The geomarketing web portal

Geoconcept Sales & Marketing Portal is a web portal providing access to cartographic reporting tools and online geomarketing studies. In conjunction with powerful and fast database query tools, Geoconcept Sales & Marketing Portal is designed to produce and publish many types of geomarketing studies on Intranet and Intranet, simply and efficiently.

ExpertiseThe tried and tested geomarketing tools included in Geoconcept Sales & Marketing Portal confer an unrivalled analytical capability. The user can access catchment area calculation, thematic analysis, site selection simulation and sectoring functionality …He can manipulate maps, tables, select areas of interest and the analyses that are of interest to him, edit reports…

SharingGeoconcept Sales & Marketing Portal is a geographical business intelligence tool for disseminating knowledge within the various departments of an organization. The user’s profile is recognized depending on his business or role within the company, allowing him to manipulate various features and access defined areas of interest. This interactivity makes it easy to exchange and publish the right information to the right person.

ErgonomicsThe portal’s interface has been designed for use without any previous training: wizards provide the user with a step-by step-guide. The solution’s ergonomics confer optimal ease of navigation. A high degree of interaction and immediate use can be achieved thanks to the latest web programming technologies. Intuitive icons and informative messages assist navigation.

AdministrationThe solution’s web architecture offers great flexibility in configuring user profiles as well as a high degree of security of access. There is a perfect fit with the company structure: the administrator manages everyone’s rights, the expert produces and provides analytical models and operational users leverage the models while adding their knowledge of the ground.

Disseminating geographical knowledge.Geoconcept Sales & Marketing Portal, the collaborative solution for creating and sharing information and analyses

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Technical characteristicsAccessible from all browsers.

Geoconcept Sales & Marketing is a modular solution: the user selects the module(s) of his choice. Customized modules can easily be developed and integrated with the solution.

GIS and OLAP technologies ensure optimal performance when processing large volumes of data.

Geoconcept Sales & Marketing Portal enables an expert user to impose structure on a company’s geographical knowledge and to define the rules governing its dissemination. The expert organizes the data and defines which analyses, indicators and reports are to be shared.

To ensure this information remains secure, the solution provides sophisticated management of parameters and access rights (limited to certain features, data and/or geographical areas).

Depending on their profile, users can access the following data and features:

AnalysisThe analysis module enables the user to create geomarketing analyses on the fly on modified territories in a way that is both simple and relevant: filtered analysis (e.g. analysis of segment potential), map displays using doughnut charts, color gradations...This gives the user an accurate picture of his network, his performance and his competitor environment.

StudyThe Study module enables the user to run different types of simulation: opening a new site, environmental modification (impact of moving a site for example), estimating the turnover of a new site…He can also calculate catchment areas (isochrone areas, customer areas, manual areas...) around an existing or virtual site and create study reports based on simulated scenarios.

TargetingTo ensure the user achieves greater profitability of his marketing and prospecting activities, Geoconcept Sales & Marketing Portal enables the priority targeting territories to be identified in just a few clicks. An intuitive wizard enables the user to define one by one the criteria to be complied with: targeting perimeter, target profile, weighting of the sorting criteria, target to be achieved...

SectoringThe territorial sectoring module allows interactive modification of an existing sectoring. The user manually defines new sectors and sets up different sectoring projects that he can then easily compare. An exportable table permanently presents changes in each new sector’s indicators.

ReportReports are created automatically or on request from numerous pre-existing templates. The reporting engine integrated with the solution enables comprehensive customized reports to be created. Reports are organized by category (subsidiary, geographical area...) and feed into a catalogue, access to which can be restricted to one or a number of user profiles.