the future of social media: real, bold & defined
TRANSCRIPT
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@craigontoast
The Future of Social Media in 3 words:
Real, Bold, Defined
Author: Craig MackPresented: 2016 Future of Social Media
in Government Conference. Canberra 21-22 April 2016
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@craigontoast
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@craigontoast
When I talk about “Real” I’m talking about 3 fairly simple ideas.
Real People (audience), Real Stories (influencers),
Real time (live stream, chat live etc)
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@craigontoast
21.18M Internet users
14M Social Media users
13M Mobile Social users
We must better understand where our audience is, and what technology they are using.
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@craigontoast
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@craigontoast
The Audience is
King
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@craigontoast
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@craigontoast
brands say they plan on using social media influencers to boost marketing
efforts in the next 12 months
84%
83%consumers trust recommendations from
people they know.
81%brands already using
influencers are satisfied
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@craigontoast
Real People
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@craigontoast
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@craigontoastThe future is about being Bold.
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@craigontoast
BoldContent and Strategy: Be Bold
and Unique
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@craigontoast
We will listen more, and more effectively, to better define our audience, and understand their needs and interests
Being Defined Means
The channels we use, and their purpose, will be better defined
The objectives we set, and how we measure performance, will be better defined
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@craigontoast
The Future of Social Media in 3 words:
Real, Bold, Defined
Craig MackThe 2016 Future of Social Media in Government Conference.
Canberra 21-22 April 2016