Join the conversation #AU2015

The Future of Making Things Media & Entertainment

Nick Manning Senior Manager, Worldwide Field Marketing

Technology has

always disrupted

how things are made

Image Source: FXGuide, Courtesy of Industrial Light & Magic

Autodesk Confidential Internal Use Only

DRIVING CHANGE IN

PRODUCTION METHODS

DRIVING CHANGE IN

PRODUCT (CONTENT)

DRIVING CHANGE IN

CONSUMER DEMAND

Image Source: Bot & Dolly

Autodesk Confidential Internal Use Only

PRODUCT PRODUCTION

DEMAND

Where I want it

When I want it

Image source: Futureshop, Raj Patel

Social interaction

and ‘presence’ Image source: reddit user post by Fraktyl

Autodesk Confidential Internal Use Only

PRODUCTION PRODUCT

DEMAND

Film and Television are old concepts from an era when

content was defined by the medium on which it was consumed

Image source: Katelyn, http://astro.temple.edu/~tuc42214/gallery.html

Transmedia is

reshaping content

Access to

funding is

empowering

start ups and

independents

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PRODUCT

DEMAND

PRODUCTION Image Source: Bot & Dolly

Robot controlled cameras 3D printed costumes & props

3D printed animation Performance & reality capture

WH

AT

IS

R

EA

L

Source: DBLG.co.uk

Image Source: Bot & Dolly

Autodesk Confidential Internal Use Only

Number of VFX Shots Keeps Growing

900 Shots

$200M

1800 shots

$300M

2500 Shots

$170M

2750 Shots

$232M

1200 Shots

$150M

2200 shots

$250M

3000 Shots

$170M

Titanic

Harry Potter Goblet of Fire

Avatar

Hobbit Unexpected Journey

Captain America Winter Soldier

Guardians of the Galaxy

Avengers: Age of Ultron

Pro

duct

ion B

ud

get

The amount of data is

increasing dramatically (petabytes per movie) Image Source: Open Compute Project

Autodesk Confidential Internal Use Only

Team sizes are increasing

X-Men Days of Future Past

Moving Picture Company (MPC)

Digital Domain

Rising Sun Pictures

Rhythm and Hues

Hydraulx

Animal Logic

Cinesite

Dimension X

Direct Dimensions

Legacy Effects

Lola Visual Effects

Method Studios)

Mokko Studio)

New Deal Studios

Stereo D (stereo conversion)

The Third Floor

Trixter

XYZ-RGB

Videoconferencing

is breaking down

geographical barriers

entertainment will be immeasurably

enhanced with both

virtual-reality

experiences and

augmented-reality

experiences.

Robert A. Iger, CEO, Disney

New media = new methods

Replicate AN

AL

OG

UE

T

O D

IGIT

AL

Capture & Simulate

Photo Credit Weta, TM & (C) 2009 Twentieth Century Fox - All Rights Reserved

WO

RK

STA

TIO

N T

O

PC

Connect

PC

T

O C

LO

UD

Entertainment content creation requires collaboration

between many different groups and organizations

However, current production processes are serial,

fragmented, resource intensive and slow

Image courtesy of Astro

Image courtesy of WETA™ and © Twentieth Century Fox Film Corporation, Not for sale or duplication.

Image courtesy of XXXXXXXXX

Image courtesy of Sérgio Merêces

© Sony Computer Entertainment America LLC. UNCHARTED 4 A

© Sony Computer Entertainment America LLC. UNCHARTED 4

www.autodesklivedesign.com

Image courtesy of Sérgio Merêces

PRODUCTIVITY DELIVERING HIGHLY COMPETITIVE, HIGHLY

CAPABLE CONTENT CREATION PLATFORMS

(3ds Max, Maya, Stingray, Suites)

CONNECTION EXTENDING PROJECT INTEGRATION AND

COLLABORATION – FROM CONCEPT ART TO

DISTRIBUTION

(Shotgun, RV)

SCALABILITY OFFERING GREATER SCALABILITY AND

ACCESSABILITY VIA TRANSFORMATIVE

DELIVERY MECHANISMS

(Cloud services, desktop subscription)

Preparing for the future How Autodesk can help