITY DUE TO LIMITED VISIBILITY BETWEEN EQUIPMENT VENDORS.


How will the market react?

AS CONSUMER DEMANDS GROWS, CRAFT SPIRITS WILL INCREASE SUPPLY

VENDORS & SUPPLIERS WILL ADAPT TO MEET GROWING DEMAND

SUPPLIERS WILLCOMPETE TO MEET

THE DEMAND

INTEGRATED SOLUTIONS WILL BECOME AVAILABLE AS VENDORS COMPETE FOR MARKET SHARE


Increasing scale and maintaining quality Distilleries will need to operate as efficiently as possible and are ready to increase production or modify production to meet consumer needs.

As the market expands, jurisdictional and regulatory scrutiny will increase to ensure a fully code compliant distillation system.


DAVE SCHEURICH◆ Retired Distiller,

Woodford Reserve

◆ Whisky Advocate Lifetime Achievement Award Winner

What does it take to be a MODERN MASTER DISTILLER?

This individual should have a working knowledge

of the following: microbiology, chemistry,

mechanical aptitude, quality assurance, quality

control analysis, lab testing, yeast propagation,

environmental control, sanitation, budgeting,

accounting, finance, human resources, personnel,

legal, sensory judgment and analysis, agricultural,

planning, forecasting, procurement, maintenance,

power generation, boiler and waste management,

security, contracting, leadership, fire protection,

safety, OSHA, local, state and federal government

regulations, emergency procedures and others.

““


Just like a distillery is more than just the still; a modern distiller is more than a Stillman.

Modern Distillery vs. Modern Distiller


So what does this mean for craft distillers?

◆ They need to grow in order to meet demand

◆ But growth can mean different things to different people

◆ Let’s look closer at three craft distillery scenarios


Growth Scenario #1: The Single Distiller

I JUST WANT A SOLUTION THAT

WILL LET ME TURN MY PASSION

INTO MY FULL-TIME JOB.

“ “


Growth Scenario #1: The Single Distiller

THEY NEED A SOLUTION THAT IS:

◆ Cost effective & budget friendly

◆ Efficient & won’t burden small staff

◆ Able to get up & running quickly

◆ Compliant with federal & local regulatory & permitting requirements


American Flag

Mash Vessels

Fermenters

Still

Transfer Tote


Growth Scenario #2: The Craft Distillery

I ALREADY MAKE A GREAT PRODUCT AND

RUN A SUCCESSFUL BUSINESS, BUT I CAN’T

KEEP UP WITH DEMAND. I NEED SOMETHING

THAT WORKS SO I CAN GROW…FAST!.

“ “


Growth Scenario #2: The Craft Distillery


◆ Not disruptive to current operations

◆ Functional, even if it’s not a show-piece

◆ Able to accommodate existing space & utility constraints

◆ Flexible and expandable for new product offerings

◆ A proven fix, previously tested with a feasibility analysis to meet forecasted goals


Growth Scenario #3: The Big Guys

WE’RE NOT NEW IN THIS BUSINESS,

WE’VE BEEN AROUND FOR OVER 50 YEARS.

BUT NOW WE NEED TO SCALE UP AND

WE DON’T WANT ANY INTERUPTIONS

“ “


Growth Scenario #3: The Big Guys


◆ Ready to get up & running quickly.

◆ Efficient in engineering costs, but highly automated.

◆ Able to give us a certainty of outcome.

◆ Capable of producing consistent, replicable outputs.

◆ Able to be integrated with existing systems.

◆ Built to provide energy savings & recovery.


What do all of these scenarios have in common?

SERVE AN IMMEDIATENEED SUPPORT

GROWTH SPEED TO MARKET RIGHT

PRICE POINT


Solutions:

Pre-Engineered Integrated

Modular Scalable


Design your system based on your production needs:

STEP ONE

Batch or Continuous?

STEP TWO

OutputVolume

STEP THREE

Level ofAutomation

MANUAL

SEMI-AUTOMATED

PUSH A BUTTON

0 WG 1000 WG


Distillery in a Box◆ Quicker production

ramp-up

◆ Integrated, fully automated system

◆ Ability to grow with space constraints

◆ Modular & scalable


Utility Suite in a Box◆ Quicker

implementation

◆ Grow capacity beyond the walls of current operation

◆ Built with system integration in mind

◆ Modular & scalable


Integrated Pre-Engineered Systems◆Increased speed to operation

◆Reduced sources of procurement

◆Increased plan creation phase

◆Reduced costs through reduced engineering –engineering costs spread across all systems sold


DISTILLERY IN A BOX

HOW YOU CAN AVOID RISKS & COMMON PITFALLS


Modular & Scalable As the market matures, distillers will need to ensure they are operating as efficiently as possible and are ready to increase production or modify production to meet the consumer needs


PROJECT DELIVERY MODEL

Creating the Plan◆Equipment procurement will become more cost

efficient through pre-engineering and modularization

◆Procurement complexity will increase as early development will be paramount to creating the right solution

◆System integration will be critical as equipment evolves from stand-alone unit operations to interconnected and automated equipment operations


What to know before you buy:

Examine your production needs and know how your production will fit into your building.

Define the need: Create the plan and concept development.

Dive into the details: Project Definition


Systems designed with the end in mind.

RIGHT SIZED WITH FUTURE GROWTH IN MIND

METHODICAL& STRUCTURED PROCUREMENT

APPROACH

BOLT-ONSCALABILITY

INTELLIGENT PLANNING FOR FUTURE OPERATIONS


DISTILLERY IN A BOX

WHAT NEW TECHNOLOGY IS ON THE HORIZON


STEP ONE: Innovation

◆ Craft a unique product

◆ Get it off the ground

◆ Connect with customers who appreciate what you have crafted

◆ Survive

◆ Leverage the equipment marketplace

◆ Invest in capital assets

◆ Automation

◆ Reach more customers

STEP TWO: Scale Up

…then what?


STEP THREE: Growth without sacrificing uniqueness◆ Your market exists because your product special...

different than what the big spirits companies pump out

◆ But, with growth comes the risk that your product is perceived as mass produced and no longer crafted

◆ This is where market segmentation enters• Flavor pallets fine tuned for sub-sections of the market

• Small batch runs

• Changes in bottle shapes, closures & labeling

to highlight uniqueness of each product


CHALLENGE:Agility

◆ Scale & automation will work against flexibility & innovation

◆ Product development will need to pursue to retain brand identity of craft & specialty

◆ On-going operations will begin to focus on frequent changeovers of flavors, bottles, closures & labels

◆ In-line blending

◆ Flavor injection

◆ Rapid changeover tooling

SOLUTION: Flexible Automation


IN-LINE Blending◆Eliminate Batch Tanks

• Meter Barrel strength spirits, water & flavorings

• Blend in transit to filler

DYNAMIC BLEND STATIC BLEND


FLAVOR Injection◆Add variety to white spirits without blend tanks

• Inject specialty flavors at the filler• Precision metering• Clean injectors in place


RAPID CHANGEOVER Tooling◆Application of SMED to Bottling is on its way

• Methodology referred to as “Single minute exchange of dies”

• Minimizes changeover and ramp-up time

• Enables flexibility in automation

• Will impact traditional design of change parts

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