the future of immersive entertainment - sea trek · - the average seatrek aquarium experience...
TRANSCRIPT
WHAT IS SeaTrek®?
CHOOSING THE
RIGHT SeaTrek® SYSTEM FOR YOUR
AQUARIUM
THE SeaTrek® TOUR
TREKKERS IN THE AQUARIUM
PLUS: What SeaTrek® Brings to Your Aquarium
The Future of Immersive Entertainment
®
Contents
The Future of Immersive Entertainment
FEATURES
What is SeaTrek? Details on the helmet diving program.
Choosing the right SeaTrek system for your aquarium With or without air lines.
The SeaTrek tour Timing of a typical SeaTrek tour schedule.
Trekkers in the aquarium Frequently asked questions regarding SeaTrek tours in the aquarium environment.
SeaTrek safety SeaTrek and Sub Sea Systems, committed to the highest safety standards in the industry.
HIGHLIGHT What SeaTrek brings to your aquarium Benefits to offering SeaTrek tours.
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© 2012 Sub Sea Systems, Inc. All rights reserved.SeaTrek® is a registered trademark of Sub Sea Systems, Inc.
ON THE COVERSFRONT COVERPhoto Courtesy of: Karen Doody, Xcaret Park, Mexico
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BACK COVERPhoto Courtesy of: Jeanie’s Beach Club, SeaTrek Cozumel, Mexico
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WHAT IS SeaTrek®?
CHOOSING THE
RIGHT SeaTrek® SYSTEM FOR YOUR
AQUARIUM
THE SeaTrek® TOUR
TREKKERS IN THE AQUARIUM
PLUS: What SeaTrek® Brings to Your Aquarium
The Future of Immersive Entertainment
®
“SeaTrek is an extraordinary attraction that allows people to easily enter the underwater world… This activity is nature-friendly, with high security standards and an enormous potential for education.”
—Efraín Ríos, Xcaret Aquarium Director (2003-2008)
“YOU GOTTA TRY IT. Non-divers can get a full immersion undersea experience through SeaTrek.” —Caribbean Travel & Life
“The view is spectacular, like a 360 degree, individualized IMAX, only it’s real. So amazing—it nearly takes your breath away!”
—Merrilyn McDonald, The Miami Herald
“It’s as simple as walking and breathing, and you don’t have to know how to swim—you can even wear prescription glasses.”
—San Francisco Chronicle
The Future of Immersive Entertainment
®
© 2013 Sub Sea Systems®, Inc. | 6524 Commerce Way, Diamond Springs, CA 95619 | 530-626-0100 | [email protected] | www.Sea-Trek.com
Contents
Immersive entertainment in
aquariums worldwide,since 2001
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Discovery Cove, Orlando, Florida Miami Seaquarium, Florida
Sea Life Park, Oahu, Hawaii Atlantis The Palm, Dubai
Schlitterbahn Beach Waterpark, Texas
Atlantis Paradise Island, Bahamas
Resorts World Sentosa, SingaporeSeaWorld Orlando, Florida
What is SeaTrek®?Developed by Sub Sea Systems®, Inc., a world leader in marine recreation technology, SeaTrek is the most comprehensive underwater helmet diving system and instructional program, with a proven history of safety and reliability, in the industry. The SeaTrek system and SeaTrek Guide certification program are focused on the highest level of guest safety and system performance. Sub Sea Systems’ Air Centers provide quiet delivery of filtered, dried and cooled air using impeller compressor technology, high efficiency frequency-drive motors and redundant levels of emergency air supply.
All SeaTrek tours begin with a short health questionnaire and completion of a liability release, followed by an orientation and video safety briefing. In less than 10 minutes guests are ready to descend a vertical ladder to find themselves immersed in the underwater realm, walking on the aquarium seabed in near weightlessness. Vibrant marine life comfortably swims around participants as they discover the beauty and majesty of this remarkable environment. SeaTrek tours focus on education and entertainment, teaching guests about our fragile marine ecosystem in a way that is fun, engaging and most of all memorable.
SeaTrek is the largest helmet diving program in the world, with insured safety standards and a certification program for all SeaTrek staff members. SeaTrek is truly unique and unlike anything else on this planet.
Broad Customer
Base
Products and servicesSub Sea Systems offers a number of flexible purchase, license, and lease opportunities. Turn-key products and services include:
• Fully published operating standards and safety procedures• Staff training and certification• Worldwide “professional” liability insurance coverage
• On-site development consultation / design assistance
• System installation, set-up, and maintenance training
• AUR- “Automatic Unit Replacement” Program for worry free maintenance support at no additional cost (licensees)
• Product liability insurance
• Complete line of promotional materials, including: mini helmet displays, posters, banners, brochures, rack cards, green screen photo templates, and Trekker caricature with educational book
• Graphic design support
• Complete line of forms for operations, including: participant record and liability waiver (available in English, Spanish, Russian, French, Japanese, German, Portuguese, Italian, Korean, Chinese & other languages), certificates of participation, briefing and orientation charts, daily system equipment checklist, and Guide/ Safety Staff training materials
“It made me feel alive.”-Bror Anderson
What is SeaTrek?
