The Future of Modern Marketing: 2016

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What does the future of Modern Marketing look like?

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We asked global experts to find out.Here’s what a few of them said.

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Erik Qualman, Pulitzer Prize Nominated Author,

says companies need to understand millenials because half the world’s population is under 30. And 53%

of them would give up their sense of smell before they gave up their

phone. (Data Source)

Meagen Eisenberg, CMO of MongoDB, reminds

marketers that they must be driving engagement and revenue in 2016.

That’s their job!

Doug Kessler, Co-founder and Creative Director of

Velocity, thinks it’s time to create the Center of Content Excellence to try to tame this content beast. Why? Because 70% of marketers will produce more content next

year than this year. (Data Source)

Kushal Sanghvi, CEO of World Wide Open, says that

the launch of 4G in India will impact how consumers interact

and transact with brands. Marketers will be compelled to re-think their online investments and mobile commerce strategy.

(Data Source)

Jodie Sangster, CEO of ADMA, warns that the skills and talent gap will continue to affect our ability to get the most out of

data for some years to come. 90% of managers said recruiting analysts was harder than, or as hard as, last year. (Data Source)

Matt Heinz, President of Heinz Marketing, reveals that

sales enablement is the most important marketing function

heading into 2016 to drive increased lead conversion and

sales pipeline contribution. (Data Source)

Alp Mimaroglu, Marketing Luminary at

Symantec, encourages modern marketers to build cohesive

marketing technology stacks to ensure future success. This makes

sense when 51% of marketing execs say their marketing

technologies and data are only loosely integrated, or not at all.

(Data Source)

Michael Brenner, Head of Strategy at NewsCred,

connects two important trends shaping modern marketing.

The changing digital consumer, along with the decreasing

effectiveness of promotional advertising, is leading to the rise in brand storytelling techniques.

(Data Source)

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The Future of Modern Marketing: 2016

PREDICTIONS FROM GLOBAL MARKETING EXPERTS

For more predictions on what the future of modern marketing looks like, as seen by global experts, download the ebook.

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