the future of insurance is...
TRANSCRIPT
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
The future of insurance is Insurtech
Matteo Carbone
Principal Bain
Founder and Responsible of the Connected Insurance Observatory
2The future of insurance is Ins ...
The background of the thoughts I will share with you today
Principal@ Bain & Company
•Financial Service and Digital Practices
•12 years strategic consulting experience
•Focused on insurance and innovation
InsurTechInfluencer
•Speaker and writer on insurance innovation
• Insurance Thought Leader
•Top 50 InsurTech Influencer
Founder of Connected Insurance
Observatory
•Responsible of the Observatory on Telematics, Connected Insurance and Innovation
•Advisor of more than 50 international players on Insurance IoT
50
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Software is eating the world
“Companies in every industry need to assume that a software revolution is coming.”
Marc Andreessen,
The Wall Street Journal 2011
Fonte: Forrester; SNL Kagan Data Services; Expert interviews; pwc; WTM; Bain analysis
2%
Travels
Traditional offline booking revenues
to decrease by ~25%over 7 years
Revenues from physical recorded music salesto decrease by ~60%
over 9 years
Music
0%
Revenues from sale of printed books to decrease
by ~25% over 9 years
Books
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Is the insurance business different?
RenewalClaimsPolicy
asmioni-stration
Internet
Call center
Intermediary
PurchaseChoiceAwareness
Internet
Call center
Intermediary
Internet
Call center
Intermediary
AUTO INSURANCE
What is your preferred method do accomplish the following insurance related tasks?
Source: Connected Insurance Observatory, Bain, SSI
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Digital transformation
ONLINE MARKET SHARE ON MOTOR INSURANCE BUSINESS DISTRIBUTION
Spource: Bain Analysis on IVASS data
Italian insurance market
TELEMATICS PENETRATIONON MTPL BOOK
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Customer is the king
Omnichannel Ecosystemof servicies
Contextual basedinsurance covers
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The customer is hybrid: he is interacting with you using multiple cannels
Note: Excluded customers who did not interact with their insurance provider in the last 12 months; multiple responses (max 3) allowed; ‘Other channels’ category excluded from analysis; Offline only are customers who used in person/phone/Employer worksite channels for interaction and research; Digital Only are customers who used E-mail/ browser/app /Social media/aggregators channels for interaction and research; Hybrid are customers who use both offline and digital channels. Source: Bain/Research Now NPS survey, 2016
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Being in touch contributes to loyalty
Source: Bain/Research Now NPS survey, 2016
Global NPS Surveys Surveys '16P&C Italy market
Net Promoter Score
With interaction
Without interaction
Global NPS Surveys '16
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Customers would value a platform for services beyond insurance coverage …
Source: Bain/Research Now NPS survey, 2016
LifeAuto Home Health
Such as health advice and monitoring, fitness-plan
provider, doctor recommendations
Such as monitoring driving behavior, platform to buy or sell cars, getting advice on auto repair shops, antitheft
services
Such as advice and discounts on home
monitoring systems, recommendations for repair providers, real estate sales,
flood monitoring
Such as health advice/monitoring, estate planning and legal advice
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… and customers view insurers as potential providers of additional services
Source: Bain/Research Now NPS survey, 2016
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Most customers would share personal data with insurers…
Notes: Open sharers are willing to reveal personal data with insurers, independent of the type of data; selective sharers would only share some personal dataSource: Bain/Research Now NPS survey, 2016
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…and to receive personalized insurance offers
Source: Connected Insurance Observatory, Bain, SSI
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Metromile is the first insurtech startup to purchase an insurance incumbent
FUNDING
• Core idea: Variably-priced, pay-per-mile car insurance provider that charges customers for the actual miles they drive. Technology and a data-driven approach to deliver lower premiums by the mile and personalized data to help customers manage vehicle more efficiently and cost-effectively. Policies underwritten by insurers in the National General Insurance Group
• Founded: Jun, 2011
• HQ: San Francisco, CA
• Markets covered: US (>Z50 states)
• Employees: >70 employees at the headquarter office; ~130 employees in new Arizona office
• Received a total funding of $206M in 4 rounds (includes Felicis Ventures, First Round, Index Ventures, New Enterprise Associates, SV Angel, Intact, China Pacific Insurance)
• The last round ($191M) will be used to acquire Mosaic Insurance
Source: Company website, Crunchbase, Literature search
BRIEF OVERVIEW
Metromile is acquiring
Mosaic Insurance
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Is the software eating the insurance business?
