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The Gainesville Sports Commission. - PowerPoint PPT Presentation

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Page 1: The Gainesville Sports Commission
Page 2: The Gainesville Sports Commission

The Gainesville Sports Commission

Our Mission is to be the leading voice of the sports tourism industry in Alachua County; to add to our community’s quality of life through sports; to recruit and create sustainable sports recreation, and entertainment events that have a positive community impact; to build an understanding in the community of the importance of sports, recreation and tourism and to skillfully do so while meeting all industry professional standards and best practices

Page 3: The Gainesville Sports Commission

Gainesville Sports Commission

Founded in 1988 Alachua County’s official sports marketing arm Staff of three full-time and one part time employee Reliance on additional help from 3-5 interns quarterly Twenty-five to 35 hosted or assisted events annually Managed by a 25-member volunteer board Meet monthly; third Thursday at noon Willing partner in Alachua County Destination Management Efforts Report to VisitGainesville monthly and quarterly Audited annually by independent firm as part of agreement with

Alachua County Selected 2009 Member of the Year by National Association of Sports

Commissions

Page 4: The Gainesville Sports Commission

Contracts with VisitGainesville Fund Most But Not All GSC Activities

County Funding Operations Account

RentSalaries and BenefitsOffice ExpensesInsuranceTravelProfessional FeesMeals and EntertainmentAdvertising and Marketing

Bid and Event Pool AccountFunds Rights Fees

Funds Contracted Services Required in Event Contracts

All Funding Based on Daily and Overnight Out-of-Town VisitationAll Funding for Only Approved Costs Based on State Statutes

Grants from Florida Sports Foundation

Fund Balances from Events Hosted by GSC

Sponsorships

Admissions Registrations

Membership

In-Kind Contributions to Offset $80,000+ in Budgeted Expenses

Page 5: The Gainesville Sports Commission

OPERATIONS SUPPORT 1997-2008 Year County

Funding: GSC Operations

Program Revenues:Net from Events

Membership Dues Support

Total Direct Support

General & Administrative Expenses

1997 $103,377 $49,601 $12,027 $165,005 $131,813

1998 $114,083 $26,868 $15,510 $156,461 $160,213

1999 $107, 847 $69,814 $10,960 $188,621 $137,767

2000 $117,498 ($2,927) $16,445 $131,016 $181,193

2001 $148,979 $22,074 $25,475 $196,528 $191,994

2002 $128,017 $42,298 $35,450 $205,765 $228,203

2003 $147,538 $67,082 $23,750 $238,370 $222,499

2004 $159,981 $55,296 $30,100 $245,377 $223,231

2005 $170,847 $45,956 $30,675 $247,478 $238,918

2006 $194,317 $19,754 $27,044 $241,115 $234,890

2007 $222,361 $12,909 $26, 075 $261,345 $264,738

2008 $234,145 $23,259 $30,679 $288,083 $296,592

2009 $222,413 $34,980 $29,615 $287,008 $300,762 Unaudited

2010 $199, 186 $42,025 $38,100 $279,311 $279,311 Projected

Page 6: The Gainesville Sports Commission
Page 7: The Gainesville Sports Commission

Recruiting and Creating Events

With our limited staff and competitively limiting sports facilities we must work smarter and more effectively than those with whom we compete

1. Partner with local sports volunteers to co-host

2. Partner with local sports volunteers and fund

with bid pool funds

3. Accept grant requests

4. Host created and recruited events

Page 8: The Gainesville Sports Commission

The Strategy We Use to Build Local Sports Tourism

Support and make existing events better Find county-wide and large events we can host on rotating basis Build expertise with local sport partners to host “step-up” events Bring new events to the community Create new events where it makes sense Secure events that aren’t date-limited in scheduling Remain flexible to pick up or events in the short term Work to overcome limitations in facilities: New facilities means new

business Work with other destination tourism leaders. Our model of working

with the VCB and other local tourism leaders is looked up to as a best practice nationwide!

Help build awareness of the sport market with hotel partners Help build awareness of sport event hosting with local sport partners Bring hotels and local sport partners to the same National events: “Your not just coming to Gainesville; you are coming

to Florida.”

Page 9: The Gainesville Sports Commission

Event Bid Selection Process

The Gainesville Sports Commission constantly reviews bid opportunities through our network of rights holders, sportvolunteers, attendance at national meetings, on-line notificationsof bid availability through the National Association of SportsCommissions, Florida Sports Foundation, Sports Event Magazine, Sports Travel Magazine, and other sources.

