The Future of PrintStevenSchnollManagingDirectorSchnollMediaConsultingwww.schnollconsult.com

Close Your Eyes

Letyourbrainstartworking.Nowwhatdoyouimagineisthefutureofprint?

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Audi Conductive Ink BrochureAudi used conductive ink to turn a conventional sales brochure into a smart surface, enabling haptic feedback. An embedded Bluetooth chip delivered a seamless experience between the page and the user’s phone, transforming every touch on the page into a rich product demonstration.

VideocourtesyofStructuralGraphics,EssexCTUS

The Indian Print IndustryThecurrentstateoftheprintindustryisbestclassifiedastransformative.Whiletechnologieslikeoffsetaresharplydeclininganddigitalisgrowingonemustanalyzetheendproductmixtobestdeterminethefuture.

The New Print ConceptMichaelChase,CMOofSt.JosephCommunications,Montreal,Canadacameclosewhenheobserved,“Inkisnolongersimpledropletsonapage.Itmakesmusic,lightsupthenightandcanevenbeasnack.Printinadigitalworldconnectsonanemotivelevelinwaysthatweren’tpossiblebefore.”

Print Challenge

Pera2014reportfromSJInsights,peopleareexposedtoanaverageof5,000advertisementsandbrandsperday.Ofthatnumber,onlyanaverageof153advertisementsarenoted,andweonlyengagewithabout12ads.Thecompetitionforattentionisfierceandyouradsneedtostandoutfromthecrowdtogetnoticed.

Millard Brown Case Study:Understanding Direct Mail with Neuroscience• Physicalmaterials(printedmaterials)producedmorebrainresponsesconnectedwithinternalfeelings,suggestinggreater“internalization”oftheads.• Thissuggeststhatphysicalmaterialismore“real”tothebrain.Ithasameaning,andaplace.Itisbetterconnectedtomemorybecauseitengageswithitsspatialmemorynetworks.

Creative Business Cards

The Google “Unboxing” EventThis “Google ‘Unboxing’ Box” launched The Google Store on Black Friday 2015. It was sent to 4 YouTube channel influencers with a combined subscriber base of 20 million.

JetBlue Adds VR to Select Flights

Imaginethis:aplanefullofpeoplestaringintohotpinkGoogleCardboardsets

Five Rights Paradigm

Latcham DirectChristmasCampaign

UnitedKingdomCompanyPersonalizeddirectmailgreetingcardPersonalizedURL

Latcham DirectChristmasCampaign

PurlLandingpagePersonalizedboxofchocolatesPersonalizedcalendar

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Video in Print

VideocourtesyofStructuralGraphics,EssexCTUSA

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Pacific Life Web Key Mailer

Additional Thoughts

• 3D• Magnetics• Packaging• Inflatables

Unique Substrates• Aluminum• Textiles• ClothCanvas• MaxMetal

Textiles

• Fashion

Textiles

• InteriorDesign

Textiles

• Industrial

Printed/Flexible Electronics

• OLED/LED• ReflectiveDisplays• Wearables• Flexible&StretchableElectronics• Logic&MemoryCards• Batteries• TouchSensors• ConductiveInks• Photovoltaics• RFID

3D• Photopolymerisation• Materialextrusion• Powderbedfusion• Materialjetting• Binderjetting• Sheetlamination• Directedenergydeposition

Thank you