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Page 1: THE GLOBAL LEADER IN EMPLOYER BRANDING …...THE GLOBAL LEADER IN EMPLOYER BRANDING –MEDIA EDITORIAL CALENDAR 2017 –MEXICO INSIGHTS Who we are We are the global leaders in Employer

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UniversumTHE GLOBAL LEADER IN EMPLOYER BRANDING – MEDIA EDITORIAL CALENDAR 2017 – MEXICO INSIGHTS

Page 2: THE GLOBAL LEADER IN EMPLOYER BRANDING …...THE GLOBAL LEADER IN EMPLOYER BRANDING –MEDIA EDITORIAL CALENDAR 2017 –MEXICO INSIGHTS Who we are We are the global leaders in Employer

Who we are

We are the global leaders

in Employer Branding and Talent

Research

We help you identify challenges,

communicate key messages, and

measure success

We partner with 1700 clients

globally, from local champions to

global giants

We cover 60 markets every year and

our diverse workforce is physically

present in 20 markets

We prioritize Innovation,

Sharing, and Dedication as our core

values

We constantly improve our

agility, cooperation, accountability,

execution, and learning

Page 3: THE GLOBAL LEADER IN EMPLOYER BRANDING …...THE GLOBAL LEADER IN EMPLOYER BRANDING –MEDIA EDITORIAL CALENDAR 2017 –MEXICO INSIGHTS Who we are We are the global leaders in Employer

Our latest updates

Launched Universum Access,

the biggest online EB community

and data center

E-books like

Generation Z, Global

Happiness Index and

Outlook 2020

20+Years of global

data and

experience25+

Established, globally

recognized media

partner

Media hits from Universum’s

rankings and research

4,000+

Multiple

publications in

Harvard Business

Review

Growth in our

Digital

Activation

solutions

100%

Partnership with

INSEAD on global

Generational studiesAvailable every year in our

top markets

Professional Data

Respondents worldwide

1.3 million

Universum is writing “Employer

Branding for Dummies”

Launched in Chennai for

product development

Tech hub

Page 5: THE GLOBAL LEADER IN EMPLOYER BRANDING …...THE GLOBAL LEADER IN EMPLOYER BRANDING –MEDIA EDITORIAL CALENDAR 2017 –MEXICO INSIGHTS Who we are We are the global leaders in Employer

Our global media partners

Page 6: THE GLOBAL LEADER IN EMPLOYER BRANDING …...THE GLOBAL LEADER IN EMPLOYER BRANDING –MEDIA EDITORIAL CALENDAR 2017 –MEXICO INSIGHTS Who we are We are the global leaders in Employer

6

SingaporeJapan ThailandMalaysia Vietnam

ASIA/PACIFIC

Chin

a

Australi

a

IndiaHong Kong IndonesiaUSA

Argentina Chile Peru

AMERICAS

MexicoCanadaBrazil

Cost

RicaPanama

Columbi

a

Austria Germany SwitzerlandSwedenNorwayFinlandDenmark

Ghana

Nigeria South

Africa

AFRICA

Kenya

AlgeriaMorocco

MIDDLE EAST* including United Arab Emirates,

Saudi Arabia, Kuwait, Qatar,

Lebanon,

and Egypt.

Russia Italy

France

UKSpainPoland

Holland IrelandBelgiumUkraine

Czech

Republic

Greece

Portugal

PakistanKazakhstan

EUROPE

Turkey

We rely on our data from over a million students and

professionals across 55 countries as the foundation

universumglobal.com

Universum conducts quantitative studies in all corners of the world and uses the image attribute framework as the aligning structure, allowing us to do comparisons over countries and target groups.

Page 7: THE GLOBAL LEADER IN EMPLOYER BRANDING …...THE GLOBAL LEADER IN EMPLOYER BRANDING –MEDIA EDITORIAL CALENDAR 2017 –MEXICO INSIGHTS Who we are We are the global leaders in Employer

• Editorial calendar 2016 (tentative)Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

EB Now

Rankings/SS Rankings/PS and Regional

Cost of Talent

Local marketing activities

Social Media | Iris

WMAE

Tentative Editorial Calendar 2017 - Overview

Generations

Employer Branding Academy

Page 8: THE GLOBAL LEADER IN EMPLOYER BRANDING …...THE GLOBAL LEADER IN EMPLOYER BRANDING –MEDIA EDITORIAL CALENDAR 2017 –MEXICO INSIGHTS Who we are We are the global leaders in Employer

Global Editorial Calendar 2017 - Detail

In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region

Benchmark Study | EB now 2017

Student Surveys (40 Markets)

Middle East Most Attractive Employers

Social Media Trends Report

Nordic’s Most Attractive Employers

World’s Most Attractive Employers

Asia Pacific’s Most Attractive Employers

Global Cost of Talent Report

Global Generation Report ( Z, Y, X series)

Global Generation Report (Z, Y, X series)

Global Generation Report (Z, Y, X series)

Europe´s Most Attractive Employers

Future global trends in HR | Employer Branding | Recruiting from over 5,000 CEOs and HR / Marketing Executives

In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings per country

In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region

Deepdive into all cutting edge trends within social media, recruiting and employer branding.