UsePurchaseChoiceAwareness
Internet of things
Aggregators
Underwriters
Policy management
Services
Claims
P2P
InsurTech map (1000 startups, 16,5 B$)
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The innovation process is not simple and linear
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Strategy first!
• Strategic focus, prioritization
• Appropriate allocation of resources
• Change mindset, culture of learning, risk-taking and innovation
• Organizational relevance, proximity to CEO
• Execution, mobilize for success
Insuranceperspective
• Strategic focus, prioritization
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Connected insurance is about connecting insurance with people and their risks
Connected insurance:
Use cases
Health Commercial linesAuto Home Life
any insurance solution based
on sensors for collecting data on the state of an
insured risk and telematics for remote
transmission and management of the data
collected
Source: Venture scanner, Connected Insurance Observatory
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How many connected car insurance policies out there?
2012
2015
ITALY US UK
4,8 M connectedcars on'15
3,3 M connectedcars on'15
0,6 M connectedcars on'15
Source: Connected Insurance Observatory estimates
Leave-in
Roll-over
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Claim certification at customer's
disposal
Fuel gas predictor
Weather alert based on geo-
localization
Antitheft service if the box registers a different-than-
usual driving style
"Live" Concierge supporting navigatioin
Alert if the vehicle exits a "safe area" (or enters an
"unsafe area") of the city, defined by the customer (e.g.
parental control options)
Alert in case speed limits are
exceeded
5
314
2
Highway/ parking area tolling
Road or medical assistance via
dedicated button
Customer assistance and
personalized case management in case
of crash
6
8
9
7
Automatic assistance to the customer on the
premises in case of severe accident
10
Simplified claim notification, including automatic form fill-in based on telematics
data
1112
Short-time theft
cover
Parking localiza-
tion
1415Alert in case the
vehicle is moved when the engine
is off (e.g.tow-away)
16Alert if the car is hit
when parked
17Alert if the car is hit
when parked
18
Antitheft service if the box is removed/ uninstalled
Bodyguard for emergency outside
the car when parked
19
20
Stolen veiclerecovery
21
During driving Accident Parked
Source: Connected Insurance Observatory , Bain & Company
Proximity – Telematics VASs will be the way to stay relevant when the auto risk will fall down
Street sweeping
alerts
13
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Profitability - Telematics have an impressive self selection effect
RISK SELECTION
MTPL claims
frequency-20%
Market average(4,8%)
Market average(20%)
Claims frequency (district average)
Black box effect on claims
frequency(risk
adjusted)
Source: ANIA (2014 data), Connected Insurance Observatory
MULTIVARIATE ANALYSIS BASEDON 87% OF THE MARKET
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What’s in it for insurers?
Improve insurance profit & loss through specialization and setup of partnerships
Enhance proximity and interaction frequency with the customer while creating new customer experience and offering additional services
Create and consolidate knowledge about the risks and the customer base
Frequency of interaction
Benefits on the insurance bottom line
Knowledge creation
1
2
3
Source: Connected Insurance Observatory , Bain & Company
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“What is the ROI of the use case?"
"Does the approach make sense?"
“What is the best way to do it at my company?"
