the future state of youth radio @ youth radio summit 2017
TRANSCRIPT
THE FUTURE STATE OF SA YOUTH RADIO
CHANNELS Social Capital Community Conversation Participation
PURPOSECreateImpactChangeInformEntertain
NEEDSSustainabilityResources TalentAdvertising Sponsorship
WHERE DID YOU START?
WHERE ARE YOU GOING AND WHICH TOOLS DO YOU NEED TO
GET THERE?
WHO’S THE TOOL?
AudienceBrands StakeholdersAwarenessKnow The Heartbeat Stay Woke & ConnectedReflect Your Society’s State
ContentHarness Live Radio’s PowerTell & Inspire StoriesInform The Community
Solid AudienceInterest And IntrigueLive Forum And Debate Engage & Participate
• Most readily available technology
• Exceptional reach
• Great communication leveller
• Most intimate medium
• Active influence & engaging
• Boosts brand browsing
WHY RADIO IS IMPORTANT TO BRANDS?
INNOVATION• Hlaudi Motsoeneng
started “That Thing”• 80% local music on
SABC• 4% royalty fee to South
African Artists• Proudly South African
initiatives – Trace Africa• “Unradio” – Norway is
completely digital
DIGITAL RADIO ADOPTION
• Instant Gratification
• Greater Choice
• Diversity
• On Demand
• Quality Sound
• No Interference
• More Stations
• More Competition
• Increased Mobility
YOUTH LOVE MOBILE
THEY’RE A COMMUNITY
OF BIG DREAMERS
87% STUDENTS
OWN A MOBILE DEVICE
YOUTH LOVE MOBILE
THEY WANT TO KEEP
INFORMED & EMANCIPATE THEMSELVES
87% STUDENTS
OWN A MOBILE DEVICE
YOUTH LOVE MOBILE
A GATEWAY TO HAPPINESS,INFORMATION,
AND NEW POSSIBILITIES
87% STUDENTS
OWN A MOBILE DEVICE
All they want is
REAL CONNECTION
INFORM BUT
ENTERTAIN
CONSISTENT
DRIVE SOLUTIONS
EMPOWER
DON’T FORCE IT
ENGAGE
