the future of employee engagement - johnny campbell

The Future of Employee EngagementJohnny Campbell, Social Talent

Johnny CampbellFounder & CEO, Social Talent

@socialtalentlinkedin.com/in/johnnycampbell

What is Employee Engagement?


Emotional commitment


Emotional commitment Use of discretionary effort

What Motivates Employees?

What Motivates Employees?

Autonomy

Mastery

Purpose

1. Autonomy

1. Autonomy

nounFreedom from external control or influence; independence

/ɔːˈtɒnəmi/

1. AutonomyFreedom to make own decisions about work day, including work hours

1. AutonomyFreedom to make own decisions about work day, including work hoursIn control of own workspace


In control of how work gets done


In control of how work gets done

“Control leads to compliance; autonomy leads to engagement.” Daniel Pink, Drive

20% Time

20% Time

Once per quarter, for 24 hours

20% Time


Work on anything you want, with whomever you want and how you want

20% Time


Work on anything you want, with whomever you want and how you want

Must show the results of day to the rest of

the company

2. Mastery

2. Mastery

Competence or skill

2. Mastery

Competence or skill

Ability to up-skill to improve one’s competence

2. Mastery

Competence or skill


Personal fulfilment from being “good” at something

2. Mastery

Competence or skill


Personal fulfilment from being “good” at something

In control of own learning and development

Each employee receives a Personal Training Allowance per year

Spent $2,500 per employee (23.7 hours) on training in 2014

3. Purpose

3. Purpose

Organisation’s purpose and employee’s purpose are aligned

3. Purpose

Organisation’s purpose and employee’s purpose are aligned

The “reason” behind a project or product is clear

Safety above all else

1-1-1 Model (Technology - People - Resources) to help improve communities around the world

Customer Obsession.

“The science shows that the secret to high performance isn’t our biological drive or our reward-and-punishment drive, but our

third drive - our deep-seated desire to direct our own lives, to extend and expand our abilities, and to live a life of purpose.”

- Daniel Pink, Drive

How can Businesses Use Autonomy, Mastery &

Purpose?

Autonomy: Democratisation of your Organisation


Voice


Voice Empowerment


Voice Empowerment Autonomy


Voice Empowerment Autonomy Clarity


Voice Empowerment

Transparency

Autonomy Clarity

Major Irish plc

Major Irish plc

Set up Yammer for internal employee communication

Major Irish plc

Set up Yammer for internal employee communication

Suggestion made by low-level employee

Seen immediately by the CEO

Suggestion enacted within 8 hours

Close-knit teams

just chat

Social Talent 2016 Strategy Meeting

Autonomous Mastery: Self-directed Learning


1. Personal training budget



2. Incentivise relevant training



2. Incentivise relevant training

3. Celebrate training successes

Purpose Maximisation


1. Clearly define your Purpose



2. Purpose Goals are more powerful than Profit Goals



2. Purpose Goals are more powerful than Profit Goals

3. Purpose relates to people (self, company, society)

To Drive New Hires:

To Drive New Hires:

1. Must get engagement first

2. Ensure employees are satisfied

3. Measure engagement and implement changes

4. Tell your employer brand story

#WeAreSocialTalent

When employees feel listened to they…


Refer potential hires


Refer potential hires Are proud to say they work for you



Will promote the company

Are proud to say they work for you



Will promote the company

Are proud to say they work for you

Want to do great things

Results from Engaged Employees


Internal:


Internal:

Employee churn


Internal:

Employee churn

Employee productivity


Internal:

Employee churn


External:


Ability to attract talent

Offer acceptance

Employee Referrals

Internal:

Employee churn


External:

The Future of Employee Engagement

the future of employee engagement - johnny campbell

Recruiting & HR