Meet Bror Anderson who became the oldest recorded
SeaTrek participant at 93 years old in April 2008,
Grand Cayman.
SeaTrek Reef Encounter, Miami Seaquarium, Florida
SeaTrek Training Manual
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“It made me feel alive.”-Bror Anderson
Research indicates that aquarium visitors are increasingly seeking interactive activities. SeaTrek takes interactive to the next level; transforming it into an immersive experience. Participants step into a three-dimensional world and become part of the aquarium environment. Immersive experiences offer a profound impact when teaching guests about the marine environment.
Benefits - be memorable
1. Membership Incentive: Use SeaTrek to drive memberships.
2. Increase Press: Give the media something to rave about. Place the spotlight on your aquarium and its new innovative activities.
3. Returning Guests: Adding SeaTrek will encourage your guests to keep coming back.
4. Innovative: Provide guests with a truly unique adventure to view your aquarium from a completely different perspective.
5. Profits: Increase income per capita with SeaTrek tours, photos and branded merchandise.
- The average SeaTrek aquarium experience ranges in selling price from $69 to $129.
What SeaTrek brings to your aquarium
What SeaTrek brings to your aquariumEducation through entertainment
“Living Classroom”: Immerse students in the underwater world and let them experience the marine life that they have only read about.
Future Careers: Inspire our future scientists.
Be memorable: Provide guests with the highest level of entertainment and educational immersion.
What is ?
Reef Alliance is a program that promotes sustainable diving practices, focusing on environmental responsibility, consumer awareness, participant education and pro-active conservation. Reef Alliance Day Cleanup
Coral World 2011Reef Alliance Day Cleanup
Corporate Staff 2009
What is SeaTrek?
*Veverka, JA 1994. Interpretive Master Planning. Falcon Press Publishing Co., Inc. Helena. Montana,USA
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Atlantis The Palm, Dubai
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SeaT
rek®
Choosing the right SeaTrek system for your aquarium
EP AIR CENTERSwith AIR LINES
SeaTrek EP Systems offer redundant levels of reserve air supply and safety. A digital controller monitors air delivery and will automatically react to a low pressure condition, or power loss, and automatically engage a full compliment of air cylinders to easily complete a tour. A low-voltage signaling system will notify staff that the
system is operating on reserve air using both audible and visual alarms at the water entry point. The SeaTrek Air Centers are also extremely quiet emitting only 75 decibels at 3 feet of distance.
The system is built to the highest worldwide standards; it is CE Marked, and meets all UL, ASME standards or directives.
EP Systems available in 50 or 60Hz systems, with the following helmet capacities:
• EP-1 (5.0)—15 helmets max • EP-1 (7.5)—20 helmets max• EP-2 (5.0)—30 helmets max • EP-2 (7.5)—40 helmets max• • •
• Ideal for spacious and /or open aquarium environments• Easier—no refilling or changing out air cylinders• Unlimited air supply—no time limit for tour duration• Lighter on guests (no backpack or scuba tank)• Faster turn-around time
SELF-CONTAINED SYSTEMwithout AIR LINES
The Self-Contained System incorporates an integrated air supply secured to a stainless steel backpack. A continuous flow of air is supplied to each helmet, without air lines to the surface.
• Better for overhangs, artificial obstructions or bridges in the aquarium environment• More suitable where there isn’t room for an air delivery system
EP Air CenterCalin - SeaTrek Technician, Mexico
Self-Contained System, Atlantis Paradise Island, Bahamas
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SeaTrek Self-Contained System
Choosing the
right SeaTrek system for
your aquarium
Choosing the right SeaTrek system for your aquarium
WITH AIR LINES vs. WITHOUT AIR LINES
Standard SeaTrek System with Air Lines
SeaTrek Self-Contained System
Resorts World Sentosa, Singapore
The SeaTrek tour
Frenchman Fremient produces a brass diving helmet
The Deane brothers and Augustus Siebe develop the first helmet diving apparatus suit
Jules Verne depicts helmet divers in his famous tale “20,000 Leagues Under the Sea”
George Stillson invents the MKV diving helmet made famous by the US Navy
Commercial helmet diving made popular in Bermuda
Sub Sea Systems® introduces the world’s first comprehensive recreational helmet diving program called SeaTrek®
1771
1949
The SeaTrek tour
All SeaTrek tours begin with a health questionnaire, orientation and safety briefing. After the 10-minute orientation, Trekkers enter the water for a 20-25 minute guided tour. Post-tour, Trekkers are able to share their experience with the SeaTrek staff and have the opportunity to purchase photos, videos and branded merchandise.
