The Gap Fall/Winter 2013

Original

Modi�ed

Original Fall/WinterColors

Black

White

Light Blue

Deep Purple

Ivory

Maroon

The Gap focuses on apparel, accessories and shoes for men, women and children. They are known to have a tailored, casual, all-American style. Their target customer typically lives and works in the city and is looking for clothes that are fashionable but also functional that can go from the o�ce to a restaurant after for Cocktails. We choose to focus on women's wear for the “Value Added” project. The Gap designs for professional, working women ages 25-50. she is constantly on the go and needs clothes that �t in with her active lifestyle. We modi�ed the staple “Perfect Shirt” to give it a more updated and �tted look. We did this by trying on the shirt and assessing aesthetics that we felt could be improved with minor changes to the design. For better �t we added darts to the torso so that it hugs the body better, and also added a front pocket for more aesthetic appeal. This shirt promotes sustainability by the use of “green” dyes, processes that do not cause harm to the environment, and by donating 5% of all sales from this shirt to the RED campaign.

100% Cotton

Katie Hagen Kelsey Vaile Caitlin Salem Lynn Marie Stoneking Jialli Zhang