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  • Join the conversation #AU2015

    The Future of Making Things Media & Entertainment

    Nick Manning Senior Manager, Worldwide Field Marketing

  • Technology has

    always disrupted

    how things are made

    Image Source: FXGuide, Courtesy of Industrial Light & Magic

  • Autodesk Confidential Internal Use Only

    DRIVING CHANGE IN

    PRODUCTION METHODS

    DRIVING CHANGE IN

    PRODUCT (CONTENT)

    DRIVING CHANGE IN

    CONSUMER DEMAND

    Image Source: Bot & Dolly

  • Autodesk Confidential Internal Use Only

    PRODUCT PRODUCTION

    DEMAND

  • Where I want it

    When I want it

    Image source: Futureshop, Raj Patel

  • Social interaction

    and ‘presence’ Image source: reddit user post by Fraktyl

  • Autodesk Confidential Internal Use Only

    PRODUCTION PRODUCT

    DEMAND

  • Film and Television are old concepts from an era when content was defined by the medium on which it was consumed

    Image source: Katelyn, http://astro.temple.edu/~tuc42214/gallery.html

  • Transmedia is

    reshaping content

  • Access to

    funding is

    empowering

    start ups and

    independents

    https://www.youtube.com/watch?feature=player_embedded&v=33NMLaTy7y4

  • Autodesk Confidential Internal Use Only

    PRODUCT

    DEMAND

    PRODUCTION Image Source: Bot & Dolly

  • Robot controlled cameras 3D printed costumes & props

    3D printed animation Performance & reality capture

    W H

    A T

    I S

    R

    E A

    L

    Source: DBLG.co.uk

    Image Source: Bot & Dolly

  • Autodesk Confidential Internal Use Only

    Number of VFX Shots Keeps Growing

    900 Shots

    $200M

    1800 shots

    $300M

    2500 Shots

    $170M

    2750 Shots

    $232M

    1200 Shots

    $150M

    2200 shots

    $250M

    3000 Shots

    $170M

    Titanic

    Harry Potter Goblet of Fire

    Avatar

    Hobbit Unexpected Journey

    Captain America Winter Soldier

    Guardians of the Galaxy

    Avengers: Age of Ultron

    P ro

    d u ct

    io n B

    u d

    g e t

    http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.mirror.co.uk/tv/tv-news/recap-hobbit-battle-five-armies-4728665&ei=6SO0VOzYC-HdmAXRi4DYAg&bvm=bv.83339334,d.cWc&psig=AFQjCNFiXjwGf3OXJSRdNZPGPMVM8-W85Q&ust=1421178208477766

  • The amount of data is

    increasing dramatically (petabytes per movie) Image Source: Open Compute Project

  • Autodesk Confidential Internal Use Only

    Team sizes are increasing

    X-Men Days of Future Past

    Moving Picture Company (MPC)

    Digital Domain

    Rising Sun Pictures

    Rhythm and Hues

    Hydraulx

    Animal Logic

    Cinesite

    Dimension X

    Direct Dimensions

    Legacy Effects

    Lola Visual Effects

    Method Studios)

    Mokko Studio)

    New Deal Studios

    Stereo D (stereo conversion)

    The Third Floor

    Trixter

    XYZ-RGB

  • Videoconferencing

    is breaking down

    geographical barriers

  • entertainment will be immeasurably

    enhanced with both

    virtual-reality

    experiences and

    augmented-reality

    experiences.

    Robert A. Iger, CEO, Disney

    New media = new methods

  • Replicate A N

    A L

    O G

    U E

    T

    O D

    IG IT

    A L

  • Capture & Simulate

    Photo Credit Weta, TM & (C) 2009 Twentieth Century Fox - All Rights Reserved

    W O

    R K

    S T A

    T IO

    N T

    O

    P C

  • Connect

    P C

    T

    O C

    L O

    U D

  • Entertainment content creation requires collaboration

    between many different groups and organizations

    However, current production processes are serial,

    fragmented, resource intensive and slow

  • Image courtesy of Astro

    Image courtesy of WETA™ and © Twentieth Century Fox Film Corporation, Not for sale or duplication.

  • Image courtesy of XXXXXXXXX

  • Image courtesy of Sérgio Merêces

  • © Sony Computer Entertainment America LLC. UNCHARTED 4 A

  • © Sony Computer Entertainment America LLC. UNCHARTED 4

  • www.autodesklivedesign.com

  • Image courtesy of Sérgio Merêces

  • PRODUCTIVITY DELIVERING HIGHLY COMPETITIVE, HIGHLY

    CAPABLE CONTENT CREATION PLATFORMS

    (3ds Max, Maya, Stingray, Suites)

    CONNECTION EXTENDING PROJECT INTEGRATION AND

    COLLABORATION – FROM CONCEPT ART TO

    DISTRIBUTION

    (Shotgun, RV)

    SCALABILITY OFFERING GREATER SCALABILITY AND

    ACCESSABILITY VIA TRANSFORMATIVE

    DELIVERY MECHANISMS

    (Cloud services, desktop subscription)

    Preparing for the future How Autodesk can help

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