Often bids are due this year for events that will be held in two orthree years from now. When bidding on these events, wemust restrict our bids to those events where NCAA or UF schedulesdon’t prevent submission of our bids. We can’t bid on events if we can’tguarantee facility availability.

Nine out of Ten events we look at don’t even get to the bid stage—by our

choice.  We know our market and self-select for those that can be held here and limit our considerations of others. 

Page 10: The Gainesville Sports Commission

Step I: Availability Review and Mission Considerations

Is the facility (or are multiple facilities) available?

Do facilities meet specifications?Can it be secured at a reasonable cost?

Is there a chance of generating out-of-town visitation?

ParticipantsSpectators/Families

Are hotels available that can support the need? Do we have a conflict with other events in town? Are there sources of income from the event

available to offset hosting expenses?

Page 11: The Gainesville Sports Commission

Step II: Due Diligence

What were the results from past event host communities?

Did the event meet their expectations?

How were the rights holders to work with?

What are likely returns on our investments?

Do we have the resources to meet rights holder expectations?

Page 12: The Gainesville Sports Commission

Step III: Bid Preparation and Submittal

If the results from Steps I and II are favorable we prepare the bid

If cash requirement is significant, we negotiate providing in-kind contributions in lieu of or to reduce cash requirements

Under promise and over deliver in the bid

Page 13: The Gainesville Sports Commission

Events Hosted or Assisted by GSC

ASA 3-D Archery

FHSAA 3A Tennis Finals

FHSAA Track and Field Finals

Florida Law Enforcement Games*

FHSAA Football Finals

11,820 Room Nights

ASA 3-D Archery Gatorade Sports Medicine Seminar FHSAA 3A Tennis Finals FHSAA 6A Tennis Finals FHSAA Track and Field Finals US Cycling Regional Masters YBOA Boys 17 and Under/19 and

Under Championships Sunshine State Games Basketball

Championships Florida Junior Olympics Swimming FAST Swimming (Holiday Reindeer

Classics) FHSAA Football Finals

8,863 Room Nights

1997 1998

Page 14: The Gainesville Sports Commission

Events Hosted or Assisted by GSC

Florida Special Olympics Basketball NIKE Florida Classic ASA 3-D Archery Florida Swimming Regional

Championships (1&4) Gainesville Crew Classic FHSAA 3A Tennis Championships FHSAA Track and Field Finals USA Swimming Grand Prix USSS Baquacil Age Group Championship Sunshine State Games Basketball Festival Florida Swimming J.O. Championships SE Regional Bambino Babe Ruth

Championships Florida Special Olympics Golf Championships FHSAA Football Finals

15,846 Room Nights

Florida Special Olympics Basketball Buy.com Florida Classic ASA 3-D Archery 2000 Regions Soccer Cup Soccer Gainesville Crew Classic FHSAA 1 A Tennis Finals FHSAA Track and Field Finals USA Swimming Grand Prix Sunshine State Games Speedo Jr. National Championships DSP Summer Baseball Classic National Women's Paralympic

Wheelchair Basketball Florida Special Olympics Golf Championships Timucua Conference Cheerleading

Championship FHSAA Football Finals Cox Communication Collegetown Classic

9, 548 Room Nights

1999 2000

Page 15: The Gainesville Sports Commission

Events Hosted or Assisted by GSC

Florida Special Olympics Basketball ASA 3-D Archery Gator Grand Prix Carting Buy.com Florida Classic Florida J.O. Swimming Championship Florida Scholastic Chess Tournament Gainesville Junior Fencing Championship National Women's Wheelchair Basketball

Tournament SKUSA Florida Regional SuperKarts Gateway Regional Fencing Tournament NHRA Summit Import Drag Racing Series NSA Florida Fast pitch B Tournament Florida Chess Camp and "America's Most

Wanted" DSP Summer Classic (2 Events) USA Cycling Junior National

Championships Dodge Florida Shoot Out Florida Special Olympics Golf Tournament Gainesville Senior Games Timucua Conference Cheerleading

Championship Gone Riding Trek Florida Mtn. Bike

Championship Gator Swim Club Winter Classic DSP Winter Classic

20,942 Room Nights

USTA $10K Tennis Invitational Florida Special Olympics Basketball Festival ASA 3-D Archery Florida Sports Club Festival Cycling Florida Scholastic Chess Tournament National Women's Wheelchair Basketball

Tournament Florida J.O. Swimming GatorNationals City Fest NHRA Summit Import Drag Racing Series American Junior Golf Pre-Season at

