the global collapse of information integrity

the global collapse of information integrity

Santa Cruz Community Media LabMay 1, 2013

Joel Postman

© 2013 Joel Postman & Socialized

2012 Top Writer

There is an inverse relationship betweenthe value of information and the ease with whichit is created and distributed.

There are forces at work driving a global declinein the value of information.


the myth of participation

only 1% of people actually create;90% are passive.


content swirl: we’ve made it too easy


2.7BLIKES

PER DAY

5B+1

PER DAY

575LIKESPER

SECOND

>80%OF PINS ARE

REPINS

53%OF USERS

NEVERUPDATE

clicking, liking, sharing, & doing nothing

http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.htmlhttp://www.convinceandconvert.com/twitter/7-surprising-statistics-about-twitter-in-america/http://www.marketingprofs.com/charts/2013/10002/world-internet-stats-websites-email-social-media-and-more© 2013 Joel Postman & Socialized

http://www.convinceandconvert.com/twitter/7-surprising-statistics-about-twitter-in-america/

http://www.convinceandconvert.com/twitter/7-surprising-statistics-about-twitter-in-america/

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=9_FiscEwcQUkdM&tbnid=yG26_HRALbsqaM:&ved=0CAUQjRw&url=http://www.siliconrepublic.com/new-media/item/30795-did-facebook-buy-instagram&ei=PfB_UYKLH-f0iQLG3oCQCw&psig=AFQjCNFbzHt4bdseRNvORi_qcofuRHDSvg&ust=1367425416935296

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=wJp7nhLvzGpkgM&tbnid=iyBOCm4FbU_HYM:&ved=0CAUQjRw&url=http://etpenterprises.com/online-marketing-social-media-twitter-factor/&ei=1fB_Ub6jJIqLiALuvIGADQ&psig=AFQjCNGtdc17cE3j94koBM5JZ6Tem5AIgw&ust=1367425567017948

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=KH6A0FR7WuCnNM&tbnid=3JYEXlAuTHTFkM:&ved=0CAUQjRw&url=http://www.jeffbullas.com/2012/12/03/10-strategic-ways-to-optimize-your-pinterest-page-infographic/&ei=AfF_UdLhFOf1igLLrYGwCg&psig=AFQjCNHk4EKTJJmUBSm_unIeJxIYXHBdbQ&ust=1367425650932062

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=tjUKwUhYVM-hYM&tbnid=aNErmf0ahIc71M:&ved=0CAUQjRw&url=http://contentequalsmoney.com/new-facebook-ad-strategy/&ei=gvV_UfL0PMiaiAKmuoHACw&bvm=bv.45921128,d.cGE&psig=AFQjCNHxapYyVlufBcsJ82WOMysWZc_LgQ&ust=1367426809736393


terminal content velocity

declining trust in online information


ap hacked: reports white house explosion


minutes later, market plunges, recovers

Within three minutes, Dow Jones dropped 145 points (about 1%) and

S&P 500 index also fell nearly 1pc briefly wiping out $136.5bn of the index's value, according to Reuters.


tmz reports lil wayne’s pending demise


tmz & lil wayne aftermath is mixed


commercial agenda clouds the waters


“I thought of my post as a piece of writing, and they sent me a bottle of vodka.”

Louise Crawford, Absolut Blogger


will blog for booze


who is selling what to whom?

chipping awayat trust and

brand equity


World Health OrganizationCharacteristics of a Psychopath

• Callous unconcern for the feelings of others• Reckless disregard for the safety of others• Incapacity to maintain enduring relationships• Deceitfulness; repeated lying and conning others

for profit• Incapacity to experience guilt• Failure to conform to social norms with respect to

lawful behaviors.


what kind of person is the corporation?

root cause: performance management

• 20 – 70 – 10 rule• Reward top performers• Retain “vital 70”• Manage out “bottom 10”• Measure performance

Jack WelchChairman and CEO of General Electric 1981 to 2001


writing is a declining commodity


corporate editorial


“writing” in a corporate environment

• Still opportunities in corporate editorial• Social media influence has been mixed• Few “pure” writing jobs• Project management is valued• Metrics are increasingly important• Plenty of professional communicators still

don’t get it, but that’s changing, too


ever changing definition of journalism


man on the street theater


http://youtu.be/-2xhg_vPP6s

thank you! @jpostman 415-279-3444


• Net income last quarter was $3.1 million, down from $42.1 million in the same period last year

• Income from continuing operations is down to $3.1 million from $8.7 million a year earlier

• Ad revenue declined 11.2 percent to $191.2 million from $215.5 million

• Print advertising at the Times, Boston Globe and International Herald Tribune declined 13.3 percent

• Digital advertising revenue declined 4 percent

April 25, 2013

the new york times: continuing financial decline


• Lower priced general interest consumer paid product

• Lower priced products with access and additional content in politics, technology, opinion, the arts and food.

• Enhanced, higher price “all digital access” tier, with possible incentives like exclusive access to Times events, and ability to gift subscriptions and provide full family access.

the new york times: paid content strategy

April 25, 2013© 2013 Joel Postman & Socialized

the global collapse of information integrity

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