1. Mobile Video AdvertisingPREMIUMMOBILE VIDEO ADVERTISING Case Study Lisa Abramson, Director of Marketing@RhythmNewMedia Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION

2. What Types of Mobile Video Advertising Exist? Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 3. TAP TO VIDEO AD Display ad taps to a full screen video Higher engagement rates thanregular displayPREMIUMMOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 3 4. IN-BANNER VIDEO AD Auto-plays inside banner Boosts engagement Tap to expand and collapsePREMIUMMOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 4 5. INTERACTIVE PRE-ROLL VIDEO / INTERSTITIAL VIDEO /PRE-APP VIDEO Many names, one unit Interactive video outside ofvideo content:- App Launch- Game Levels- Photo Galleries Quality of content andexperience varies PREMIUM MOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 5 6. IN-STREAM VIDEO ADS Ads appear before video Interactive options Seamless non-buffering experience High demand;highly effective PREMIUM MOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 6 7. PUBLISHER CASE STUDY: TMZ iPAD APP LAUNCHED APRIL 2012 Interactive In-Stream Video Top 10 iPad App at Launch LeaderboardTap to Video Tablet Full PagePREMIUMMOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 7 8. Advertiser Case Study Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 9. GOALS Increase awareness & consideration; regain brand loyalty Reach travelers and high income, tech savvy, audience Ensure premium content association Note: Images shown are representative of travel advertisers that have run on Rhythms collection of premium media properties. PREMIUM MOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 9 10. COMBINATION OF VIDEO + FULL SCREEN DISPLAY ADSPREMIUMMOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 10 11. INCREASED AWARENESS & BRAND LOYALTYTHROUGH IN-STREAM VIDEO95.0% 91% COMPLETION91.0%90.0%89.0%In-Stream Completion Rate85.0%80.0%75.0%70.0% Average Travel Case StudyPREMIUMMOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 11 12. TABLET FULL PAGE ADS WITH HIGH ENGAGEMENTRATES BOOST CONSIDERATION 22% engagementPREMIUMMOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 12 13. COMBINATION OF VIDEO + FULL SCREEN DISPLAYBOOSTS ENGAGEMENT10.0% 9.4% ENGAGEMENT RATE9.5%9.4%Full Page Ad Engagement9.0%8.6%8.5%8.0%7.5%AverageTravel Case Study PREMIUM MOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 13 14. ADD TAP TO VISIT WEBSITE INTERACTIVITY ON IN-STREAM VIDEO75% INCREASE1.80%1.7%In-Stream Video Ad Engagement1.20% 0.97%0.60%0.00% AverageTravel Case StudyPREMIUMMOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 14 15. DELIVER ADS TO TARGET AUDIENCE ON PREMIUM PROPERTIES TRANSPARENTLYPREMIUMMOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 15 16. THANK YOUPREMIUMMOBILE VIDEO ADVERTISING Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION