the future of media: lecture at estacio de sa in rio de janeiro june 26 2010
DESCRIPTION
I presented this lecture at the Estacio de Sa in Rio on June 26, 2010, in collaboration with Telezoom. It's a 2 hour talk on the Future of Media and covers pretty much all related topics - give it a whirl. A video will be made available soon, as well, be sure to get my RSS feed at http://www.mediafuturist.com and follow me at http://www.twitter.com/gleonhardTRANSCRIPT
The Future of MediaPresentation at Estacio de SaRio de Janeiro June 26 2010Gerd Leonhard Media Futurist
The Futures Agency
What I do:
www.mediafuturist.comwww.twitter.com/gleonhard
Business grows when shared
The Conversation happens with or without you
Today
Tomorrow
Going Direct is becoming possible
But the Internet is not a Rose Garden
Business 2.0
Explosive Fragmentation
Not just consumption but Sharing and (Co)-Creation are the key drivers in the
Future of Media
Media 2.0: Sharing is not subject to Renegotiation
Youtube.com/user/ScholzundFriends Source: Fastcompany
The World’s OS is Morphing
A new, Socia
l OS
A Broadcast World and a Networked World
Closed, Controlled, Exclusive = Money
Now, Power is about what you can unleash
Power was about what you can control
Welcome to the New Normal
The Future is Collaboration
The global, social ‘Brain’
On Cable, the Networks ruled
In a Broadband World, the Users - and their Amplifiers - rule *
“Business Model Failure”
Image Source: IFPI.org
Beware of Toxic Assumptions
Giving Permission
to use
Connected Users will increasingly - and
exponentially - organize against what they feel are obsolete and
outmoded structures
Social MediaLegacy Media
The Future
Open = Risks. But Closed = Irrelevance
Selling ‘copies’ is a shrinking business
Image Source: kk.org / Kevin Kelly
Selling ‘access’ is an exploding business
Good luck!
Everything we like... forbidden?
People buy when the value, the timing and the package is right
Media 2.0
Yes, people do spend $ on content online!
EGOsystem
ECOsystem
Whatever I can get
Exactly what / when / where / how I want
Was: “my success - my money”
Now: “Our Success - Our Gains”
All future success will be based on unprecedented hyper-collaboration
Such as
We need to lose our fear of ‘depending too much on others’
Image Source: Photobucket
Businesses - and their leaders - become Connectors (not just Directors)
Privacy is now an action we must take
Unintended consequences will occur
Privacy is an Action we must take
Links are the Currency
Content ‘Piracy’ is Market Failure
Closed, Contro
lled, Excl
usive = Money
The Future: Flat-rated & bundled Content
The Internet is the new Radio
New Social Contracts
Image Source: Ars Electronica 2008
versus
Paying because it’s easier, better, fair-priced, value, convenience...!
The Future of Selling is... Connecting.
Brands are either Networked. Or Invisible i.e....Dead.
email me at [email protected]
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Thanks for your attention!