The Future of the Dutch Cloud & Hosting Industry

Pim Bilderbeek, Principal Analyst, The METISfiles

Technical and functional management, …

Web hosting, Domain names, VPS, Email, ….

Cloud, Colocation, Dedicated HW, CDN, ….

Web

Infrastructure Applications

Services Management, Support, SLA, …

Dutch Cloud & Hosting Industry

• Provide Web, infra, app hosting or combination of all three

• Hosting can be core or context • Hundreds of small (web) providers • Top 10 Independent Dutch Cloud

& Hosting Providers have 150 employees on average and have been established 15 years ago

• Majority of providers established less than 15 years ago

• Lots of M&A activity • SOHO and SMB most common

customers • Built on direct sales • Growth market

What is Driving Market Growth?

Cloud & Hosting

Digitalisation of products &

services

IT Infrastructure Outsourcing

Everything-as-a-service

Web hosting Application hosting

Infrastructure hosting

The Big Switch On-

premise Co-

location Hosting IaaS PaaS SaaS BPaaS

Data center infrastructure

Physical Computing

Virtual Computing

Software Dvlpt

Applications

Business Process

control elasticity

dedi

cate

d dedi

cate

d dedi

cate

d

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shared

shared

dedi

cate

d

shared

dedi

cate

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shared

dedi

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shared

Serv

ices

So

ftw

are

Hard

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ices

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Oud Nieuw

SaaS 76%

PaaS 4%

IaaS 20%

Dutch Cloud Providers by Segment

19%

3%

3%

3%

4%

4%

5%

6%

9%

12%

13%

19%

Other

Healthcare

Document Management

Time Management

Education

Collaboration

CRM

Digital Marketing

HRM

Finance/ERP

Communications

Online Workspace

0% 5% 10% 15% 20%

Dutch SaaS Providers by Category

Of SaaS providers that have an IaaS partner are located in a Dutch data centre, 16% are in another European country, 15% are in the US

69%

Of SaaS providers have an IaaS partner, 42% have their own infrastructure

58%

Of SaaS providers that have an IaaS partner provide online ordering and onboarding compared to 21% of those that have their own infrastructure

45%

Cloudscape Netherlands

Version 1.4

Top 275 Dutch public cloud computing providers

Model: Public, Private,

Hybrid

Application: Social, Analytics,

Mobile, IoT

Service: SaaS, IaaS,

PaaS, BPaaS

Datacenter: On-premise, Co-location,

Cloud

Provider: Amazon,

Microsoft, Softlayer

A Hybrid, Multi-Cloud World

integration orchestration

management sourcing

control

Changing Service Provider Roles

• Delivering automated network services from carrier clouds Carriers

• Switching hubs for cloud, content and connectivity Data Centres

• Orchestrating automated infrastructure services from hybrid multi-clouds Infrastructure hosters

• Delivering application management services from hybrid multi-clouds Application hosters

• SaaS provider delivering software-as-a-service from a multi-tenant cloud Software providers

• BPaaS provider delivering automated business services from a multi-tenant cloud Outsourcers

Choose Your Battleground

Global cloud providers, …

New managed service providers,

…

Co-location providers, …

Traditional managed service

providers, …

Managed Hybrid Multi-Cloud

Providers

Unmanaged

Private cloud

Public cloud

Managed

Global Public Cloud Partners of Dutch Cloud & Hosting Providers

Technical and/or functional management, …

Web hosting, Domain names, VPS, Email, ….

Cloud, Colocation, Dedicated HW, CDN, ….

Web

Infra Apps

Services Management, Support, SLA, …

Products & Services Markets & Specialisation

•High performance, high availability, self service, low cost, ...

Specialisation

•Multinationals, large corporate, SMB, SOHO, consumer, …

Customer size

•Trade, media, government, healthcare, …

Vertical market

•Developer, administrator,

online marketer, …

Role

Department

Choose your Specialisation

How To Remain Relevant?

• Maintain direct customer contact and trusted advisor role • Invest in automation, orchestration and self service to drive

down costs and cater for hybrid cloud customers • Manage infrastructure investments for minimal risk and

maximum returns • Invest in an effective partnering strategy, e.g. partnering

with public cloud providers to cater for hybrid cloud customers

• Size: active merger and acquisition strategy. • Specialize: focus on segments that value direct customer

contact and trusted advisor role • What is your key differentiator?