Gainesville National Underwater Hockey

Championship DSP Memorial Day Classic NBHA Florida State Finals SE Sectional Field Archery Championship AAU Florida Track and Field

Championship CABA Florida State Tournament Gainesville Chess Club Invitational and Chess

Camp DSP Summer Classic Gainesville Senior Games Gainesville Thunder/DSP October

Baseball Classic Timucua Conference Cheerleading

Championship Speedo Holiday Classic DSP December Classic

22,265 Room Nights

2001 2002

Page 16: The Gainesville Sports Commission

Events Hosted or Assisted by GSC

Heat Strokes III Winter Rowing Camp ASA 3-D Archery Florida Cycling Grand Prix Florida Scholastic Chess Championship Collegiate Synchronized Swimming

Regional Collegiate Club Fencing

Championships FHSAA Track and Field Finals NBHA Florida Championship AutoTrader.com NHRA SE Sport

Compact Nationals eSynchro Age Group Synchronized

Swimming Sunshine State Games Basketball

Festival CABA House World Series SE Equestrian Trails Conference-Large

Animal Clinic

Underwater Hockey Championships AJGA Ashworth Post-Season

Tournament Diamond Sports Park Fall Classic Gainesville Senior Games Timucua Pop Warner Cheer and Dance

Competition Arrendondo Dressage Reg. III Gainesville Duel Diamond Sports Park Winter Classic Gator Swim Club Holiday Classic FHSAA Football Finals

2003

25,191 Room Nights

Page 17: The Gainesville Sports Commission

Events Hosted or Assisted by GSC

Independence Invitational Wheelchair Basketball Tour de Felasco Colivita Women’s Cycling Camp GAR Heat-strokes Camp Gator Spring Soccer Showcase ASA 3-D Archery Pro-Am US Synchronized Swimming Collegiate

National Championships FHSAA Girls Weightlifting FHSAA Boys Weightlifting FAA Field Championship (Archery) AAU Track and Field State Championships Sunshine State Games Basketball FAA Unmarked 3-D and Southeast Sectional 3-D

Championship (Archery) Gainesville Gators Baseball Invitational Firefighter Combat Challenge Heart of Florida Airshow Timucua Conference Pop Warner Cheerleading Gainesville Senior Games 1st Annual Turkey Fest Fast pitch Softball

Tournament North Central Florida Winter Invitational Baseball

Tournament Gator Swim Club Holiday Classic

22,153 Room Nights

Florida Men's JUCO Shoot Out Heat Strokes IV Winter Rowing Camp Archery Shooters Association Florida Pro-Am AAU Gainesville Shoot-a-rama FHSAA Boys Weightlifting Finals FHSAA Track and Field Finals CABA State Baseball Championship Florida Sunshine State Games Basketball

Festival Firefighter Combat Challenge 4th Annual Gainesville Senior Games Timucua Pop Warner Cheer and Dance FHSAA State Swimming and Diving

Championships FAA Marked 3-D Championship (Archery) Gator Swim Club Holiday Winter Classic

Swim Meet Diamond Sports Park/Newberry Rec. and

Parks FHSAA Florida Football Finals JUCO Women's Shootout

19,142 Room Nights

2004 2005

Page 18: The Gainesville Sports Commission

Events Hosted or Assisted by GSC

National Underwater Hockey Tournament

FAA State Marked 3-D Championship

NORCECA Volleyball Tournament SE Regional Firefighter Combat

Challenge Gainesville Senior Games Boys Gator Soccer Showcase Timucua Cheer & Dance CUSA Crappie Tournament Gator Swim Classic Newberry Youth Athletics Assoc.

Winter Baseball Tournament Florida Women's JUCO Shootout Gainesville December Duel Florida Men's JUCO Shootout Bobcat Invitational Soccer Floridaprospects.com Girls HS

Basketball Tournament

Tour de Felasco

Gator Soccer Showcase

Independence Invitational Wheelchair Basketball Tournament

ASA 3-D Florida Pro-Am

FHSAA Girls Weightlifting

Five Points of Life Marathon

FHSAA Boys Weightlifting

Florida Firefighter Games (6 weeks)