• First pilots focused on one use case
Incubation phase
Growth phase
Maturity phase
Exploration phase
Learning phase
Source: Connected Insurance Observatory , Bain & Company
• First pilots
• Roll out by few pioneers
• Pilot phases by greatest part of players by using a "me-too" approach
• Only few top players understand telematics full potential (UW, claims, VAS), define their own approach (e.g. big data) and push the selling phase
• Commercial offer differentiation
• Telematics potential fully understood and increased commercial push by all players
• Differentiating solutions / providers over top players
• Telematics approach is the standard for the insurance business
• Relationship consolidation between top players and providers, best practices cross-country diffusion
Don't expect insurance telematics adoption to appear overnight
FR DE SPA CANUS ZA
ITA
UK
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The lack of a clear strategy limit the achievement of the full potential of the telematics
4
5 TelematicsValue
Creation
Loyalty and "behaviors
modification"
Loss Control
Risk-Based Pricing
Value-Added Services
Risk selection
1
2
3
Costs
Data managementcomplexity
Privacy
Lack of a clearstrategy
Barriers to the telematics development
11%
34%
22%
34%
Surce: Connceted Insurance Observatory
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A structured and well defined approach is needed
Set strategic goals/ ambition for the introduction of telematics
Telematics approach
• User experience
• Pricing approach
• Services
• Loyalty systems and "behavior steering"
• Hardware and data gathering approach
• Make vs buy decisions
• Enablers (process and tools)
• Effectiveness and readiness of organization
• Implementation and continuous improvement
1
2
3
“Telematics is a journey, not a destination”
TELEMATICS STRATEGY
VALUE PROPOSITION
EMBEDDING TELEMATICS
VALUE CHAIN IN ORGANIZATION
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The Connected Insurance Observatory helps his members to play with the Insurance IoT innovation
Objectives
Scouting and rationalizing qualitative/quantitative
knowledge on Connected Insurance
Sharing a critical point of view of key trends and spreading innovation
culture
Encouraging stakeholders discuss experiences and exchange ideas about
innovation
The scopeAny insurance solution based
on sensors for collecting data on the state of an insured risk
and telematics for remote transmission and
management of the data collected
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The 2016 European Connected Insurance Observatory: the think tank in a nutshell
Insurance GroupsInvolved hundreds of
executives from more from 26 Insurers both at local
level (Italian branch) and at European Group Level
26Institutions and Partners
Selected list of heterogeneous partners contributing to the insurance discussion about innovation with different angles
18
Plenary meetings3 full days of keynote
speeches, discussions, roundtable. A
terrific networking opportunity
3Hours of workshopMore than 130 "one to one" workshops (2-3 meeting dedicated to each company joined the Observatory)
280
5Business insurance lines addressed
Unique research based on innovation thought leadership and insurance acumen on all the insurance business lines
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The 2016 European Observatory edition put together an impressive line of leading players
• Generali Group and Europe Assistance
• Axa Group
• Zurich Group
• Allianz Global Assistance
• Reale Group
• Gruppo Poste Vita
• Groupama
• Gruppo Cattolica
• Sara
• Credit Agricole Assurance
• Helvetia
• HDI
• IMA Assistance
• Swiss Re
• Munich Re
• Scor
• RGA
• Cardif
• Chubb
• Ageas
• Avipop
• Filo Diretto
• ITAS
• RBM Salute
• La Parisienne
• AIOI NISSAY DOWA
• Italian National Association of Insurers (ANIA)
• Guidewire
• SSI
• DigitalTech International
• Sysdata
• Neosurance
• Portolano Cavallo
• Venture Scanner
• InfoBlu
• Italian National Association of Brokers (AIBA)
• Appian
• Octo Telematics
• Vodafone Automotive
• Aubay
• Eumetra Monterosa
• IRSA
• LoJack
• InsurTech News
Institutions and PartnersInsurance Groups
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Since the beginning of 2017, we will start also the North American Connected Insurance Observatory
The two Observatories together will create an impressive opportunity tocross-fertilize the insurance innovation thoughts across geographies
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
Matteo [email protected]
+393346220378
@MCins_
Thank you