In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region

In-depth insights on talent and communications preferences and Most Attractive Employer Rankings for Top 12 Economies

In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region

Salary expecations and analysis from millennials | 55 markets | comparisons with cost of living per market | Global Rankings

Focus on Generations in the Workplace

Focus on Generations and Technology

Focus on Generations and Leadership

In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region

Professional Survey 10 Markets In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings per county

Latin America’s Most Attractive Employers

Talent Insight Series (FMCG | Goverment) What students that are interested in FMCG and Goverment wants from employers and their careers

Employer Branding for Dummies Published by Wiley | Written by Richard Mosley and Lars Schmidt | First Chapter avalible to give out

Page 9: THE GLOBAL LEADER IN EMPLOYER BRANDING …...THE GLOBAL LEADER IN EMPLOYER BRANDING –MEDIA EDITORIAL CALENDAR 2017 –MEXICO INSIGHTS Who we are We are the global leaders in Employer

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MEXICO INSIGHTS AND MOST ATTRACTIVE EMPLOYERS

Page 10: THE GLOBAL LEADER IN EMPLOYER BRANDING …...THE GLOBAL LEADER IN EMPLOYER BRANDING –MEDIA EDITORIAL CALENDAR 2017 –MEXICO INSIGHTS Who we are We are the global leaders in Employer

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Number of respondents per main field of study

Mexico 2017 | Talent Insights and Rankings

Page 11: THE GLOBAL LEADER IN EMPLOYER BRANDING …...THE GLOBAL LEADER IN EMPLOYER BRANDING –MEDIA EDITORIAL CALENDAR 2017 –MEXICO INSIGHTS Who we are We are the global leaders in Employer

?

Top preferences overall - Mexican talent places high value on opportunities to lead

and the training to get there; on international careers; and on creative/innovative work.

11

• How important are each of the aspects below to you? (Scale 1-5, 1=Not important at all, 5=Very important)

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

• This is the attractiveness of the 40 attributes in relation to how important respondents think its

driver is. This analysis gives a summarised 360 degree view of what influences employer

attractiveness

BUSINESS/COMMERCE ENGINEERING/IT TOTAL

Employer Reputation & Image People & Culture

Remuneration & Advancement Opportunities Job Characteristics

Leadership opportunities1. Leadership opportunities

Professional training and development2. Professional training and development

Opportunities for international travel/relocation3. Opportunities for international travel/relocation

Leaders who will support my development4. Leaders who will support my development

Market success5. Market success

Good reference for future career6. Good reference for future career

A creative and dynamic work environment7. A creative and dynamic work environment

High future earnings8. High future earnings

Innovation9. Innovation

Interaction with international clients and colleagues10. Interaction with international clients and colleagues

Leadership opportunities1. Leadership opportunities

Professional training and development2. Professional training and development

Innovation3. Innovation

Opportunities for international travel/relocation4. Opportunities for international travel/relocation

Leaders who will support my development5. Leaders who will support my development

A creative and dynamic work environment6. A creative and dynamic work environment

Good reference for future career7. Good reference for future career

High future earnings8. High future earnings

Market success9. Market success

Competitive base salary10. Competitive base salary

Leadership opportunities1. Leadership opportunities

Professional training and development2. Professional training and development

Opportunities for international travel/relocation3. Opportunities for international travel/relocation

Leaders who will support my development4. Leaders who will support my development

Good reference for future career5. Good reference for future career

Innovation6. Innovation

A creative and dynamic work environment7. A creative and dynamic work environment

High future earnings8. High future earnings

Market success9. Market success

Prestige10. Prestige

Mexico 2017 | Talent Insights and Rankings | All Students

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Students’ top of mind associations with their Ideal Employers underscore an increased

focus on international careers and innovation/growth; less so for stability and money.

12

Business Engineering/IT

20

17

20

14

Mexico 2017 | Talent Insights and Rankings | All Students

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Ideal Employer Ranking | Top 30

13

Business

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Google 1 26.53% 1 Volkswagen Group 16 7.33% 5

Gobierno Federal 2 19.15% -1 Nestlé 17 7.26% 1

The Coca-Cola Company 3 17.53% 1 Cuauhtémoc Moctezuma – HEINEKEN 18 7.25% -5

Aeroméxico 4 13.93% 1 Grupo Carso 19 6.68% 1

Audi 5 10.41% 1 Volaris 20 6.60% 5

Facebook 6 10.28% 16 L’Oréal Group 21 6.47% 2

BBVA Bancomer 7 10.22% 3 Televisa 22 5.96% -5

Microsoft 8 9.93% 0 CFE - Comisión Federal de Electricidad 23 5.13% -8

Pemex 9 8.86% -6 Procter & Gamble (P&G) 24 4.93% 0

Grupo Bimbo 10 8.46% -1 Inbursa 25 4.90% 15

BMW Group 11 8.20% 5 Sony 26 4.76% 1

FEMSA 12 8.15% 0 PepsiCo 27 4.52% 4

Samsung 13 8.14% 6 AT&T 28 4.30% 1

Grupo Modelo 14 7.98% 0 Telmex 29 4.16% 3

Banamex 15 7.85% -4 TV Azteca 30 3.85% -2

Trend Trend

Mexico 2017 | Talent Insights and Rankings | All Students

Page 14: THE GLOBAL LEADER IN EMPLOYER BRANDING …...THE GLOBAL LEADER IN EMPLOYER BRANDING –MEDIA EDITORIAL CALENDAR 2017 –MEXICO INSIGHTS Who we are We are the global leaders in Employer