Bike Florida's Beach and River Ramble

Triple Crown Newberry Xplosion Baseball Tournament

US Field Archery SE Sectional and Florida Championship

Hot Rod Magazine Power Tour

Gainesville Women's Bowling Assn. 20-Yr Club Tournament

2006

32,398 Room Nights

Page 19: The Gainesville Sports Commission

Events Hosted or Assisted by GSC

Tour de Felasco ASA 3-D Archery Gainesville Gaviatas

Synchronized Swimming Girls Gator Soccer Showcase 5 Points of Life Marathon FYSA Region B Cup Round 1 FYSA Region B Cup Round 2 National Wheelchair Basketball

Men's South Regional Katsu Karate Challenge HS Sanction for Pepsi Florida

Relays Heart of Florida Airshow Canterbury May Days Qualifier Triple Crown Mother's Day Baseball

Tournament Florida Scholastic Chess

Tournament

Florida FAA State Championship Hershey Track and Field

Qualifying Meet Florida Swimming Junior Olympics

Summer Championship Firefighter Combat Challenge Gainesville Senior Games Crappie USA Lake Lochloosa/Orange Diamond Sports Park Winter

Invitational Gator Swim Club Holiday Classic Women's JUCO Shootout Men's JUCO Shootout Kiwanis of Gainesville Invitational

Basketball Tournament

2007

24,517 Room Nights

Page 20: The Gainesville Sports Commission

Events Hosted or Assisted by GSC

Bobcat Soccer Invitational Tour de Felasco State of Mind Tri-Du ASA 3-D Archery GSC Indoor Track and Field State of Mind Tri-Du Gator Soccer Showcase 5 Points of Life Marathon Florida Sports Foundation Flag

Football Festival State of Mind Tri-Du Japan Karate-Do High School Sanction for Pepsi Florida

Relays Coaches of the SEC Beach

Volleyball OTC Firefighter Combat Challenge USSSA Stampede Shootout Canterbury May Days Equestrian

Qualifier

Triple Crown Mother's Day Baseball Tournament

FAA State Field Championship USA Renshinkan Karate Florida Babe Ruth Fast Pitch

State Championship Florida Swimming JO Championship 2008 National Underwater Hockey

Championships Gainesville Senior Games Gator Head Race Gator Swim Club Winter Invitational Newberry Winter Invitational Women's JUCO Shootout Men's JUCO Shootout

2008

25,252 Room Nights

Page 21: The Gainesville Sports Commission

Events Hosted or Assisted by GSC

CUSA Crappie Tournament Bobcat Invitational Tour de Felasco State of Mind Tri-du ASA 3-D Pro-Am Jimmy Carnes Indoor Independence Invitational

Wheelchair Basketball State of Mind Tri-du Gainesville Soccer Alliance Five Points of Life Weekend State of Mind Tri-du Florida Soccer

State Qualifier Katsu Karate High School Sanction Pepsi Florida

Relays Gator National BMX 9th Annual Stampede Shootout

YBOA Boys and Girls Mustang Classic

Triple Crown Baseball Mother's Day Tournament

Florida State and SE Regional Archery USSSA Girls and Boys Grade 9-12

State Tournament 2009 ESynchro Age Group National

Championship Region 7 AAU JO Qualifier Equestrian Trails Conference Florida State and SE Regional 3-

DArchery USA Swimming Sectional Teddy Bear Gymnastics Invitational Gator Head Race Gator Swim Club Winter Invitational Newberry Winter Invitational Women's JUCO Shootout Men's JUCO Shootout

2009

33,844 Projected Room Nights when Reports Complete

Page 22: The Gainesville Sports Commission

Events Hosted or Assisted by GSC

ASA 3-D moved to the new facilities at Easton-Newberry Sports Complex …largest contingency of archers in events history with nearly 1,400 registered participants—2,600 attendees including family and vendors.

Expanding from four day event format to a six day format “Spring Training” for archers.

Signed three year agreement with Florida Sports Foundation to return Sunshine State Games as the Florida Sunshine Games Alachua County Festival here under new format that will host Basketball, Volleyball, Tennis, Archery, Canoe/Kayak, Rowing, Racquetball, Lacrosse, Swimming, Synchronized Swimming, Track & Field, and Ultimate (Frisbee).

Assisting City of Alachua’s hosting of the Girls Fast Pitch 12U Babe Ruth World Series

Returning support for Newberry and Diamond Sports baseball tournaments, Gator Swim Club meets (2), Gainesville Senior Games, USSSA Basketball, YBOA Basketball, Katsu Karate, Gator Soccer Alliance tournaments (3-4), Five Points of Life Race Weekend, Jimmy Carnes Indoor Track and Field, Men’s and Women’s JUCO Shootouts and other smaller events.

30,000 Projected Room nights

2010