Typical tour schedule
0:00-0:05 Tour group arrives at the staging area. SeaTrek staff welcomes guests and prepares for water entry.
0:05-0:15 A SeaTrek staff member leads an orientation and safety briefing using a video presentation. Each guest is fitted with a wet suit and Crocs® shoes (whenever foot protection is needed).
0:15-0:40 Guests enter the water and begin the underwater tour. Up to three “highlight moment” stops are planned along the tour path.
0:40-0:45 Trekkers exit the water. First-in, first-out.
*0:45-0:60 Trekkers share their experience in the SeaTrek comment book. Participants can view a video of their experience, as well as purchase photos and branded merchandise.
* If back-to-back tours are offered, new tour groups can begin the briefing process while the previous tour is underwater. A new tour could begin as frequently as every 1/2 hour.
The evolution of helmet diving
1830s
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SeaTrek Ladder Entry
1870
1915
1998
The SeaTrek tour
Trekkers in the aquarium
How will guests enter the water?• Guests enter the water via vertical ladder (facing).• Each guest descends the ladder until the water is at shoulder level. Once the helmet is lowered onto the guest’s shoulders, he or she continues to descend with the aid of the safety diver or SeaTrek Guide.
Where will SeaTrek participants walk?• Participants will walk along a predetermined path.
Trekkers in the aquarium
• Installing a platform, pavers or walkway may be advised to minimize turbidity or suspension of particulates.
How much aspiration will be released from the helmets into the aquarium?
• A continuos flow of 1.7 cfm of air is aspirated through each helmet.
What power is required by the Sea Trek® system?• Standard SeaTrek system requirements:
(1) 220 volt / single phase / 60 hertz OR(1) 400 volt / 3 phase / 50 hertz
Will participants wear full wet suits?• In most cases participants will be asked to wear a full wet suit and foot protection.• The wet suit will help reduce bioload introduction into the aquarium.
How will SeaTrek affect animals in an aquarium? • After the initial acclimation, SeaTrek has proven to have no adverse affects on the marine life.• Trekkers have a similar presence as the divers that frequently clean and maintain the tank.• Through the acclimation process, the SeaTrek activity is introduced to the animals of the aquarium. This gradual process will yield the least amount of stress on inhabitants.
Are there any affects on stationary invertebrate animals in the aquarium?
• Participants will walk along a defined path therefore avoiding touching or bumping any aquarium structures.
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SeaTrek Platform, Miami Seaquarium
Guide Assisting Guest Down the Ladder Shark Encounter, SeaWorld Orlando, Florida
• The SeaTrek system is available in a self-contained backpack unit eliminating the concern for air line contact.
Will guests be allowed to touch the animals?• According to the aquarium’s standards, guests may or may not be allowed to touch or handle marine life.• SeaTrek standards inform guests to only handle marine life if allowed to do so.
Are there any chemicals in the helmet that may be harmful to the aquarium animals?
• No; helmets are injection molded from poly-carbonate.
SeaTrek Guests with Lift Buoy SeaTrek’s DolphinTrek Program
Safety Staff and Participants
SeaTrek safetyEvery delivery of a SeaTrek system includes comprehensive training and certification of Guides and Safety Staff. All conceivable emergency condition responses are simulated, trained and practiced to assure the SeaTrek staff are confident in their daily touring activities. The training certification is rigorous and is concluded with a written exam and practical review. Sub Sea Systems is a dive training agency with fully published training and certification standards insured by the same insurance provider as the largest dive training agency in the world.
Trekkers in the aquarium
“SeaTrek is an extraordinary attraction that allows people to easily enter the underwater world… This activity is nature-friendly, with high security standards and an enormous potential for education.”
—Efraín Ríos, Xcaret Aquarium Director (2003-2008)
“YOU GOTTA TRY IT. Non-divers can get a full immersion undersea experience through SeaTrek.” —Caribbean Travel & Life
“The view is spectacular, like a 360 degree, individualized IMAX, only it’s real. So amazing—it nearly takes your breath away!”
—Merrilyn McDonald, The Miami Herald
“It’s as simple as walking and breathing, and you don’t have to know how to swim—you can even wear prescription glasses.”
—San Francisco Chronicle
The Future of Immersive Entertainment
®
© 2013 Sub Sea Systems®, Inc. | 6524 Commerce Way, Diamond Springs, CA 95619 | 530-626-0100 | [email protected] | www.Sea-Trek.com