Ideal Employer Ranking | Top 30

14

Engineering/IT

EmployerRank

2015

Percent

2015Employer

Rank

2015

Percent

2015

Google 1 21.83% 1 General Motors 16 6.13% -1

Pemex 2 16.56% -1 Grupo Modelo 17 5.96% 5

Microsoft 3 15.78% 0 Ford Motor Company 18 5.96% -5

Audi 4 13.59% 1 General Electric (GE) 19 5.77% -5

Gobierno Federal 5 11.41% 1 Aeroméxico 20 5.67% 1

CFE - Comisión Federal de Electricidad 6 10.85% -2 Nestlé 21 5.59% 5

Volkswagen Group 7 10.26% 0 Toyota 22 5.35% -4

BMW Group 8 8.66% 0 Siemens 23 5.27% -3

Intel 9 8.54% 1 Grupo Carso 24 5.19% 0

Cemex 10 7.76% -1 Cuauhtémoc Moctezuma – HEINEKEN 25 5.10% -6

The Coca-Cola Company 11 7.75% 6 Oracle 26 5.01% 3

Samsung 12 7.46% -1 Cisco Systems 27 4.74% 0

Facebook 13 6.61% 15 Grupo Bimbo 28 4.56% 6

Sony 14 6.48% 2 Nissan 29 4.52% 6

IBM 15 6.46% -3 Caterpillar 30 4.48% -7

Trend Trend

Mexico 2017 | Talent Insights and Rankings | All Students

Page 15: THE GLOBAL LEADER IN EMPLOYER BRANDING …...THE GLOBAL LEADER IN EMPLOYER BRANDING –MEDIA EDITORIAL CALENDAR 2017 –MEXICO INSIGHTS Who we are We are the global leaders in Employer

General profile

15

(years)

22.1

AVERAGE ACADEMIC PERFORMANCE

out of 10

AVERAGE EXPECTED MONTHLY SALARY

BUSINESS/COMMERCE ENGINEERING/IT TOTAL

46% 54%62% 38%42% 58%

AVERAGE AGE

8.3

(years)

22.2

AVERAGE ACADEMIC PERFORMANCE

out of 10

AVERAGE EXPECTED MONTHLY SALARY

AVERAGE AGE

8.0

(years)

22.2

AVERAGE ACADEMIC PERFORMANCE

out of 10

AVERAGE EXPECTED MONTHLY SALARY

AVERAGE AGE

8.2

19,916 MXN 21,549 MXN 19,784 MXN

Mexico 2017 | Talent Insights and Rankings | All Students

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?16

Career goals

• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.

51%

50%

45%

35%

32%

31%

25%

21%

2%

48%

49%

39%

33%

32%

29%

27%

24%

12%

50%

44%

38%

34%

35%

32%

25%

29%

5%

To have work/life balance

To be entrepreneurial or creative/innovative

To be a leader or manager of people

To have an international career

To be secure or stable in my job

To be autonomous or independent

To be competitively or intellectually challenged

To be dedicated to a cause or to feel that I am serving a greater good

To be a technical or functional expert

Business/Commerce

Engineering/IT

Total

Mexico 2017 | Talent Insights and Rankings | All Students

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?17

Most preferred industries (1-10)

• In which industry would you like to work most after graduating? You can choose up to 3 industries.

24%

22%

20%

19%

19%

19%

17%

15%

13%

11%

3%

3%

2%

3%

7%

2%

5%

8%

6%

20%

10%

10%

7%

12%

17%

7%

9%

17%

6%

10%

Banks

Tourism, Hospitality and Leisure Activities

Financial Services

Media and Advertising

Public Sector and Governmental Agencies

Auditing and Accounting

Management and Strategy Consulting

Arts, Entertainment and Recreation

Logistics (incl. Shipping)

Automotive

Business/Commerce

Engineering/IT

Total

Mexico 2017 | Talent Insights and Rankings | All Students

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?18

What students want to do most after graduation

• Which of the following would you prefer to do most after graduation?

28%

25%

16%

13%

7%

7%

3%

1%

29%

26%

13%

19%

5%

3%

4%

1%

21%

21%

13%

22%

8%

9%

3%

2%

Work for an international company/organisation

Work for a privately-owned nationalcompany/organisation

Start my own business

Continue studying

Work for a state-owned company/organisation

Work for the government

Work for a start-up

Other

Business/Commerce

Engineering/IT

Total

Mexico 2017 | Talent Insights and Rankings | All Students

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1934

Thanks…until next time

Jonas Barck

CMO

[email protected]

+46706933388