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THE FUTURE OF SUSTAINABLE MOBILITY. LEADING (E)-MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i

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Page 1: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

THE FUTURE OF SUSTAINABLE MOBILITY. LEADING (E)-MOBILITY INTO A NEW ERA.

Manuel Sattig, BMW i

Page 2: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

THE FUTURE OF MOBILITY.

Customer Expectations Changing values

Politics and Regulations CO2 - and fleet regulations,

Restrictions on imports

Economics Shortage of resources, increase in the price of fossil fuels

Culture Sustainable mobility as part of a modern urban lifestyle;

assumption of social responsibility

Environment Climate change and the subsequent effects

Urbanisation By 2030, over 60 % of world population

will live in cities

DRIVING FACTORS

Page 3: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

The BMW Group is the world’s leading provider

of premium products and premium services for

individual mobility.

THE BMW GROUP STRATEGY.

Page 4: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

Number ONE

Growth

Shaping the future

Profitability

Access to new technologies/ customers

BMW GROUP

Generate growth Shaping the future

New target groups.

New products and services.

Technologies/customers

Pioneering technologies and design.

Visionary services.

New sales concepts.

Sharpen BMW image as sustainable and innovative brand.

Differentiation from competition.

Futureproofproduct portfolio.

STRATEGIC OBJECTIVES OF BMW i AS DERIVED FROM THE CORPORATE STRATEGY NUMBER ONE.

Page 5: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

BMW i A SUSTAINABLE MOBILITY PORTFOLIO COVERS CAR USER AND NON CAR USER, FOCUSING ON URBAN MOBILITY.

Car-enabled

Mobility

BMW and MINI

Drivers

Automobile User

Mobile User

Car-related

Mobility

Car-independent

Mobility

Connected

Drive

Page 6: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

DRIVENOW.

Page 7: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

Evolution

Efficient combustion engines Innovative technologies

Revolution

Alternative drive trains Mobility services

FURTHER REDUCTION OF CO2-EMISSIONS THROUGH A STRATEGY INVOLVING BOTH EVOLUTION AND REVOLUTION.

Page 8: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

BMW i BORN ELECTRIC - A HOLISTIC APPROACH WHERE SUSTAINABILITY DEFINES THE PRODUCT LIFE CYCLE.

BORN ELECTRIC

BMW i vehicles

Innovative key-technologies:

CFRP & electric motor Visionary design language

Connectivity

360 Electric

New sub-brand

Customer related

e-mobility services

New sales models

Page 9: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

MINI E (2009-2012) BMW ActiveE (2011-2014)

16 million kilometers

~600 vehicles

5 million kilometers

~1.000 vehicles

BMW i3 and BMW i8

BMW i is more than just an electric car.

BMW i offers 360° ELECTRIC.

BMW i delivers joy of driving.

Adequate vehicle.

High interest of purchase.

Joy of driving and one-pedal-feeling.

High satisfaction of mobility needs.

Range was rarely the limiting factor.

Most users charge 2-3 times per week and

charging events decreased during usage.

OVER 21 MILLION ELECTRIC KILOMETERS WITH REAL USERS OF THE MINI E AND BMW ActiveE LEADING UP TO BMW i.

Page 10: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

THE BMW i3 CONCEPT – THE MEGACITY VEHICLE

Page 11: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

THE BMW i8 CONCEPT – THE MOST PROGRESSIVE SPORTSCAR.

Page 12: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

PURPOSE-BUILT DESIGN – THE LIFEDRIVE CONCEPT.

Execution of overall vehicle concept according to Life/ Drive principle

– Easy to create variants.

– Weight reduction through lightweight design.

– Specific structure to house the battery.

Energy storage system in underfloor section

– Low centre of gravity - good rollover resistance.

– Crash-protected area.

THE LIFE DRIVE ARCHITECTURE ALLOWS AN IDEAL INTEGRATION OF THE ELECTRIC DRIVETRAIN.

Page 13: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

NEW PRODUCTION CONCEPT. In

tern

al

supp

ly

Din

golfi

ng

BM

W P

lant

Lei

pzig

Ext

erna

l su

pply

Purchased items

Press shop Paint shop Body shop Assembly

Drive module CFR parts Plastic cladding exterior

Page 14: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

– 70% water – 50% energy 100%

renewable energy

PRODUCTION OF BMW i MODELS IN LEIPZIG IS SETTING BENCHMARKS IN THE AUTOMOTIVE INDUSTRY.

Page 15: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

FLEXIBLE MOBILITY

A new mobile lifestyle

PUBLIC CHARGING

On the road

HOME CHARGING

“Convenient charging at home”

ASSISTANCE SERVICES

Provide Assurance

BMW i WILL PROVIDE FLEXIBLE MOBILITY.

HOME CHARGING

Convenient charging at home

360° ELECTRIC.

Page 16: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

BMW GROUP TECH OFFICE USA - HOME ENERGY STORAGE SYSTEM.

Research project:

– B2U evaluation

– Residential application (30 kWh)

– Building peak shaving

– Solar photovoltaic firming

– Support EV charging (direct DC charging)

INVESTIGATION ON HOW

STATIONARY STORAGE

CAN SUPPORT E-MOBILITY

ECOSYSTEM AT HOME.

– Uninterruptable power

– Grid services

– Integration of stationary

storage into a Smart Home

environment

Page 17: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

E-MOBILITY IS FAR MORE THAN JUST ZERO EMISSION.

Sustainable.

Efficient and without

concession.

Indispensable.

Simple and flexible.

Alters the driving experience.

Page 18: THE FUTURE OF SUSTAINABLE MOBILITY. … FUTURE OF SUSTAINABLE MOBILITY. LEADING (E) -MOBILITY INTO A NEW ERA. Manuel Sattig, BMW i THE FUTURE OF MOBILITY. Customer Expectations Changing

THANK YOU VERY MUCH.