the future of management and social media panel slides aom 2011
DESCRIPTION
Presentation slides for a panel presented at the 2011 Academy of Management MeetingTRANSCRIPT
The Future of Management
and Social Media
2011Academy of
Management Meeting Panel
Our PanelModerator: Gordon B. Schmidt,
Indiana University Purdue University Fort Wayne
Panelists
Barton H. Halpern, U.S. Army ARDECRichard N. Landers, Old Dominion
UniversityJulia A. Teahen, Baker College
What is Social Media?
“a group of Internet-based applications… that allow the creation and exchange of user-generated content” (Kaplan & Hainlein, 2010)
Means of sharing information, content & opinions
General StatisticsUnique visitors worldwide per monthData from Doubleclick Ad Planner for June
2011Facebook: 870 million (71% of US adults
on)Twitter: 160 million (17% of US adults
on)Linkedin: 81 million (18% of US adults on)Blogger: 37 millionGoogle+ (13% of US adults on)
Organizational Uses of Social Media
Today’s PanelToday’s panel is made up of
individuals who have experience using social media in their professional lives and/or do related research
We will now talk about social media with a focus on the potential future roles it will play in the practice of management and education
Introduction
Please introduce yourself and discuss your own experiences with social media and organizations
Discussion Area #1: Employee RelationsHow do you see social media
changing the nature of recruiting?In the future, how will employer-
employee relations change due to social media?
What type of policies will organizations use to restrict employee use of social media? Can strict polices truly be effective?
Discussion Area #2:Customer Service
How do you see customer service through social media growing and changing over time?
What balance will organizations have between social media based customer service and traditional customer service? Will this cause a digital divide in the customer base?
Discussion Area #3:Education How integrated do you see social
media into online courses?Are blended classes the future norm
of education?Do you see the nature and structure
of secondary education changing due to social media?
Discussion Area #4:The Future of Social MediaHow do you think social media will
change in the future?Is Facebook the future, a base for the
future, or will the future social media site leaders be radically different?
If future generations grow up with social media does that change their expectations for interacting with organizations?
Q & A
Any questions for our panel?What do you think?What do you see in the future for
management and social media?