J A K O B N I E L S E N | C E O F I N E C A S T | M A R C H 2 0 1 9

THE FUTURE

OF TV

TV VIEWING EXPERIENCE

HAS NEVER BEEN BETTER

TV LANDSCAPE IS CHANGING

EXPLOSION OF

CONTENT

VIEWING FROM

MULTIPLE DEVICES

NO LONGER TIME

BOUND

4.5HOURS OF VIDEO PER DAY

75%LIVE TV, CATCH UP,

ON-DEMAND AND ON

PLATFORMS LIKE AMAZON

AND NETFLIX

10%YOUTUBE AND FACEBOOK

15%CINEMA AND OTHER

ONLINE VIDEO VIEWS

Source: 2017 BARB / comScore/ Broadcaster stream data / IPA Touchpoints 2017/ Rentrak

LINEAR TV VIEWING

IS ON THE DECLINE

-7,01%

-3,39%

-23%

1,00%0,50%

-7,48%

-17,05%

-25,00%

-20,00%

-15,00%

-10,00%

-5,00%

0,00%

5,00%

-

10 000 000

20 000 000

30 000 000

40 000 000

50 000 000

60 000 000

70 000 000

80 000 000

90 000 000

100 000 000

Indivs Adults ABC1Ads

1634s 55+ C2DE Men HWCH

UK TV Impacts Over 2 Year Period (BARB)

02-Feb-16 02-Feb-18 % Difference

-7% IN LINEAR

VIEWING

53% IN OTT

VIEWING

TV VIEWING HABITS IN POLAND HAVE CHANGED OVER THE LAST 7 YEARS

THE TV

ADVERTISING

LANDSCAPE

IS CHANGING

ADDRESSABLE

TV

Around for nearly 20 years

Investment in technology began in 2005

5 years to build a scalable solution

SUCCESS STORIES

Reach three different audiences

with different creatives

GOAL

RESULTS:

• 6% increase of sales for young couples

• 5% increase in sales for families

• 23% uplift in brand perception

Determine the incremental

impact of Finecast in the context

of the other media channels on

the plan

GOAL

RESULTS:

• 3x more cost effective in driving reach than

Linear TV

• 66% cost savings

Reach viewers who were likely to

purchase and drive an increase in

store footfall.

GOAL

RESULTS:• Drove 2% increase in footfall

• Reached 407k UK homes

• Delivered 1.4M impressions

SPENT ON

ADDRESSABLE

TV IN 2018

OF ADVERTISERS

ARE INVESTING

IN OTT$800M

58%

68%OF BRANDS PLAN TO

INTEGRATE DIGITAL

AUDIENCE DATA INTO

THEIR TV AD BUYS

Source: Marketingdive.com OTT Ad Spend with Leap to 40M to 2B in 2018 & cmo.com TV Advertising Isn't Dead

ADVERTISERS ARE INVESTING

BETTER

ADVERTISING

EXPERIENCES

FOR BRANDS

AND VIEWERS

Source: 2018 Ampre Analysis

350 New original

shows launched

$20B+to be spent by 2023

on content creation

Key industry mergers

& acquisitions

Advancement in data & technology

Better value for advertisers

Better experiences for viewers

TV IS EVOLVING

TOGETHER WE WILL

ADVANCE THE TV

ADVERTISING EXPERIENCE